adRom E-Mail Media Marketing stellt als Autor ein Beispiel für gelungenes RETARGETING via E-Mail (Fremdadressen) vor. Weltweit als erstes Unternehmen wird mit angemieteten Adressen eine retarget E-Mail Kampagne umgesetzt. Als führendes Unternehmen im E-Mail Media setzt adRom Innovationen in der Branche und baut die führende Position im Bereich Media und Big Data weiter aus. Neben adRom stellen folgende Unternehmen als Autor einen Artikel bereit: eCircle, Selligent, defacto, DemandGen, Responsys, Replise, SC-Networks,McCrazy, SuperComm, Mayoris, Emailvision, optivo,Agnitas, SilverMedia Direct, ContactLab,plentymarkets,Maxymiser,PayPal und Absolit Consulting
FoMO (Fear of Missing Out) beeinträchtigt Studienerfolg – Warum man in einer...Christian Bosau
Warum nutzen Menschen pausenlos Ihr Handy? Warum können Studierende es selbst in Lehrveranstaltungen nicht lassen?
Die Ergebnisse zeigen, dass FoMO - d.h. die Angst etwas zu verpassen - die Menschen dazu treibt und dass die ausufernde Nutzung von beispielsweise Facebook letztendlich zu schlechteren Studienleistungen führt
"Who is affected by FoMO (Fear of Missing Out)? - presentation ecpa 2015Christian Bosau
FoMO (Fear of Missing Out) is a fairly new concept in predicting internet and mobile usage, especially in maladaptive ways.
However, not many measurement instruments are around.
The only existing measurement scale by Przybylski et al. (2013) is assessed and analyzed.
The results show, that the scale should be improved regarding measurement qualities and validity aspect.s
StudiVZ - Determinants of social networking and dissemination of information ...Christian Bosau
This study examined the reasons students join social networks and how they use them. A survey of 723 university students in Germany found that the primary reasons for joining StudiVZ were to stay in contact with others and for the daily importance of the network. Usage was highest among younger, single students and those scoring higher on extraversion. Students disclosed more personal information than they realized and most did not take privacy protection measures, suggesting naivety about information sharing. The findings identify motivations for social media usage and how personality and demographics relate to engagement and privacy behaviors.
Social ratings as the new currency of marketeers? - Presentation GOR 2015Christian Bosau
Do Likes indeed have a positive effect for product ratings of customers?
This study sheds light on this important question in todays online consuming industry and specifies the circumstances under which Likes could only have a positive effect.
The study indeed shows that Likes more likely have - interestingly - a negative effect, especially if combined with test seal like "Stiftung Warentest"
"not hired, not bought" - presentation eawop 2015Christian Bosau
The document discusses two studies on the negative effects of recruitment procedures on organizational and product image.
The first study found that receiving a rejection or being entered into a recruitment database led to lower ratings of organizational image, employer image, and intention to apply compared to receiving a job interview invitation. Product ratings were largely unaffected.
The second study replicated these negative effects of rejections on organizational image for different types of companies and products. While product familiarity and buying intentions were unaffected, rejections led to lower product quality ratings, especially for a consumer brand compared to an industrial brand.
In summary, the studies show that rejections and recruitment database entries can damage organizational image and reputation, while mostly not influencing existing product ratings
Kann Facebook-Nutzung glücklich machen? - Vortrag GWPs 2016Christian Bosau
Während viele Studien sich mit den negativen Folgen der Facebook-Nutzung beschäftigen und dabei aber nicht erklären können, warum viele Menschen Facebook immer und immer wieder nutzen, kann diese Studien die positiven Effekte der Facebook-Nutzung deutlich machen.
