Auf der ITB Berlin 2011: Auf dem Weg zur digitalen Destination - Handlungsfelder im Kommunikationszeitalter
http://prezi.com/ab7fet9j4tbg/etravel-lab-itb-2011-moehlerbuhl/
Este documento resume las experiencias de la Universidad Católica de Santa María en Arequipa, Perú en materia de investigación desde 1996 hasta 2008. Comenzó con una fase de investigación académica para promover investigadores, luego avanzó a una fase de investigación tecnológica que generó productos innovadores. Actualmente está en una fase de investigación innovadora enfocada en áreas como la microelectrónica y la biotecnología para impulsar el desarrollo regional. La universidad busca integrar la investigación, la enseñanza y
1. María aceptó plenamente ser la madre de Jesús con una fe abierta y sin dudas, respondiendo al ángel "He aquí la esclava del Señor, hágase en mí según tu palabra".
2. María siempre estuvo entregada a Dios y acompañando a Jesús, cuidándolo desde su vientre hasta su partida al Padre Celestial. Intercedió ante la falta de vino en las bodas de Caná.
3. María permaneció fielmente junto a Jesús hasta la cruz, compartiendo su dolor
The document appears to be a list of URLs from various blogs and websites on topics related to travel, marketing, social media, and automobiles. Specifically, it includes over 50 links to posts and pages on blogs related to travel advice, destinations, and experiences as well as links to pages on marketing, PR, and social media consulting websites. The URLs reference topics such as travel tips, romantic cities, outdoor adventures, marketing strategies, social media tools, and automotive industry news.
A União Europeia está preocupada com o impacto ambiental do plástico descartável e planeja proibir itens como talheres, pratos, copos e canudos plásticos até 2021. A proibição visa reduzir a poluição plástica nos oceanos e promover alternativas mais sustentáveis. Os países da UE terão até 2021 para implementar as novas diretrizes.
This document outlines a community-based approach to worksite wellness. It proposes bringing together communities, small businesses, and organizations to create shared wellness programs. 20 communities would be selected, recruiting 10 employers each to form community wellness committees. These committees would support employer wellness programs and improve employee health through environmental changes. Employers would make policy and environmental changes to support employee health and wellness. The program would involve assessment, planning, implementation, and evaluation over multiple years.
Este documento resume las experiencias de la Universidad Católica de Santa María en Arequipa, Perú en materia de investigación desde 1996 hasta 2008. Comenzó con una fase de investigación académica para promover investigadores, luego avanzó a una fase de investigación tecnológica que generó productos innovadores. Actualmente está en una fase de investigación innovadora enfocada en áreas como la microelectrónica y la biotecnología para impulsar el desarrollo regional. La universidad busca integrar la investigación, la enseñanza y
1. María aceptó plenamente ser la madre de Jesús con una fe abierta y sin dudas, respondiendo al ángel "He aquí la esclava del Señor, hágase en mí según tu palabra".
2. María siempre estuvo entregada a Dios y acompañando a Jesús, cuidándolo desde su vientre hasta su partida al Padre Celestial. Intercedió ante la falta de vino en las bodas de Caná.
3. María permaneció fielmente junto a Jesús hasta la cruz, compartiendo su dolor
The document appears to be a list of URLs from various blogs and websites on topics related to travel, marketing, social media, and automobiles. Specifically, it includes over 50 links to posts and pages on blogs related to travel advice, destinations, and experiences as well as links to pages on marketing, PR, and social media consulting websites. The URLs reference topics such as travel tips, romantic cities, outdoor adventures, marketing strategies, social media tools, and automotive industry news.
A União Europeia está preocupada com o impacto ambiental do plástico descartável e planeja proibir itens como talheres, pratos, copos e canudos plásticos até 2021. A proibição visa reduzir a poluição plástica nos oceanos e promover alternativas mais sustentáveis. Os países da UE terão até 2021 para implementar as novas diretrizes.
This document outlines a community-based approach to worksite wellness. It proposes bringing together communities, small businesses, and organizations to create shared wellness programs. 20 communities would be selected, recruiting 10 employers each to form community wellness committees. These committees would support employer wellness programs and improve employee health through environmental changes. Employers would make policy and environmental changes to support employee health and wellness. The program would involve assessment, planning, implementation, and evaluation over multiple years.
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
A study examined attitudes towards mobile technology usage during leisure travel among residents in Germany, the UK, Netherlands, and France. The study found that attitudes towards technology and mobile devices were very positive across all countries. Germans had a particularly strong view of being "mobile minded," while Brits saw technology as improving quality of life. However, roaming costs, lack of content/apps knowledge, and service fees were seen as the top barriers preventing greater use of location-based services on smartphones during travel.
Trend one destination_outernet_whitepaper_itb_2011_englishITB Berlin
The document discusses the concept of the "Outernet", which is described as the Internet leaving cyberspace and placing itself over the physical environment like a second skin. This merging of the virtual and real allows physical objects and locations to become linked to online information and networks. The key driving forces that will enable the Outernet are discussed as localization technologies, the "Web of Things" using sensors and RFID, intelligent information processing, and new input/output devices. Several theories about the implications of the Outernet are put forward, such as all physical objects and locations becoming hyperlinks; computers becoming invisible as they are embedded in everyday items; ubiquitous access to information and networks; and a reintegration and augmentation of physical reality.
