Social Media für Verlage - Hagen SexauerHagen Sexauer
Social Media stellt eine große Herausforderung für Verlage dar. Strategische Chancen und Herausforderungen von Facebook & Co. werden von Dr. Hagen Sexauer erläutert.
Social Media für Verlage - Hagen SexauerHagen Sexauer
Social Media stellt eine große Herausforderung für Verlage dar. Strategische Chancen und Herausforderungen von Facebook & Co. werden von Dr. Hagen Sexauer erläutert.
Broschüre für den Bundesverband der Vertriebsmanager, Vergütung im Vertrieb, Karriere im Vertrieb, Sales-Compensation, Competencies im Vertrieb, Entlohnung, Gerechtes Leistungsmanagement
PC-studio GmbH: Business-Lösungen für Ihr Unternehmenpc_studio
Richtungsweisend – Enterprise Resource Planning im IT-Bereich ist eine Software, mit der Unternehmensprozesse optimiert werden. Unternehmensbereiche wie beispielsweise Finanzen, Personalwesen, Einkauf, Marketing, Produktion, Logistik und Vertrieb lassen sich somit effizienter nutzen.
Shared Service Center sind eine moderne Form der Optimierung operativer Prozesse. Um die Kosten und die Qualität im Griff zu behalten, setzt das Sachkosten-Management in den verschiedenen Lebenszyklusphasen des Shared Service Center differenziert an.
Partners in Excellence
Star ist heute eine unabhängige, internationale Unternehmensgruppe mit rund 600 Mitarbeitern, die nicht mehr nur Aufgaben im automobilen Sektor löst, sondern in vielfältigen Branchen berät und operativ unterstützt. Das Besondere bleibt die einzigartige Vernetzung der einzelnen Gesellschaften. Das heißt: Gemeinsam sind wir stärker, darum verbinden wir unsere Produktportfolios miteinander und stellen den Kunden in den Mittelpunkt. Also: Kreativität meets Technik, begleitet von innovativen Ideen und Tatkraft. Gebündeltes Expertenwissen aus drei Geschäftsbereichen für alle Branchen.
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
A study examined attitudes towards mobile technology usage during leisure travel among residents in Germany, the UK, Netherlands, and France. The study found that attitudes towards technology and mobile devices were very positive across all countries. Germans had a particularly strong view of being "mobile minded," while Brits saw technology as improving quality of life. However, roaming costs, lack of content/apps knowledge, and service fees were seen as the top barriers preventing greater use of location-based services on smartphones during travel.
Vortrag zum Business Creativity ATM - Open Innovation Project bei BeeOne, Ers...Matthias Pohle
Ziel des Vortrages ist es das Open Innovation Projekt vorzustellen und Impressionen aus Kundensicht zu geben. Wie stellen sich Kunden den Bancomat der Zukunft vor? Welche Bedürfnisse haben Sie?
Dies soll als Inspiration dienen, um die Ideen zu bewerten, weiterzuentwickeln und neue eigene Ideen abzuleiten.
www.facebook.com/businesscreativity
Broschüre für den Bundesverband der Vertriebsmanager, Vergütung im Vertrieb, Karriere im Vertrieb, Sales-Compensation, Competencies im Vertrieb, Entlohnung, Gerechtes Leistungsmanagement
PC-studio GmbH: Business-Lösungen für Ihr Unternehmenpc_studio
Richtungsweisend – Enterprise Resource Planning im IT-Bereich ist eine Software, mit der Unternehmensprozesse optimiert werden. Unternehmensbereiche wie beispielsweise Finanzen, Personalwesen, Einkauf, Marketing, Produktion, Logistik und Vertrieb lassen sich somit effizienter nutzen.
Shared Service Center sind eine moderne Form der Optimierung operativer Prozesse. Um die Kosten und die Qualität im Griff zu behalten, setzt das Sachkosten-Management in den verschiedenen Lebenszyklusphasen des Shared Service Center differenziert an.
