This document discusses social networking services and focuses on Facebook. It provides details on what a social networking service is, how Facebook was founded in 2004 by Mark Zuckerberg and others, and how it initially launched at Harvard before expanding to other universities. Key statistics are given on Facebook's user base, revenue, expenses, and criticisms around privacy and other issues. Both the positive impacts of staying connected with friends and the potential negative impacts like cyberbullying are acknowledged.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
This presentation provides an overview of how to safely get started with Facebook. It discusses that Facebook has over 1.23 billion active users and highlights reasons for using Facebook, such as connecting with friends and following interests. It then covers how to create an account and customize privacy settings to control who can see posts, photos, and friend lists. The presentation demonstrates Facebook's privacy tools and settings for advertisements, apps, and security. It emphasizes being cautious of sharing personal information and photos publicly due to risks of job loss, expensive data charges, or photos being copied and shared without consent.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets. It grew rapidly from 400,000 tweets per quarter in 2007 to 400 million tweets per day by 2013. While anyone can read public tweets, only registered users can post tweets. Users follow accounts and have followers, allowing tweets to spread widely in real time. However, fake accounts and spam have become issues, with some high profile accounts having over 30% fake followers.
This document examines and compares two social media platforms: Twitter and Facebook. It provides details on the origins, user bases, and key features of each platform. For Twitter, it notes it was created in 2006, currently has over 300 million users, and allows for microblogging and rapid sharing of updates limited to 140 characters. For Facebook, it states it was developed in 2004, now has over 700 million active users, and facilitates connecting with friends and sharing photos, videos, and other content. The document also lists advantages and disadvantages of each platform.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
This document discusses social networking services and focuses on Facebook. It provides details on what a social networking service is, how Facebook was founded in 2004 by Mark Zuckerberg and others, and how it initially launched at Harvard before expanding to other universities. Key statistics are given on Facebook's user base, revenue, expenses, and criticisms around privacy and other issues. Both the positive impacts of staying connected with friends and the potential negative impacts like cyberbullying are acknowledged.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
This presentation provides an overview of how to safely get started with Facebook. It discusses that Facebook has over 1.23 billion active users and highlights reasons for using Facebook, such as connecting with friends and following interests. It then covers how to create an account and customize privacy settings to control who can see posts, photos, and friend lists. The presentation demonstrates Facebook's privacy tools and settings for advertisements, apps, and security. It emphasizes being cautious of sharing personal information and photos publicly due to risks of job loss, expensive data charges, or photos being copied and shared without consent.
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets. It grew rapidly from 400,000 tweets per quarter in 2007 to 400 million tweets per day by 2013. While anyone can read public tweets, only registered users can post tweets. Users follow accounts and have followers, allowing tweets to spread widely in real time. However, fake accounts and spam have become issues, with some high profile accounts having over 30% fake followers.
This document examines and compares two social media platforms: Twitter and Facebook. It provides details on the origins, user bases, and key features of each platform. For Twitter, it notes it was created in 2006, currently has over 300 million users, and allows for microblogging and rapid sharing of updates limited to 140 characters. For Facebook, it states it was developed in 2004, now has over 700 million active users, and facilitates connecting with friends and sharing photos, videos, and other content. The document also lists advantages and disadvantages of each platform.
This presentation provides an overview of Facebook, including its history, features, and usage statistics. It describes Facebook as a social networking site launched in 2004 by Mark Zuckerberg that allows users to connect, share photos and videos, play games, and join groups. The presentation outlines Facebook's growth from its origins at Harvard to becoming available worldwide. It also shares statistics on Facebook usage, such as the number of daily photos uploaded and time spent on different activities on the site.
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
Facebook was created in 2004 by Mark Zuckerberg at Harvard University. It started as a platform for college students but expanded to include high school students and those over 13. Key features of Facebook include the News Feed, Wall, Photos, Videos, Notes, Gifts, Status, and Events. However, there are also disadvantages such as information being used against people, cyberbullying, and ruined relationships. Facebook states it is not responsible for actions or content by third parties.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This document provides an overview of social media and strategies for using social media for brand building. It discusses choosing social media platforms like Twitter, Facebook, blogs and video sites. It recommends establishing an online presence through a "home base" like a blog and connecting on other sites. The document also provides tips for creating content, posting consistently, connecting with others in your industry and being involved in conversations to build your brand through social media.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
The document discusses social networking and Twitter. It defines social networking as expanding business and social contacts through connections with other individuals. Twitter is described as an information network that delivers the freshest information to people as it happens in the world. The document provides tips on using Twitter effectively for purposes like marketing, customer service, and learning. It outlines best practices for engagement, content sharing, and use of tools to maximize the 140 character limit.
Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates.
Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions.
While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting
Facebook started in 2004 by Mark Zuckerberg at Harvard. It allows people to connect with friends and share photos, statuses, and experiences. Facebook uses languages like HTML, CSS, JavaScript, PHP, and databases like MySQL to function. It has benefited users by keeping them connected to friends and family and has become a major platform for businesses and a way for some to earn income through advertising and affiliate programs. Facebook continues developing new technologies to improve connectivity for future generations.
The document discusses digital marketing and the role of social media. It defines digital marketing as using various digital channels like websites, email, mobile apps, and social media to promote brands. Social media plays a key role in digital marketing by allowing companies to engage with customers, get reviews and recommendations, and increase their online presence. The document then provides details on how to use major social media platforms like Facebook, Twitter, LinkedIn, and others for digital marketing purposes like promotions, reviews, networking and increasing brand awareness.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
WhatsApp is a cross-platform messaging app that allows users to exchange messages and files without cost. It was founded in 2008 and now has over 1 billion active users supported by only 55 employees. Businesses are using WhatsApp to interact with customers, send photos and videos, and increase their brand awareness through the app's viral sharing features. The opportunities for marketing on WhatsApp are significant given its large user base and potential for personalized outreach.
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Facebook has over 1.1 billion users globally as of May 2013, with 13 million users in India making up 45% of India's internet users. 50% of all Facebook users log on daily, spending an average of 20 minutes on the site. Marketing on Facebook is considered very important by 42% of marketers and beneficial for promoting brands and interacting with customers. Some top performing Indian brand pages on Facebook include Pepsi, Vodafone ZooZoos, Tata Docomo, Nescafé and Nokia.
Jack Dorsey founded Twitter in 2006 as a real-time information network connecting users to news and stories through tweets of up to 140 characters. The "@" symbol is used to direct messages to other users and notify them of mentions. By 2011, Twitter had over 500 million active users, far surpassing other social networks like Facebook and Myspace in growth since 2009.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Mark Zuckerberg co-created Facebook in 2004 while a student at Harvard University along with fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Facebook launched as a social networking service for Harvard students and now has over 2 billion users globally. The presentation provided an overview of Facebook's history and growth, how profiles worked, the introduction of usernames, how Facebook can be accessed through various devices, its largest user bases by country, and both advantages and disadvantages of using Facebook.
Facebook is a social networking website that connects people around the world who share common interests. It was founded by Mark Zuckerberg in 2004 while he was a student at Harvard University. Facebook allows users to share updates, photos, and messages with friends, family and connections. It has grown tremendously and is now one of the largest social networks in the world with billions of users and revenue in the billions of dollars.
about twitter (basic, history and marketing)Pranish Balami
1. Twitter is an online social networking and microblogging service that allows users to share short messages called tweets which can include links and be up to 140 characters.
2. Twitter was founded in 2006 as a SMS-based communication service called "Twttr" and later rebranded as Twitter.com when it launched publicly.
3. Since its founding, Twitter has grown tremendously from its first tweet in 2006 to over 300 million tweets per day and over 500 million users in 2021, establishing itself as one of the most popular social media platforms globally.
Facebook Ads für Onlineshops: zielorientierte Anzeigenschaltung und –Auswert...AllFacebook.de
Vortrag "Facebook Ads für Online Shops: Zielorientierte Anzeigenschaltung und –Auswertung. von Daniel Schalling auf der AllFacebook Marketing Conference in Berlin 2013.
Details zur Konferenz und zum Slot:
http://conference.allfacebook.de/marcon/berlin2013/programm/#6
Mehr zu Daniel und Projecter:
http://www.projecter.de/
Same same but not different? – Wege aus der Facebook-EinbahnstraßeAllFacebook.de
Vortrag "Same same but not different? – Wege aus der Facebook-Einbahnstraße" von Stefanie Fuchs auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zur Konferenz und zum Slot:
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
Facebook was created in 2004 by Mark Zuckerberg at Harvard University. It started as a platform for college students but expanded to include high school students and those over 13. Key features of Facebook include the News Feed, Wall, Photos, Videos, Notes, Gifts, Status, and Events. However, there are also disadvantages such as information being used against people, cyberbullying, and ruined relationships. Facebook states it is not responsible for actions or content by third parties.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This document provides an overview of social media and strategies for using social media for brand building. It discusses choosing social media platforms like Twitter, Facebook, blogs and video sites. It recommends establishing an online presence through a "home base" like a blog and connecting on other sites. The document also provides tips for creating content, posting consistently, connecting with others in your industry and being involved in conversations to build your brand through social media.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
The document discusses social networking and Twitter. It defines social networking as expanding business and social contacts through connections with other individuals. Twitter is described as an information network that delivers the freshest information to people as it happens in the world. The document provides tips on using Twitter effectively for purposes like marketing, customer service, and learning. It outlines best practices for engagement, content sharing, and use of tools to maximize the 140 character limit.
Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates.
Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions.
While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting
Facebook started in 2004 by Mark Zuckerberg at Harvard. It allows people to connect with friends and share photos, statuses, and experiences. Facebook uses languages like HTML, CSS, JavaScript, PHP, and databases like MySQL to function. It has benefited users by keeping them connected to friends and family and has become a major platform for businesses and a way for some to earn income through advertising and affiliate programs. Facebook continues developing new technologies to improve connectivity for future generations.
The document discusses digital marketing and the role of social media. It defines digital marketing as using various digital channels like websites, email, mobile apps, and social media to promote brands. Social media plays a key role in digital marketing by allowing companies to engage with customers, get reviews and recommendations, and increase their online presence. The document then provides details on how to use major social media platforms like Facebook, Twitter, LinkedIn, and others for digital marketing purposes like promotions, reviews, networking and increasing brand awareness.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
WhatsApp is a cross-platform messaging app that allows users to exchange messages and files without cost. It was founded in 2008 and now has over 1 billion active users supported by only 55 employees. Businesses are using WhatsApp to interact with customers, send photos and videos, and increase their brand awareness through the app's viral sharing features. The opportunities for marketing on WhatsApp are significant given its large user base and potential for personalized outreach.
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Facebook has over 1.1 billion users globally as of May 2013, with 13 million users in India making up 45% of India's internet users. 50% of all Facebook users log on daily, spending an average of 20 minutes on the site. Marketing on Facebook is considered very important by 42% of marketers and beneficial for promoting brands and interacting with customers. Some top performing Indian brand pages on Facebook include Pepsi, Vodafone ZooZoos, Tata Docomo, Nescafé and Nokia.
Jack Dorsey founded Twitter in 2006 as a real-time information network connecting users to news and stories through tweets of up to 140 characters. The "@" symbol is used to direct messages to other users and notify them of mentions. By 2011, Twitter had over 500 million active users, far surpassing other social networks like Facebook and Myspace in growth since 2009.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Mark Zuckerberg co-created Facebook in 2004 while a student at Harvard University along with fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Facebook launched as a social networking service for Harvard students and now has over 2 billion users globally. The presentation provided an overview of Facebook's history and growth, how profiles worked, the introduction of usernames, how Facebook can be accessed through various devices, its largest user bases by country, and both advantages and disadvantages of using Facebook.
Facebook is a social networking website that connects people around the world who share common interests. It was founded by Mark Zuckerberg in 2004 while he was a student at Harvard University. Facebook allows users to share updates, photos, and messages with friends, family and connections. It has grown tremendously and is now one of the largest social networks in the world with billions of users and revenue in the billions of dollars.
about twitter (basic, history and marketing)Pranish Balami
1. Twitter is an online social networking and microblogging service that allows users to share short messages called tweets which can include links and be up to 140 characters.
2. Twitter was founded in 2006 as a SMS-based communication service called "Twttr" and later rebranded as Twitter.com when it launched publicly.
3. Since its founding, Twitter has grown tremendously from its first tweet in 2006 to over 300 million tweets per day and over 500 million users in 2021, establishing itself as one of the most popular social media platforms globally.
Facebook Ads für Onlineshops: zielorientierte Anzeigenschaltung und –Auswert...AllFacebook.de
Vortrag "Facebook Ads für Online Shops: Zielorientierte Anzeigenschaltung und –Auswertung. von Daniel Schalling auf der AllFacebook Marketing Conference in Berlin 2013.
Details zur Konferenz und zum Slot:
http://conference.allfacebook.de/marcon/berlin2013/programm/#6
Mehr zu Daniel und Projecter:
http://www.projecter.de/
Same same but not different? – Wege aus der Facebook-EinbahnstraßeAllFacebook.de
Vortrag "Same same but not different? – Wege aus der Facebook-Einbahnstraße" von Stefanie Fuchs auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zur Konferenz und zum Slot:
Verflixter ROI - Microsofts Weg vom Optimieren der Fanseite zur Erfolgsmessun...AllFacebook.de
Verflixter ROI - Microsofts Weg vom Optimieren der Fanseite zur Erfolgsmessung von Marco Rinne (Social Media Marketing Manager,
Microsoft Deutschland GmbH) auf der AllFacebook Marketing Conference 2012 in München
Facebook ist tot. Eine Obduktion in sieben Akten. @ AllFacebook Marketing Con...AllFacebook.de
Vortrag "Facebook ist tot. Eine Obduktion in sieben Akten." von Martin Szugat auf der AllFacebook Marketing Conference in Berlin 2013.
