3. ROCKET FUEL VISION, STORY & DNA
for
DIGITAL MARKETING
=
Right Ad, Right Person,
Right Time
BIG DATA
ARTIFICIAL
INTELLIGENCE
Our founders' vision is in pioneering and applying new technologies to process
larger-than-life amounts of data to find the perfect matches for our customers.
The aim is to grow out the application of our real-time A.I. decisioning to be applied
to all integrated marketing efforts to create automated, efficient, and relevant
marketing initiatives that will grow businesses by capturing new business and
growing retention. Rocket Fuel is turning into a SaaS company.
4. EXPLOSIVE GROWTH
Revenue Campaigns Employees Data
168%
I N C R E A S E D S P E N D Y o Y
2014
No .1 FASTEST GROWING COMPANY
i n N o r t h A m e r i c a
Mobile
Product Suite
Viewability
Audience
Guarantees
Direct
Response
Solutions
Video
Mobile
Social
Vertical
Solutions
2009 $2.3M
193
Campaigns
31
10 TB
2010
$16M
535
Campaigns
60
2 PB
2011
$45M
1,014
Campaigns
128
3 PB
2012
$107M
2,201
Campaigns
289
6 PB
2013
Self Serve
Insights
Tech
V1
Brand
Solutions
Rocket Fuel
Connect
Enterprise
Solutions
Facebook
Exchange
Audience
Accelerator
Initial Public Offering
NASQAQ: FUEL
$241M
619
16 PB
Dynamic Creative
Premium
Optimization
Over 4,000
Campaigns
1000+
50 PB
10. INTELLIGENTES DATA-DRIVEN ADVERTISING
ENORMES DATENVOLUMEN IN DEUTSCHLAND UND WELTWEIT, FÜR IHREN KAMPAGNENERFOLG
KUNDE/
AGENTUR
ROCKET FUEL
Um Eines zu
sichern – Performance
für Ihre Kampagne!
Nutzt über
50,3 Petabyte
gesammelte Daten,
um die Modelle alle
10 Minuten zu
aktualisieren
54 Mrd.
Bid Requests
585 Mio.
Impressions
60 Mio.
Unique User/Monat
Trifft mehr als 14 Mrd.
Entscheidungen jede
Sekunde, um jede einzelne
Impression anhand von über
11 Mio. Datenpunkten
(Uhrzeit, Wochentag, Kaufabsicht,
Anzeige, etc...) zu optimieren
11. MARKETING THAT LEARNS
MEDIA PLANNING DSP 1.0 MEDIA BUYING RF DSP
AUDIENCE
DEMO
CONTEXTUAL
RETARGETING
GEOGRAPHIC
ENDEMIC
PORTAL
CHANNELS
1ST PARTY DATA
TM
BEFORE
AFTER
Advertising that runs Advertising That Learns
TM
12. BRANDING + DIRECT RESPONSE
MAßGESCHNEIDERTES MESSAGING FÜR KUNDEN IN VERSCHIEDENEN STUFEN DES FUNNELS
BEKANNTHEIT
SYMPATHIE
ÜBERLEGUNG
KAUFABSICHT
LEADS
SALES
1.Video
2.Branded Display
3.SBO
Aufmerksamkeit für die
Marke schaffen und User
bewusst wie unterbewusst
beeinflussen.
4.FBX, Mobile & Display
User auf die Webseite
führen und dort zur
Interaktion bzw. zum Kauf
bringen.
WIEDER-KÄUFER
14. INSIGHTS UND ANALYTICS
KAMPAGNENSPEZIFISCH FÜR DIE IDEALE ZIELGRUPPE
» Campaign Delivery Report
» Campaign Performance Report
» Ad Size Performance
» Wochentag
» Tageszeit
» Geographie
» Page Context
» Alter
» Geschlecht
» LetzteWebseiten-Kategorie vor dem Conversion-Event
» Interessen
» Past Purchases
» Browser Version/ Language
» Devices
» Provider
» Net speed
» IOs
» Top Customer Profile
» + Branchenspezifische Insights
CONTEXTUAL INSIGHTS
Note: All insights are depending on the availability in the specific country.
KAMPAGNEN-AUSLIEFERUNG
WOCHENTAG
KUNDEN-PROFILE
Our founding team looks more like a team you might find in a bio tech or security company:
All 3 are engineers; our CEO has a PhD in AI, our president, who runs sales and product, is a Princeton trained engineer, and Abhinav Gupta, our Big Data guy, has degrees from IIT and Wisconsin. 2 of them spent time at NASA, and the 3 met at Yahoo where they built the behavioral targeting business.