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Halalati - Toolkit for social marketing apps (@AllFacebook Marketing Konferenz)

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Sponsored Workshop Gewinnspiele & Facebook Kampagnen 2.0 von Dr. Thomas Langenberg

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Halalati - Toolkit for social marketing apps (@AllFacebook Marketing Konferenz)

  1. 1. Halalati -Toolkit for social marketing appsAllFacebook Marketing Konferenz – Sponsored WorkshopGewinnspiele & Facebook Kampagnen 2.0Dr. Thomas LangenbergApril 2012 1
  2. 2. Halalati stellt sich vor: Ihr (Do-it-yourself) Baukasten für Social Marketing Apps  Pionier am deutschen Markt für DIY Facebook Apps für Firmenkunden  Portfolio von ca. 500 Kunden -- Halalati Agenturen und Brands  Höchste Qualität, faire Preisen und Standardisierung über unseren DIY Baukasten  Gründer und CEO von Halalati Meine Person  Bekennender „Social Geek & Addict, Webbastler und Facebook Visionär“Quelle: halalati, facebook.com
  3. 3. Marketing auf Facebook „heute“: mit „Kampagnen“ & „Aktionen“ Fans gewinnen, Fans entertainen und Fans zu Kunden zu machen Kleine und mittlere Brands Große Brands Fanwachstum in % ausgerichteter Kampagnen Fanwachstum in % ausgerichteter Kampagnen 42% 31% 28% 21% 24% 19% 15% 8% 12% 0% < 50 50-199 200-999 1000-4999 >5000 < 50 50-199 200-999 1000-4999 >5000 Neue Fans Neue Fans • Sehr hohes Fanwachstum mit Facebook • Große Brands mit durchweg sehr hohem Kampagnen auch für kleine und mittlere Fanwachstum bei der Durchführung von Brands erreichbar Facebook Kampagnen • Fanwachstum variiert mit Brand, Art und Gestaltung der Kampagne Große Brands können über bestehende Kundenbeziehungen & Kanäle (z. B. Newsletter) Starthilfe für ihre Kampagnen leistenQuelle: halalati, n = 1023
  4. 4. Marketing auf Facebook „morgen“: mit „mehr Viralität“ und „Facebook ohne Facebook“ Fans/Besucher zu Werbeboten machen  User stories/postings: Vollautomatisiert durch „Frictionless Sharing“ „Viralität“  Verbreitung: große Reichweite durch eine Vielzahl von Kanäle (z.B. Ticker, Mehr Feed, Apprequests, Sponsored Stories, Messenger etc.)  Gefällt mir 2.0: „laufen“ statt „liken“, „lesen“ statt „liken“, „hören“ statt „liken“ 1. In Facebook: App in Chronik / Canvas 2. Außerhalb Facebooks: Website / Mobile ohne Facebook“ „Facebook  Viralität optimal nutzbar (z.B. app requests)  Facebook Features ohne Facebook Präsenz  Klare Verbindung zwischen App und Brand  Website Traffic direkt nutzbar,Quelle: halalati, facebook.com
  5. 5. Erfolgreiche Social (Marketing) Apps bestehen aus nicht mehr als vier Standard Modulen mit individuellem Branding 1. Standardansichten 2. Daten/Analyse-Backend Formular Galerie Fangate Profi Editing 3. Open Graph Anbindung 4. Grafikbasiertes (individuelles) Branding Der Halalati Baukasten bildet diese Standardmodule ab und vereinfacht so die Erstellung von Social Marketing Apps signifikantQuelle: halalati, facebook.com
  6. 6. Halalati besitzt die Expertise, die Datenbasis sowie die Reichweite,um Ihr "Social Advertising " zum Erfolg zu führen Do-it-yourself: Kostenfreies Einsteigerpaket mit Zugriff auf alle Kampagnentypen Service: Kostengünstige Erstellung hochwertiger Kampagnen Apps Black & White Label Listing für Gewinnspielnetzwerke und/oder Tippgemeinschaften Reichweite, einer Social App den initialen Anschub zu versetzen Starten Sie noch heute mit einem unverbindlichen Gespräch an unserem Stand!
  7. 7. Fragen? Dann kontaktieren Sie uns im Ausstellungsbereich! Dr. Thomas Langenberg, Geschäftsführer eMail: langenberg@halalati.com Tel: 0049-89-46221028 Mob: 0049-152-08695808 Fax: 0049-89-954-64153 Web: http://www.halalati.com Twitter: http://www.twitter.com/halalati Facebook: http://www.facebook.com/halalati 7

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