1. Erfolgsmessung –
ROI von Social Collaboration
Erfolgsmessung –
ROI von Social Collaboration
Tobias Mitter, IBM Verse Service Leader, Social Business Center of Competence

2. 2
Direkt vs. indirekt

3. 3
Geschäftsbereiche überzeugen
Supplier
Collaboration
1. Improve
Margin
1.1 Reduce
procurement
costs
1.2 Reduce
operating costs
2. Manage Risk
2.1 Improve
Follow-Up Cost
Calculation
2.2 Improve
Supplier Ranking
and Rating
3. Increase
Operational
Efficiency
3.1 Improve
Collaboration
3.2 Improve
Time-to-procure
*
*
*
Used for Quantitative Evaluation in this case
*
• Improve pooled procurement
• Better purchasing decisions based on accurate supplier
ratings
• Reduce time spent on manual integration of procurement
data for reports
*
Examples from IBM’s Industry Experience
• Foster continuous feedback from employee touch points with
suppliers
• Reduce time spent on submitting feedback with mobile apps
• Reduce “black box” issues
• Increase efficiency of Procurement dialogues with business
• Improve access to relevant innovation from suppliers

4. 4
Mit Interviews + Industriebenchmarks zu solidem ROI
Analysis
Initial
Year 1
Year 2
Year 3
Benefits
0€
423,000€
896,000€
896,000€
Cumulative Benefits
423,000€
1,319,000€
2,215,000€
Investment
600,000 €
282,519 €
282,519 €
282,519 €
Cumulative Investment
600,000 €
832,519 €
1.115.038 €
1.397.557 €
0.00 €
500,000.00 €
1,000,000.00 €
1,500,000.00 €
2,000,000.00 €
2,500,000.00 €
Y1
Y2
Y3
Benefits
Investments

5. 5
Aufwand für Erfolgsmessung
Aussagekraft für Kunden
Genauigkeit
Balance

6. 6
Erfolgsmessung
mit Disziplin

7. 7

8. 8
Checkliste Erfolgsmessung
§ Direkte Benefits über Interviews,
Fokusgruppen, User Stories finden
§ Komplexität der Erfolgsmessung mit eigenen
Ressourcen ausbalancieren
§ Social Collaboration Metrics mit Business
Metrics verbinden
§ Erfolgsmessung als Disziplin etablieren
Tobias Mitter,
IBM Verse Services Lead, Social Business Center of Competence