Partners in Excellence
Star ist heute eine unabhängige, internationale Unternehmensgruppe mit rund 600 Mitarbeitern, die nicht mehr nur Aufgaben im automobilen Sektor löst, sondern in vielfältigen Branchen berät und operativ unterstützt. Das Besondere bleibt die einzigartige Vernetzung der einzelnen Gesellschaften. Das heißt: Gemeinsam sind wir stärker, darum verbinden wir unsere Produktportfolios miteinander und stellen den Kunden in den Mittelpunkt. Also: Kreativität meets Technik, begleitet von innovativen Ideen und Tatkraft. Gebündeltes Expertenwissen aus drei Geschäftsbereichen für alle Branchen.
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
A study examined attitudes towards mobile technology usage during leisure travel among residents in Germany, the UK, Netherlands, and France. The study found that attitudes towards technology and mobile devices were very positive across all countries. Germans had a particularly strong view of being "mobile minded," while Brits saw technology as improving quality of life. However, roaming costs, lack of content/apps knowledge, and service fees were seen as the top barriers preventing greater use of location-based services on smartphones during travel.
Vortrag zum Business Creativity ATM - Open Innovation Project bei BeeOne, Ers...Matthias Pohle
Ziel des Vortrages ist es das Open Innovation Projekt vorzustellen und Impressionen aus Kundensicht zu geben. Wie stellen sich Kunden den Bancomat der Zukunft vor? Welche Bedürfnisse haben Sie?
Dies soll als Inspiration dienen, um die Ideen zu bewerten, weiterzuentwickeln und neue eigene Ideen abzuleiten.
www.facebook.com/businesscreativity
Der interplay radar gibt detailliert Auskunft darüber, in welchen Bereichen ein Unternehmen gut aufgestellt ist bzw. wo noch Optimierungsbedarf herrscht. Das Scoring schafft eine aussagekräftige Basis, um konkrete Differenzierungspotenziale und damit potenzielle Wettbewerbsvorsprünge für zukünftigen Unternehmenserfolg abzuleiten.
Unsere Dienstleistungen für Unternehmen, Banken, Private Equity Gesellschaften im Bereich Restrukturierung, Sanierung, Turnaround, Operative Excellence, M&A und Reengineering Management,
SEACON 2021 - Business Agility begreifbar machen - ein Modell von Architektur...Alex Birke
In den letzten Jahren scheint "Agilität" als alleinstehender Begriff aus der Mode gekommen zu sein. Neue Trends wie "Enterprise Agility" oder "Business Agility" sind in aller Munde. Reicht es jetzt also für Unternehmen nicht mehr, einfach nur agil zu sein? Muss es nun Business Agility sein? Und was steckt hinter "Business Agility"?
Der Vortrag stellt 4 Dimensionen, die Business Agility ausmachen vor - und Agile Methoden sind darin nur ein Teil einer Dimension. Dafür nehmen Technologie und Kultur einen maßgeblichen Platz ein.
Trend one destination_outernet_whitepaper_itb_2011_englishITB Berlin
The document discusses the concept of the "Outernet", which is described as the Internet leaving cyberspace and placing itself over the physical environment like a second skin. This merging of the virtual and real allows physical objects and locations to become linked to online information and networks. The key driving forces that will enable the Outernet are discussed as localization technologies, the "Web of Things" using sensors and RFID, intelligent information processing, and new input/output devices. Several theories about the implications of the Outernet are put forward, such as all physical objects and locations becoming hyperlinks; computers becoming invisible as they are embedded in everyday items; ubiquitous access to information and networks; and a reintegration and augmentation of physical reality.
Netzvitamine tourismconsultnetwork ITB Berlin 2011ITB Berlin
Auf der ITB Berlin 2011: Auf dem Weg zur digitalen Destination - Handlungsfelder im Kommunikationszeitalter
http://prezi.com/ab7fet9j4tbg/etravel-lab-itb-2011-moehlerbuhl/
SITA's vision is for a highly connected airport experience where passengers can access information and complete tasks using their mobile devices. This includes checking in online, getting real-time flight status updates, finding the shortest security line with augmented reality, using biometrics for faster security, and boarding without queues. Airports aim to track bags and passengers end-to-end, allocate staff optimally based on real-time data, and provide personalized offers and services to improve operations and the customer experience.
