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Social Media Conference 2010

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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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Social Media Conference 2010

  1. 1. Facebook Marketing
  2. 2. I.  Fanseiten II.  Anwendungen III.  Connect (Facebook for Websites) IV.  Der Open Graph: Neue Perspektiven für das Marketing & eCommerce V.  Perspektiven für Social Commerce
  3. 3. Chancen & Herausforderungen beim Facebook Marketing Deutschland ist der 3. größte Markt für soziale Netzwerke
  4. 4. Chancen & Herausforderungen beim Facebook Marketing Die Nutzerzahl wuchs um 47% innerhalb eines Jahres
  5. 5. Chancen & Herausforderungen beim Facebook Marketing Facebook hat doppelt so viele Nutzer wie T-Online
  6. 6. Chancen & Herausforderungen beim Facebook Marketing Facebook ist die klare Nummer 1 in Deutschland
  7. 7. Chancen & Herausforderungen beim Facebook Marketing Facebook ist ein generationsübergreifendes Netzwerk
  8. 8. Chancen & Herausforderungen beim Facebook Marketing Facebook wird 2010 einen Jahresumsatz von 1,3 Mrd. $ erzielen
  9. 9. Chancen & Herausforderungen beim Facebook Marketing Was motiviert Nutzer “Fan” einer Marke zu werden? •  Rabatte & Coupons sind der Größte Anreiz für Nutzer (40%) •  Brand Loyaltiy spiet eine große Rolle (39%)
  10. 10. Chancen & Herausforderungen beim Facebook Marketing 18% aller Facebook Nutzer “gefällt” mindestens eine Marke
  11. 11. Chancen & Herausforderungen beim Facebook Marketing Soziale Netzwerke haben immer größeren Einfluss auf Kaufentscheidungen
  12. 12. Fanpage: Wahl der Landingpage: Individuelle Landingpage (App) von Oreo
  13. 13. Fanpage: Wahl der Landingpage: Individuelle Landingpage (App) von Red Bull
  14. 14. Fanpage: Nutzeraktivierung Verweise auf Sonderangebote & Rabatte mit Verlinkungen (Baskin-Robbins)
  15. 15. Fanpage: Nutzeraktivierung Nicht die Produkte, sondern ein produktrelevantes Thema in den Vordergrund stellen (Best Buy)
  16. 16. Fanpage: Nutzeraktivierung Durch einen Poll Feedback sammeln und Kommunikation fördern (L’Oreal Paris USA)
  17. 17. Fanpage: Neue Fans generieren Red Bull und Victoria’s Secret Pink mit exklusiven Downloads
  18. 18. Fanpage: Neue Fans generieren Newegg bietet exklusive Angebote und Coupon-Codes
  19. 19. Fanpage: Neue Fans generieren Gratisprodukte nur für Fans (Lancôme)
  20. 20. Apps: Seite von standardisierten Seiten abheben und Viralität erzeugen (NHL)
  21. 21. Apps: Produktübersicht als Facebook Applikation (Mexx)
  22. 22. Apps: Produktübersicht als Facebook Applikation (Hugo Boss)
  23. 23. Apps: Fanaufbau durch Gewinnspiel (Miss Sixty)
  24. 24. Apps: Fanaufbau durch Gewinnspiel App (Beck‘s Musik Experience)
  25. 25. Apps: Fanaufbau durch Gewinnspiel Apps (H&M)
  26. 26. Apps: Präsentation der unterschiedlichen Länder-Seiten (Ben & Jerry‘s)
  27. 27. Apps: Integration von Locations via Google Maps (San Miguel)
  28. 28. Apps: Integration anderer Kanäle z.B. YouTube (Old Spice)
  29. 29. Apps: Viralität durch soziales Engagement (Dell)
  30. 30. Apps: Persönliche Komponenten in Anwendungen integrieren z.B. Profilbilder (Majini)
  31. 31. Apps: Freunde sinnvoll einbeziehen: Gemeinsame Reiseplanung mit Holidaycheck (Easyjet)
  32. 32. Connect-Anwendungen: Neue Nutzer via Facebook Connect gewinnen (Best Buy)
  33. 33. Connect-Anwendungen: Neue Nutzer via Facebook Connect gewinnen (WWF)
  34. 34. Connect-Anwendungen: Neue Nutzer via Facebook Connect gewinnen (Domino’s)
  35. 35. Social Plugins Like Button: Auf IGN.com verfügt jedes Produkt (hier Videospiele) über einen Like Button
  36. 36. Social Plugins Like Button: Auf ESPN.com verfügt jede Sportmannschaft und alle Spieler der Mannschaften über einen Like Button Links zur Profilseite des Spielers und zur ESPN Startseite erscheinen im Newsfeed
  37. 37. Social Plugins Like Button: Auf Rotten Tomatoes gibt es einen Like Button für Filme und Schauspieler
  38. 38. Social Plugins Like Button: Aktualisierung des Nutzerprofils
  39. 39. Social Plugins Recommendation Box: Einsatz des Plugins (Washington Post)
  40. 40. Social Plugins Recommendation Box: Einsatz des Plugins (Time Magazine)
  41. 41. Social Plugins Recommendation Box: Einsatz des Plugins in unserem Blog
  42. 42. Social Commerce: Auflistung sämtlicher Produkte – tatsächlicher Kauf findet auf externer Website statt (Best Buy)
  43. 43. Social Commerce: Merchandise wird den Fans prominent angeboten (Band Muse)
  44. 44. Social Commerce: Cross-Selling (hier MP3 von Verizon)
  45. 45. Social Commerce: Pandora – Musikvorschläge von Freunden
  46. 46. Job-Börse mit Facebook Connect Anbindung: Simply Hired •  Nutzer können suchen, wo die eigenen Freunde arbeiten und dort nach freien Stellen schauen •  (geht nicht für Nutzer in Deutschland)
  47. 47. Partnervermittlung unter Facebook Nutzern: Thread
  48. 48. Reiseportal: Geeckogo! •  Nutzer können direkt auf dem Portal Hotels & Flüge buchen
  49. 49. Virtuelle Grußkarten: groupCard •  Facebook Freunde schließen sich zusammen, um virtuelle Grußkarten zu versenden
  50. 50. Event & Ticket Plattform: EventBrite •  empfohlene Events von Facebook Freunden werden via Social Plugin angezeigt •  zusätzlich können die Nutzer Events in sozialen Netzwerken verbreiten
  51. 51. Portal für Gästezimmer & Wohnungen: RentMine Online
  52. 52. Fahrgemeinschaften für facebook Nutzer: Zimride •  Nutzer können sich über Facebook bei Zimride registrieren und passende Fahrgemeinschaften finden bzw. anbieten
  53. 53. www.facebookbiz.de www.facebook.com/fbbiz
  54. 54. Social Media Manufacture Berliner Brandung GmbH Rosenthaler Straße 38 D-10178 Berlin Tel. +49 (0)30 288 786 - 70 Fax +49 (0)30 288 786 - 80 info@berlinerbrandung.de

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