Menschen Nutzen Facebook, um Ihren Selbstwert zu erhöhen. Dies gelingt durch die vielen Likes und Kommentare, die man auf seiner Facebook-Seite erhält. Letztendlich steigt durch die Facebook-Nutzung also somit auch die Lebenszufriedenheit
adRom E-Mail Media Marketing stellt als Autor ein Beispiel für gelungenes RETARGETING via E-Mail (Fremdadressen) vor. Weltweit als erstes Unternehmen wird mit angemieteten Adressen eine retarget E-Mail Kampagne umgesetzt. Als führendes Unternehmen im E-Mail Media setzt adRom Innovationen in der Branche und baut die führende Position im Bereich Media und Big Data weiter aus. Neben adRom stellen folgende Unternehmen als Autor einen Artikel bereit: eCircle, Selligent, defacto, DemandGen, Responsys, Replise, SC-Networks,McCrazy, SuperComm, Mayoris, Emailvision, optivo,Agnitas, SilverMedia Direct, ContactLab,plentymarkets,Maxymiser,PayPal und Absolit Consulting
FoMO (Fear of Missing Out) beeinträchtigt Studienerfolg – Warum man in einer...Christian Bosau
Warum nutzen Menschen pausenlos Ihr Handy? Warum können Studierende es selbst in Lehrveranstaltungen nicht lassen?
Die Ergebnisse zeigen, dass FoMO - d.h. die Angst etwas zu verpassen - die Menschen dazu treibt und dass die ausufernde Nutzung von beispielsweise Facebook letztendlich zu schlechteren Studienleistungen führt
"Who is affected by FoMO (Fear of Missing Out)? - presentation ecpa 2015Christian Bosau
FoMO (Fear of Missing Out) is a fairly new concept in predicting internet and mobile usage, especially in maladaptive ways.
However, not many measurement instruments are around.
The only existing measurement scale by Przybylski et al. (2013) is assessed and analyzed.
The results show, that the scale should be improved regarding measurement qualities and validity aspect.s
StudiVZ - Determinants of social networking and dissemination of information ...Christian Bosau
This study examined the reasons students join social networks and how they use them. A survey of 723 university students in Germany found that the primary reasons for joining StudiVZ were to stay in contact with others and for the daily importance of the network. Usage was highest among younger, single students and those scoring higher on extraversion. Students disclosed more personal information than they realized and most did not take privacy protection measures, suggesting naivety about information sharing. The findings identify motivations for social media usage and how personality and demographics relate to engagement and privacy behaviors.
Social ratings as the new currency of marketeers? - Presentation GOR 2015Christian Bosau
Do Likes indeed have a positive effect for product ratings of customers?
This study sheds light on this important question in todays online consuming industry and specifies the circumstances under which Likes could only have a positive effect.
The study indeed shows that Likes more likely have - interestingly - a negative effect, especially if combined with test seal like "Stiftung Warentest"
"not hired, not bought" - presentation eawop 2015Christian Bosau
The document discusses two studies on the negative effects of recruitment procedures on organizational and product image.
The first study found that receiving a rejection or being entered into a recruitment database led to lower ratings of organizational image, employer image, and intention to apply compared to receiving a job interview invitation. Product ratings were largely unaffected.
The second study replicated these negative effects of rejections on organizational image for different types of companies and products. While product familiarity and buying intentions were unaffected, rejections led to lower product quality ratings, especially for a consumer brand compared to an industrial brand.
In summary, the studies show that rejections and recruitment database entries can damage organizational image and reputation, while mostly not influencing existing product ratings
Kann Facebook-Nutzung glücklich machen? - Vortrag GWPs 2016Christian Bosau
Während viele Studien sich mit den negativen Folgen der Facebook-Nutzung beschäftigen und dabei aber nicht erklären können, warum viele Menschen Facebook immer und immer wieder nutzen, kann diese Studien die positiven Effekte der Facebook-Nutzung deutlich machen.
Menschen Nutzen Facebook, um Ihren Selbstwert zu erhöhen. Dies gelingt durch die vielen Likes und Kommentare, die man auf seiner Facebook-Seite erhält. Letztendlich steigt durch die Facebook-Nutzung also somit auch die Lebenszufriedenheit
How to explain phubbing - Presentation Media Psychology Conference 2015Christian Bosau
This document summarizes a study examining how Fear of Missing Out (FoMO) predicts compulsive mobile phone use in social situations. The study measured FoMO, frequency of phone checking, habitual checking behavior, and problematic mobile phone use when alone and in company. Regression analysis found FoMO was a strong predictor of problematic phone use for both men and women. FoMO led to higher levels of problematic use, though the effect was stronger for men. The study suggests FoMO and social norms both influence how often people check their phones in social situations.
