2. Stepping Stones
to become an Entrepreneur
“Set Up“
“Optimize“
idea development
and -refinement
“Kick Off“
idea creation
and -development
“Let Go“
of false perceptions
3. The trick is creativity, simplicity and vision.
Take a different view of the world,
be curious, learn and free yourself
of conventional rules.
4. The Old Way
Economies of Large Scale
(by using large inputs of capital)
The New Way
Economies of Creativity
(by creating new ideas, new business models,
by using fast access to knowledge, networking,
by tuning in with society´s values)
5. „Die wahre Entdeckung besteht nicht darin,
Neuland zu finden, sondern die Dinge mit
neuen Augen zu sehen.“
MARCEL PROUST
6. Systematiken zur Erarbeitung des
Entrepreneurial Design
Die Idee „öffnen“
Neue Sichtachsen anlegen
Analogien suchen und übertragen
Zur Person stimmig machen
„Tuning in with society‘s values“