SITA's vision is for a highly connected airport experience where passengers can access information and complete tasks using their mobile devices. This includes checking in online, getting real-time flight status updates, finding the shortest security line with augmented reality, using biometrics for faster security, and boarding without queues. Airports aim to track bags and passengers end-to-end, allocate staff optimally based on real-time data, and provide personalized offers and services to improve operations and the customer experience.
Here are the key streams available on Toozla:
- Global streams including Wikistream, weather forecast, global chat
- Local audio walking tours across various cities in Europe and elsewhere
- Additional streams planned for shopping, news, transportation assistance, and location-based information
The document discusses a survey of air travelers and their use of self-service options. It finds that the percentage of passengers using self-service check-in is growing across all channels, especially for mobile. Many passengers now use smartphones for flight-related activities and want to use their device to manage their entire trip. The survey also showed travelers want more self-service options and are open to digital entertainment and shopping during layovers or flights.
TrustYou provides concise summaries of online hotel reviews using semantic analysis technology. It analyzes over 100 million reviews to understand sentiment and extract key criteria such as amenities, cleanliness, and service. This structured data helps hotels identify strengths and weaknesses while guiding users to relevant information across online travel agencies, review sites, and social media.
This document discusses how corporate blogging can benefit tourism organizations and provides guidance on starting a corporate blog. It outlines the benefits of blogging, such as building relationships with customers and providing a human face for the company. It also discusses whether an organization is ready to blog and provides strategic and technical steps to launch a blog, including choosing a platform, design, and content strategy. The document emphasizes making the blog personal by showing people behind it and using multimedia like photos and videos. It stresses the need for patience and fun in blog marketing.
The Austrian National Tourist Office developed a social media strategy to position Austria as a tourism destination online. They began exploring social media in 2006 with their first blog and expanded their presence to include Facebook pages, YouTube, mobile apps, and partnerships. Their digital media team monitors various platforms and supports regional offices. Key goals are to cultivate the "Vacation in Austria" brand online through owned, paid, and earned media while measuring impressions, users, and engagement over time.
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
A study examined attitudes towards mobile technology usage during leisure travel among residents in Germany, the UK, Netherlands, and France. The study found that attitudes towards technology and mobile devices were very positive across all countries. Germans had a particularly strong view of being "mobile minded," while Brits saw technology as improving quality of life. However, roaming costs, lack of content/apps knowledge, and service fees were seen as the top barriers preventing greater use of location-based services on smartphones during travel.
Trend one destination_outernet_whitepaper_itb_2011_englishITB Berlin
The document discusses the concept of the "Outernet", which is described as the Internet leaving cyberspace and placing itself over the physical environment like a second skin. This merging of the virtual and real allows physical objects and locations to become linked to online information and networks. The key driving forces that will enable the Outernet are discussed as localization technologies, the "Web of Things" using sensors and RFID, intelligent information processing, and new input/output devices. Several theories about the implications of the Outernet are put forward, such as all physical objects and locations becoming hyperlinks; computers becoming invisible as they are embedded in everyday items; ubiquitous access to information and networks; and a reintegration and augmentation of physical reality.
SITA's vision is for a highly connected airport experience where passengers can access information and complete tasks using their mobile devices. This includes checking in online, getting real-time flight status updates, finding the shortest security line with augmented reality, using biometrics for faster security, and boarding without queues. Airports aim to track bags and passengers end-to-end, allocate staff optimally based on real-time data, and provide personalized offers and services to improve operations and the customer experience.
Here are the key streams available on Toozla:
- Global streams including Wikistream, weather forecast, global chat
- Local audio walking tours across various cities in Europe and elsewhere
- Additional streams planned for shopping, news, transportation assistance, and location-based information
The document discusses a survey of air travelers and their use of self-service options. It finds that the percentage of passengers using self-service check-in is growing across all channels, especially for mobile. Many passengers now use smartphones for flight-related activities and want to use their device to manage their entire trip. The survey also showed travelers want more self-service options and are open to digital entertainment and shopping during layovers or flights.
TrustYou provides concise summaries of online hotel reviews using semantic analysis technology. It analyzes over 100 million reviews to understand sentiment and extract key criteria such as amenities, cleanliness, and service. This structured data helps hotels identify strengths and weaknesses while guiding users to relevant information across online travel agencies, review sites, and social media.
This document discusses how corporate blogging can benefit tourism organizations and provides guidance on starting a corporate blog. It outlines the benefits of blogging, such as building relationships with customers and providing a human face for the company. It also discusses whether an organization is ready to blog and provides strategic and technical steps to launch a blog, including choosing a platform, design, and content strategy. The document emphasizes making the blog personal by showing people behind it and using multimedia like photos and videos. It stresses the need for patience and fun in blog marketing.
The Austrian National Tourist Office developed a social media strategy to position Austria as a tourism destination online. They began exploring social media in 2006 with their first blog and expanded their presence to include Facebook pages, YouTube, mobile apps, and partnerships. Their digital media team monitors various platforms and supports regional offices. Key goals are to cultivate the "Vacation in Austria" brand online through owned, paid, and earned media while measuring impressions, users, and engagement over time.