Promouvoir les bibliothèques et la lecture: l'exemple des Pays-Bas

Promouvoir les bibliothèques et la lecture Examples des Pays Bas Marian Koren FOBID Netherlands Library Forum Congrès ABF, Lille le 24 juin 2011

Samenwerking (strategisch) CDR SIOB VOB NBD|Biblion UB PSO Plus KB BNL WSWB SHB SURF DANS B & G NA Publieke omroep Ex Libris NCDD CB OCLC MinOCW IPO VNG DEN Biblio Mondo HKA Infor DBNL Raad voor Cultuur Cooperatie

(Public) Library situation at national level since January 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Foundation: Bibliotheek.nl BNL Digital infrastructure & services : Netherlands Public Library Association incl. library employers association –(2011) VOB Sector Institute (Foundation) SIOB

Strategic issues ,[object Object],[object Object]

Strategic issues ,[object Object]

Promouvoir ,[object Object],[object Object],[object Object]

Adapting to users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pilot Zwolle-Zuid ,[object Object]

Formulamanagement Variation in suitcases Collection HRM Customer information Dashboard Service concept

Customer segmentation public libraries The customer is queen For whom?

Students and starters ,[object Object],[object Object],[object Object],[object Object]

Does Marketing……? ,[object Object],[object Object],[object Object],[object Object]

Partnerships Municipality Public information Local information archive Education schools university Information media bookshops Community Neighbourhood centre Culture : museums theatre Public library

Example: children’s views count Children’s Jury ,[object Object],[object Object],[object Object],[object Object],[object Object]

Participation à la lecture: les gameparty animals www.biebspod.nl/gaming.html

The Dutch campaigns Boekenweek(National Book Week) Kinderboekenweek (National Children’s Books Week) Maand van het spannend boek (Month of thrillers) Nederland Leest( The Netherlands Read!)

Campaign: (One book, One Country) The Netherlands Read!

Goals ,[object Object],[object Object],[object Object],[object Object], Sponsor Organisator

Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Actueel Het boek wordt tijdens de campagneperiode van vrijdag 21 oktober tot en met vrijdag 18 november gratis aan u als lid van de openbare bibliotheek verstrekt. Lees verder » Het leven is vurrukkulluk is het boek van Nederland Leest 2011 Ronald Giphart schrijft Lofrede

Austria Reads. Meeting-point Library ,[object Object]

Austria Reads. Meeting-point Library ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Treffpunkt Bibliothek ,[object Object]

Treffpunkt Bibliothek ,[object Object],[object Object]

Elements de succès ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

La France lit ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promouvoir les bibliothèques et la lecture: l'exemple des Pays-Bas

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