The two sides of social media friendship - Presentation at GOR 2016Christian Bosau
This study can show that 'making friends' in social networks is kind of a double edged sword.
While on the one hand more friends can improve the social well being - by e.g. fostering the users' self-esteem through giving of likes -, on the other hand two many friends in social networks lead to a decrease in social well being.
Explaining the FoMO-phenomenon - Presentation at GOR 2017Christian Bosau
In recent times it is discussed intensively, how extensive and to some extend uncontrolled usage of online and mobile services can be explained. The concept of Fear of Missing Out (FoMO) was introduced as a new important aspect in explaining this behaviour. Several studies could already proof the clear impact of FoMO on the amount of mobile and internet usage. However, it still remains unclear, how FoMO itself can be explained and what the correlates and predictors of this fear are.
Two studies give further insight into the nomological network of FoMO. It can be explained what important correlates and predictors of fear of missing out are and how “fomotics” (people suffering from FoMO) can be characterized.
StudiVZ - Different gratifications for different types of users - Vortrag DGP...Christian Bosau
1) The study examined differences in how extraverted and introverted people use social networking sites like StudiVZ. It found introverted people have fewer friends and social activities offline but compensate by socializing more online.
2) Introverted people reported similar levels of social behavior online as extraverts, whereas offline extraverts engaged in more social activities. This supports the "social compensation" hypothesis that introverts satisfy affiliation needs through online socializing.
3) However, extraverts still had more online friends and pictures, and used StudiVZ more to stay in touch with large networks, so the "rich-get-richer" idea cannot be completely ignored for extraverts. Overall, online social networks allow
Die Nutzung von Smartphones in Partnerschaften - Vortrag DGPs 2016Christian Bosau
Hat der überbordende Handy-Konsum auch auf Partnerschaften Auswirkungen? Sind Partner genervt, wenn der jeweils andere immer nur auf sein Handy starrt? Sinkt dadurch die Zufriedenheit mit der Beziehung.
Die Antwort zu allen diesen Fragen ist: JA!
Starke Handy-Nutzung des Partners führt zu einer geringeren Zufriedenheit mit der Partnerschaft. Hierbei wird die starke Handy-Nutzung vor allem durch die "Angst, etwas zu verpassen" (FoMO - Fear of Missing Out) verursacht.
Interessanterweise wird dieser Effekt nicht dadurch abgemildert, wenn Partner lange zusammen wohnen, sich viele Stunden am Tag sehen oder auch generell schon lange zusammen sind.
Privacy protection as a matter of trust: How trust in Facebook and trust in f...Christian Bosau
The document summarizes a study on how trust in Facebook and trust in friends affects privacy protection behavior on social networks. The study found that trust in friends and trust in Facebook are two independent factors. Participants reported much higher trust in their friends compared to Facebook. Low trust in friends led to more privacy protection behaviors like deleting comments and pictures, while low trust in Facebook only influenced withholding of initial profile information. The large number of "friends" on social networks poses risks as people may not be able to predict the behavior of distant connections. General privacy attitudes did not predict specific Facebook behaviors, though specific Facebook privacy concerns also did not influence protection.
Who do you trust: Facebook or your friends? - Analyzing predictors of privacy...Christian Bosau
The study examined predictors of privacy protection behavior on Facebook. It found that trust in one's Facebook friends, rather than trust in Facebook as a platform, better predicted users' privacy behaviors. Specifically, lower trust in one's friends correlated with more frequent use of privacy protection strategies on Facebook, such as restricting profile access, deleting unwanted photos, and providing false information. Additionally, having a larger number of Facebook friends, who are more difficult to predict, related to greater privacy protection efforts. The study concluded that trust in friends, rather than the platform, is an important new issue influencing Facebook users' privacy behaviors.
FoMO (Fear of Missing Out) und die exzessive Smartphone-Nutzung - Tatsächlich...Christian Bosau
Warum nutzen Menschen pausenlos Ihr Handy? Warum können Studierende es selbst in Lehrveranstaltungen nicht lassen?
Die Ergebnisse zeigen, dass FoMO - d.h. die Angst etwas zu verpassen - als Grund angesehen werden, kann, warum Menschen ein problematisches Smartphone-Nutzungsverhalten zeigen.
