TFF 2017 - SnowHow China
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Hermann Winkler
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TFF 2017 - SnowHow China
- 1. Tourism Fast Forward 2017 1 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! • 745m online population • Generation M • WeChat’s world SnowHow China hermann.winkler@snowhowchina.com 5/2017
- 2. Tourism Fast Forward 2017 2 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! 1. CHINA TOURISM FAST FORWARD • #1 travel nation • Top tourism spenders • Free Independent Traveler
- 3. Tourism Fast Forward 2017 3 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! 2. CHINA WINTERSPORT FAST FORWARD • BJ Winter Olympics 2022 • 300m winter sportsmen • Value creation & public health
- 4. Tourism Fast Forward 2017 4 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! 3. CHINA DIGITAL FAST FORWARD • 745m online population • Generation M • WeChat’s world
- 5. Tourism Fast Forward 2017 5 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! ALPINE TOURISM FAST FORWARD? • 745m online population • Generation M • WeChat’s world + + = single biggest chance for the alpine winter
- 6. Tourism Fast Forward 2017 6 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! WHAT NEEDS TO BE DONE? • 745m online population • Generation M • WeChat’s world 1. Know what’s coming 2. Join forces 3. Build your story & tell the story 4. Act quickly 5. Go digital 6. Be bold 7. Learn Chinese 8. Join SnowHow China
- 7. Tourism Fast Forward 2017 7 Digitalisierung im Tourismus: Kunden inspirieren und Organisationen vernetzen! WE BRING THE ALPINE WINTER DREAM TO CHINA & CHINESE TOURISTS TO THE ALPS! snowhowchina.com Hermann.Winkler@snowhowchina.com M: +39 39 145 878 01
Hinweis der Redaktion
- 2012 China became #1 travel nation globally with 83m international trips 2015 = 120m intern. trips (2022 = 304m intern. trips); YoY: +17m new travellers 2016: CN = 261bn US, US = 122bn US, Germany = 81 bn US Leisure, 2) Explore the world (40%), 3) Adventure travel (23%), 4) Cruises (26%), 5) Polar exploration (16%) 6% of Chinese have a passport F.I.T. = Free independent traveller become more and more important!!!
- 300m winter sportsmen by 2022 from 40m today (+33% p.a.) From 568 ski resorts (2015) to 1,000 (2022) From $12bn (2015) to 71bn (2022); +29% p.a.
- ONLINE POPULATION = 745m in 2017 (more than in the US and Europe combined); nearly 4h online time/day (2016) ONLINE = M; many from pre-web area, skipping personal computer altogether; 50% of online sales = mobile SOCIAL MEDIA = WeCHAT’S WORLD; = WeChat show the way to social media’s future 700m+ MAU; 1/3 of the time spent on the mobile = WeChat; est. 1.8bn profit in 2016 (worth $80bn); the super-app Business done via WeChat rather than email; settle utility bills, pay at physical stores, booking tables, tickets, holidays, hospitals, … Cashless economy; 50% of WeChat users have linked their bank accounts to the WeChat account (red pocket campaign; 32bn packets of digital cash during CNY in 2017); WeChat, shake the phone to interact (11bn x during CNY) MEITU launched in 2008; went public 2016; worth $ 4.5bn; 1bn downloads 90min/day on social media; WeChat world
- 60% of Australian tourism = CN CH = CN are second biggest incoming tourists
- 60% of Australian tourism = CN CH = CN are second biggest incoming tourists
- 60% of Australian tourism = CN CH = CN are second biggest incoming tourists