4. Social Media Day 2018 4
„Based on this, we're making a major change to how we build Facebook. I'm changing
the goal I give our product teams from focusing on helping you find relevant content to
helping you have more meaningful social interactions.
We started making changes in this direction last year, but it will take months for this new
focus to make its way through all our products. The first changes you'll see will be in
News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you'll see less public content like posts from businesses, brands, and
media. And the public content you see more will be held to the same standard -- it
should encourage a interactions between people.“
Mark Zuckerberg, 12. Januar 2018
5. Social Media Day 2018
Reichweite für Unternehmen wird immer schwieriger
6. Social Media Day 2018
Jahrelanger Kampf für eine gute Fanbasis
8.1 Mio. 3.4 Mio. 2.4 Mio.
8. Social Media Day 2018
Werden wir nie wieder mit unserer Community sprechen können?
9. Social Media Day 2018
Will Facebook Unternehmen schaden?
• 30 Mio. Nutzer in Deutschland
• 23 Mio. täglich aktive Nutzer
357.918
1.67 Mio.
244.219
169.529125.860
10. Social Media Day 2018
Danke Facebook!
• Für all die Fans, die zu unseren Kunden geworden sind
• Für all die kostenlosen Markenkontakte
• Für direktes Kundenfeedback
• Für all die Jahre kostenloser Marktforschung
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17. Social Media Day 2018
Die Facebook-Welt wird immer bunter
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