Inwieweit diese exzessive Smartphone-Nutzung zu schlechteren Studienleistungen führt, ist jedoch nicht so eindeutig und muss differenzierter betrachtet werden.
Phubbing because of FoMO? - presentation GOR 2015Christian Bosau
Why do people even check their mobile phones regularly when they are together with other people?
So, what is the reason that we have so many "phubber"?
This study shows the explanatary power of FoMO ("Fear of Missing Out") for this behaviour.
It's the fear to be left out, to miss out important things that make people almost addicted to their phones.
However, interesting differences can be found between males and females, especially in their checking behaviour when they are in company.
Job satisfaction cross-culturally: Is it just acquiescence what we measure? P...Christian Bosau
This document discusses the challenges of measuring job satisfaction across cultures. It summarizes research showing that job satisfaction scores are influenced by cultural response styles like acquiescence, where some cultures are more likely to agree with survey questions. The study finds a negative relationship between a country's level of acquiescence and its average job satisfaction score. This suggests job satisfaction scores cannot be directly compared between countries without accounting for cultural response styles. The study also finds evidence that the relationship between individualism and job satisfaction may be spurious, and is instead explained by how individualism influences response styles.
"Phubbing" - only caused by "Fear of Missing Out"? - Presentation Media Psych...Christian Bosau
Why do people even check their mobile phones regularly when they are together with other people?
So, what is the reason that we have so many "phubber"?
This study compares the explanatary power of one main reason for phubbing - namely FoMO ("Fear of Missing Out") - to other causes for this behaviour: social norms as well as personality traits like social anxiety and concentration issues.
Thus, it's not only the fear to be left out, to miss out important things that make people show phubbing behaviour. People also just copy the behaviour of others and follow social norms. Likewise, concentration ability lowers the phubbing behaviour.
Satisfaction measurements in a cross-cultural environment: How valid are subj...Christian Bosau
This document discusses a study examining the validity of comparing job satisfaction measurements across cultures. It finds that response styles like acquiescence bias can influence job satisfaction scores differently across countries. Countries with more individualistic cultures tend to have lower acquiescence and higher reported job satisfaction. However, this relationship between culture and satisfaction may be mediated by response style rather than a direct effect. Response style seems to have a stronger influence on satisfaction scores in wealthier countries with better working conditions, where social and communication norms may be more important. The study suggests response biases need to be considered when making cross-cultural comparisons of subjective measures like job satisfaction.
Marketing 4.0 - Was will der Kunde wirklich?rprslide
Zusammenfassung eines Gesprächsabends aus unserer #unplugged-Reihe monatlicher Unternehmergespräche im kleinen Kreis. Wir reden unplugged miteinander, wie Business transformiert und mit neuen Impulsen belebt werden kann.
Wir stellten uns folgende Fragen und suchten Antworten:
Was will der Kunde in Unternehmen (B2B) und Endverbraucher (B2C) wirklich? Warum schlagen Innovationen nicht so durch wie gedacht?
An innovativen Ideen für neue Produkte und Services mangelt es uns allen nicht. Woran liegt es aber nun, dass die PS häufig nicht wie erhofft auf die Strasse kommen? Fokussieren wir zuviel auf Kundenprofile und Daten, interpretieren diese falsch, weil wir Korrelationen mit Ursachen verwechseln?
How to explain phubbing - Presentation Media Psychology Conference 2015Christian Bosau
This document summarizes a study examining how Fear of Missing Out (FoMO) predicts compulsive mobile phone use in social situations. The study measured FoMO, frequency of phone checking, habitual checking behavior, and problematic mobile phone use when alone and in company. Regression analysis found FoMO was a strong predictor of problematic phone use for both men and women. FoMO led to higher levels of problematic use, though the effect was stronger for men. The study suggests FoMO and social norms both influence how often people check their phones in social situations.
The two sides of social media friendship - Presentation at GOR 2016Christian Bosau
This study can show that 'making friends' in social networks is kind of a double edged sword.
While on the one hand more friends can improve the social well being - by e.g. fostering the users' self-esteem through giving of likes -, on the other hand two many friends in social networks lead to a decrease in social well being.
