6. Der Weg zur Social Enterprise
stage 5
Transforming
stage 4
Integrating
customers are
part of the
extended
stage 3
workforce of
Coordinating the company
stage 2 customer lifecycle
Sampling integration
stage 1
business system social is
stage 0 Listening brand community integration infused across
Considering facebook page the entire
social hub central data and
twitter response analytics customer
listening gamification
center experience
systems
corporate blogs
share of voice followers customer revenue uplift competitive
customer fans engagement call deflection differentiation
sentiment likes organic traffic customer loyalty share price
press mentions
confidential word of mouth net promoter
score