Here are the key streams available on Toozla:
- Global streams including Wikistream, weather forecast, global chat
- Local audio walking tours across various cities in Europe and elsewhere
- Additional streams planned for shopping, news, transportation assistance, and location-based information
The document discusses a survey of air travelers and their use of self-service options. It finds that the percentage of passengers using self-service check-in is growing across all channels, especially for mobile. Many passengers now use smartphones for flight-related activities and want to use their device to manage their entire trip. The survey also showed travelers want more self-service options and are open to digital entertainment and shopping during layovers or flights.
TrustYou provides concise summaries of online hotel reviews using semantic analysis technology. It analyzes over 100 million reviews to understand sentiment and extract key criteria such as amenities, cleanliness, and service. This structured data helps hotels identify strengths and weaknesses while guiding users to relevant information across online travel agencies, review sites, and social media.
This document discusses how corporate blogging can benefit tourism organizations and provides guidance on starting a corporate blog. It outlines the benefits of blogging, such as building relationships with customers and providing a human face for the company. It also discusses whether an organization is ready to blog and provides strategic and technical steps to launch a blog, including choosing a platform, design, and content strategy. The document emphasizes making the blog personal by showing people behind it and using multimedia like photos and videos. It stresses the need for patience and fun in blog marketing.
The Austrian National Tourist Office developed a social media strategy to position Austria as a tourism destination online. They began exploring social media in 2006 with their first blog and expanded their presence to include Facebook pages, YouTube, mobile apps, and partnerships. Their digital media team monitors various platforms and supports regional offices. Key goals are to cultivate the "Vacation in Austria" brand online through owned, paid, and earned media while measuring impressions, users, and engagement over time.
Itbetw oberstaufen tourism_consult_network_keybach_buhlITB Berlin
The document describes three marketing campaigns for the tourism region of Oberstaufen:
1) The #1 oberstaufen-plus.de campaign created a microsite for a special theme but lacked flexibility. Lessons included basing campaigns on social media and adjusting content for high user acceptance.
2) The #2 DU bist Oberstaufen campaign used an emotional message and authentic content to build relationships. It emphasized sharing and humor.
3) The #3 StreetViewTorte campaign tied a dessert to Google Street View images to leverage trending topics. It addressed messages to influencers and emphasized originality. Lessons included starting on social media and integrating campaigns into overall communications.
Social media users have a significant economic impact on the U.S. leisure travel market. While they represent 52% of U.S. adult leisure travelers, their total annual spending ($102.9 billion) is almost 1.47 times greater than non-users ($69.5 billion). This is due to social media users taking more trips on average per year (5.4 vs 4.2 trips). Around half of total spending by both social media users and non-users goes towards activities, dining and shopping during trips.
The document summarizes the results of a study on the status of web2.0 technologies in the tourism industry in 2011. Key findings include:
1) While websites are still the primary online channel, many tourism professionals are just beginning to explore opportunities of new web2.0 technologies like social media, mobile apps, and location-based services.
2) Social media, particularly Facebook, is widely used, but many organizations have not yet established professional presences.
3) Online booking is expected to continue growing for travel products like hotels and flights, but less so for tours and activities.
4) Personal reviews are seen as more trustworthy than commercial sources by consumers.
5) Many
Hamburg Airport has begun using social media like Facebook and Twitter to engage with its customers and followers. With over 1 million passengers and visitors annually, the airport has an opportunity to directly connect with its target audiences through these new online channels. Some key benefits highlighted include direct feedback, community building, reaching new groups, and improved branding as a modern company. The document provides statistics on top social media sites and numbers of followers for well-known brands and public figures. It also offers practical advice for airports on adjusting their communications strategy for the digital native generation.