Explaining the FoMO-phenomenon - Presentation at GOR 2017Christian Bosau
In recent times it is discussed intensively, how extensive and to some extend uncontrolled usage of online and mobile services can be explained. The concept of Fear of Missing Out (FoMO) was introduced as a new important aspect in explaining this behaviour. Several studies could already proof the clear impact of FoMO on the amount of mobile and internet usage. However, it still remains unclear, how FoMO itself can be explained and what the correlates and predictors of this fear are.
Two studies give further insight into the nomological network of FoMO. It can be explained what important correlates and predictors of fear of missing out are and how “fomotics” (people suffering from FoMO) can be characterized.
StudiVZ - Different gratifications for different types of users - Vortrag DGP...Christian Bosau
1) The study examined differences in how extraverted and introverted people use social networking sites like StudiVZ. It found introverted people have fewer friends and social activities offline but compensate by socializing more online.
2) Introverted people reported similar levels of social behavior online as extraverts, whereas offline extraverts engaged in more social activities. This supports the "social compensation" hypothesis that introverts satisfy affiliation needs through online socializing.
3) However, extraverts still had more online friends and pictures, and used StudiVZ more to stay in touch with large networks, so the "rich-get-richer" idea cannot be completely ignored for extraverts. Overall, online social networks allow
Die Nutzung von Smartphones in Partnerschaften - Vortrag DGPs 2016Christian Bosau
Hat der überbordende Handy-Konsum auch auf Partnerschaften Auswirkungen? Sind Partner genervt, wenn der jeweils andere immer nur auf sein Handy starrt? Sinkt dadurch die Zufriedenheit mit der Beziehung.
Die Antwort zu allen diesen Fragen ist: JA!
Starke Handy-Nutzung des Partners führt zu einer geringeren Zufriedenheit mit der Partnerschaft. Hierbei wird die starke Handy-Nutzung vor allem durch die "Angst, etwas zu verpassen" (FoMO - Fear of Missing Out) verursacht.
Interessanterweise wird dieser Effekt nicht dadurch abgemildert, wenn Partner lange zusammen wohnen, sich viele Stunden am Tag sehen oder auch generell schon lange zusammen sind.
Privacy protection as a matter of trust: How trust in Facebook and trust in f...Christian Bosau
The document summarizes a study on how trust in Facebook and trust in friends affects privacy protection behavior on social networks. The study found that trust in friends and trust in Facebook are two independent factors. Participants reported much higher trust in their friends compared to Facebook. Low trust in friends led to more privacy protection behaviors like deleting comments and pictures, while low trust in Facebook only influenced withholding of initial profile information. The large number of "friends" on social networks poses risks as people may not be able to predict the behavior of distant connections. General privacy attitudes did not predict specific Facebook behaviors, though specific Facebook privacy concerns also did not influence protection.
Who do you trust: Facebook or your friends? - Analyzing predictors of privacy...Christian Bosau
The study examined predictors of privacy protection behavior on Facebook. It found that trust in one's Facebook friends, rather than trust in Facebook as a platform, better predicted users' privacy behaviors. Specifically, lower trust in one's friends correlated with more frequent use of privacy protection strategies on Facebook, such as restricting profile access, deleting unwanted photos, and providing false information. Additionally, having a larger number of Facebook friends, who are more difficult to predict, related to greater privacy protection efforts. The study concluded that trust in friends, rather than the platform, is an important new issue influencing Facebook users' privacy behaviors.
FoMO (Fear of Missing Out) und die exzessive Smartphone-Nutzung - Tatsächlich...Christian Bosau
Warum nutzen Menschen pausenlos Ihr Handy? Warum können Studierende es selbst in Lehrveranstaltungen nicht lassen?
Die Ergebnisse zeigen, dass FoMO - d.h. die Angst etwas zu verpassen - als Grund angesehen werden, kann, warum Menschen ein problematisches Smartphone-Nutzungsverhalten zeigen.
Inwieweit diese exzessive Smartphone-Nutzung zu schlechteren Studienleistungen führt, ist jedoch nicht so eindeutig und muss differenzierter betrachtet werden.
Phubbing because of FoMO? - presentation GOR 2015Christian Bosau
Why do people even check their mobile phones regularly when they are together with other people?
So, what is the reason that we have so many "phubber"?
This study shows the explanatary power of FoMO ("Fear of Missing Out") for this behaviour.
It's the fear to be left out, to miss out important things that make people almost addicted to their phones.
However, interesting differences can be found between males and females, especially in their checking behaviour when they are in company.
Job satisfaction cross-culturally: Is it just acquiescence what we measure? P...Christian Bosau
This document discusses the challenges of measuring job satisfaction across cultures. It summarizes research showing that job satisfaction scores are influenced by cultural response styles like acquiescence, where some cultures are more likely to agree with survey questions. The study finds a negative relationship between a country's level of acquiescence and its average job satisfaction score. This suggests job satisfaction scores cannot be directly compared between countries without accounting for cultural response styles. The study also finds evidence that the relationship between individualism and job satisfaction may be spurious, and is instead explained by how individualism influences response styles.
"Phubbing" - only caused by "Fear of Missing Out"? - Presentation Media Psych...Christian Bosau
Why do people even check their mobile phones regularly when they are together with other people?
So, what is the reason that we have so many "phubber"?
This study compares the explanatary power of one main reason for phubbing - namely FoMO ("Fear of Missing Out") - to other causes for this behaviour: social norms as well as personality traits like social anxiety and concentration issues.
Thus, it's not only the fear to be left out, to miss out important things that make people show phubbing behaviour. People also just copy the behaviour of others and follow social norms. Likewise, concentration ability lowers the phubbing behaviour.
Satisfaction measurements in a cross-cultural environment: How valid are subj...Christian Bosau
This document discusses a study examining the validity of comparing job satisfaction measurements across cultures. It finds that response styles like acquiescence bias can influence job satisfaction scores differently across countries. Countries with more individualistic cultures tend to have lower acquiescence and higher reported job satisfaction. However, this relationship between culture and satisfaction may be mediated by response style rather than a direct effect. Response style seems to have a stronger influence on satisfaction scores in wealthier countries with better working conditions, where social and communication norms may be more important. The study suggests response biases need to be considered when making cross-cultural comparisons of subjective measures like job satisfaction.
Marketing 4.0 - Was will der Kunde wirklich?rprslide
Zusammenfassung eines Gesprächsabends aus unserer #unplugged-Reihe monatlicher Unternehmergespräche im kleinen Kreis. Wir reden unplugged miteinander, wie Business transformiert und mit neuen Impulsen belebt werden kann.
Wir stellten uns folgende Fragen und suchten Antworten:
Was will der Kunde in Unternehmen (B2B) und Endverbraucher (B2C) wirklich? Warum schlagen Innovationen nicht so durch wie gedacht?
An innovativen Ideen für neue Produkte und Services mangelt es uns allen nicht. Woran liegt es aber nun, dass die PS häufig nicht wie erhofft auf die Strasse kommen? Fokussieren wir zuviel auf Kundenprofile und Daten, interpretieren diese falsch, weil wir Korrelationen mit Ursachen verwechseln?
Gestatten, B2. KREATIVAGENTUR FÜR DAS DIGITALE ZEITALTER.Bastian Bieber
B2 ist eine inhabergeführte Werbeagentur aus Aschaffenburg. Gegründet 2003 verbinden wir seitdem Marken und Menschen mit relevanten Botschaften –online, offline und in Social Media. Unsere Lösungen treffen mitten ins Herz und erzielen wirksame Ergebnisse für unsere Kunden aus den Branchen Logistik, Finanzen, Industrie & Handel sowie Medien & Entertainment.
Als Kreativagentur für das digitale Zeitalter entwickeln unsere Teams der Beratung, Kreation und Webentwicklung Strategien und erschaffen Produkte, die nicht nur kreativ gedacht sind, sondern auch echtes Business bewegen.
www.b2-werbeagentur.de
SOM Campus Talk: Social. Driving, Stringent. Von 0 auf 100 im B2B Online-Mark...CS2 AG
Vom weissen Blatt zur Online-Marketing-Strategie! Alain Veuve zeigt am Beispiel der CS2 was innert 12 Monaten mit einem cleveren Mix der Online- und Offline-Instrumente für ein Unternehmen erzielt werden kann.
Wie man historische Offline-Daten, aktuelle Kundendaten und Online-Daten aggregieren, analysieren und daraus Handlungsempfehlungen zum Beispiel für das Next-Best-Offer ableiten kann, darüber sprach Arnold Schiechl, Senior Business Consultant für Customer Intelligence, SAS Software Institute beim Werbeplanung.at Summit SPEZIAL am 3.12.2013 in Wien.
Im Herzen der City, in unmittelbarer Nähe zur Kö, bitten wir Anfang Juni zu einem Rendezvous mit den schönsten Dingen – made in Düsseldorf. An zwei Wochenenden, zeigen wir im Düsseldorfer stilwerk in der Grünstraße gemeinsam mit heimischen Shops, Modelabels, Gastro-Szene und Künstlern aller Couleur, wie charmant und facettenreich die Stadt ist. Mit dabei sind dann etablierte Labels genauso wie Start Ups. Untermalt wird das angenehme Shopping-Ambiente von täglich wechselnden Live Acts.
Wer wagt - erreicht den Kunden von morgen!Dirk Hoerig
Die Digitalisierung ist die entscheidende disruptive Kraft im modernen Handel. In diesem Slidedeck wird anhand verschiedener Beispiele beleuchtet, dass Handelsunternehmen und Markenhersteller, die nicht den Mut haben, sich permanent neu zu erfinden, verlieren werden, wie etwa in der Vergangenheit ProMarkt oder World of Music.
etailment WIEN 2015 - Manfred F. Berger (NEUSICHT) "Brand Loyalty Management"Werbeplanung.at Summit
Impulsvortrag von Manfred F. Berger, Gründer und Partner von NEUSICHT, zum Diskussions-Panel: Brand Loyalty Management.
Wie schaffen es Unternehmen, Kunden zu binden und das Vertrauen dieser Kunden in die eigene Marke zu intensivieren? Welche Auswirkungen hat eine starke Markentreue der Konsumenten auf die Marketingmaßnahmen eines Unternehmens?
Wir haben anhand unserer Erfahrung und Ideen ein paar Online Marketing Trends für 2017 eruieren. Alles praxisnah, wenig Bullshit Bingo und vorallem hilfreiche für KMUs welche 2017 verstärkt im Internet akquirieren wollen.
grandega ist eine Management- und Technologieberatung im Spannungsfeld von Fachbereich und IT mit der Mission, die Leistungsfähigkeit der von uns beratenen Unternehmen nachhaltig zu maximieren.
Unsere Profession ist die effiziente Steuerung von Transformationen.
We sell or else - Conversion Summit 2013 (ConvCamp)Patrick Schneider
David Ogilvys Philosophie folgend, steht die Maxime im Vordergrund, Marken mit Kreativität zum Erfolg zu bringen.
Das Credo gewinnt in Zeiten der digitalisierten Marketingwelt eine völlig neue Bedeutung.
Die Aufgabe, in gesättigten Märkten Produkte von Kunden zu verkaufen, wird immer schwieriger, teurer, komplexer.
Neues Verständnis von Medien und Kanälen ist gefordert, neue Auseinandersetzung mit dem Konsumenten ebenfalls.
Der Verbraucher bedient sich immer weniger der klassischen Medien, um sich eine Meinung über „seine“ Marke zu bilden.
Passive Berieselung ist out, aktiver Dialog mit Unternehmen und Marken ist in.
Werbeblöcke im TV müssen heute ebenso ihre Berechtigung nachweisen wie Printkampagnen, Beileger oder all die neuen Möglichkeiten, die das Internet bietet.
Daher ist die Erschaffung kanalunabhängiger Kreation, die nur ein Ziel kennt, immens wichtig:
Unter den gegebenen Bedingungen die Aufgabe der Kunden optimal und Marken unterstützend zu lösen.
This document discusses six social-digital trends to watch in 2013:
1. Content will become a company's most valuable asset as search engines prioritize quality content and social platforms require spending on promotion.
2. Wearable technology like fitness trackers and augmented reality glasses will continue integrating humans with machines.
3. Mobile and social media will become increasingly interdependent, requiring optimization for sharing across platforms.
4. Sensors will become smarter and more ubiquitous, integrating with existing devices and networks to monitor environments.
5. Social networks will facilitate more commerce as people buy gifts and set up storefronts through social platforms.
6. While more data is being collected, interpreting and applying