Weitere Informationen zur Konferenz und Slot:
http://conference.allfacebook.de/marcon/berlin2013/programm/#13
Facebook Ads: Faktoren für das erfolgreiche Buchen von Werbekampagnen auf Fac...AllFacebook.de
Von Martin Assmann auf der AllFacebook Marketing Conference #AFMarketingCon
Details:
http://allfacebook.de/ads/vortrag-faktoren-fur-das-erfolgreiche-buchen-von-werbekampagnen-auf-facebook-afmarketingcon
Beschreibung:
Anhand von Best Practices wird Martin Assmann Lösungswege aufzeigen die Werbung auf Facebook erfolgreich macht:
- Wie lässt sich die User Centered Strategy auf Facebook Werbung anwenden?
- Wie können Aufgaben zwischen Content Creator, Moderator und Advertiser sinnvoll verteilt werden?
- Welches Werbeformat eignet sich für welchen Zweck?
- Wie setze ich Budgets effektiv ein?
- Wann lohnen sich Facebook Ads nicht?
- Was sind die größten Fehler die man bei der Buchung von Anzeigen machen kann?
Details zur Konferenz:
http://marketingcon.allfacebook.de/
Details zum Speaker:
Martin Assmann (Head of Performance Marketing / iCrossing)
Martin Assmann studierte Online Medien an der Hochschule Furtwangen und ist seit 2007 für iCrossing tätig. Der Diplom-Informatiker (FH) ist dabei unter anderem für die strategische Konzeption und Durchführung nationaler und internationaler Facebook-Kampagnen zuständig. Sein Verantwortungsgebiet umfasst darüber hinaus auch die Werbung in weiteren sozialen Netzwerken, das Affiliate Marketing, Display Media, und Suchmaschinenmarketing.
Mit Conversion Tracking zum Facebook ROI @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Sandro Günther und Björn Radde auf der AllFacebook Marketing Conference 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI @ A...AllFacebook.de
Vortrag "Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI" von Florian Renz auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zum Slot und zur Konferenz:
http://conference.allfacebook.de/marcon/berlin2013/programm/#2
Weitere Informationen könnt ihr direkt von Florian Renz erhalten:
https://www.xing.com/profiles/Florian_Renz
Social SEO mit der Facebook Backdoor @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Björn Tantau auf der AllFacebook Marketing Conference in München.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Social Retail Marketing: So wird Facebook zum Social Hub für den POS @ AllFac...AllFacebook.de
Vortrag von Bastian Dicke auf der AllFacebook Marketing Conference in München 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Social Media und die Sparkasse @ AllFacebook Marketing ConferenceAllFacebook.de
Vortrag von Ansis Schön auf der AllFacebook Marketing Conference in München.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Facebook Graph Search: Wird Facebook die größte Suchmaschine und was müssen U...AllFacebook.de
Von Simon Harlinghausen auf der AllFacebook Marketing Conference München 2013 #AFMarketingCon
Details:
http://allfacebook.de/?p=29957
Beschreibung:
Noch ist die Graph Search nur in der BETA Version verfügbar, aber in der Szene wird sie schon heiß diskutiert. Warum die Graph Search für das Facebook- und Suchmaschinenmarketing wichtig ist dürfte schnell klar werden. Aber wie können Unternehmen schon jetzt die Suche nutzen und First-Mover Vorteile ausnutzen? Simon Harlinghausen geht in seinem Vortrag auf die neusten Entwicklungen von Facebook ein und zeigt die Potentiale für die Zukunft auf.
Details zur Konferenz:
http://marketingcon.allfacebook.de/
Details zum Speaker:
Curt Simon Harlinghausen (Geschäftsführer, AKOM360 GmbH)
Seit 1996 entwickelte Curt Simon Harlinghausen Strategien und Konzepte für Online und digitale Kommunikationsprojekte in Europa, Asien und USA.Insbesondere rund um die Themen Social Media, facebook, Google, SEO, eCommerce. Multichannel- und Online-Marketing, sowie Vertrieb, IT, CRM und ERP.
Curt Simon Harlinghausen ist als Dozent, Sprecher und Referent für verschiedene Universitäten, Akademien, Verbände und Wirtschaftseinrichtungen für Online Marketing und Trendentwicklung tätig, aktiver Fachgruppenvorsitzender im Bundesverband der Digitalen Wirtschaft (BVDW) im Arbeitskreis Social Media, Berater der Stiftung Haus der Geschichte der Bundesrepublik Deutschland in Bonn und im Fachbeirat der Stiftung Warentest. Zudem wurde er 2010 zum Dozenten des Jahres gewählt.
Zur Zeit betreut der Social Media Experte der ersten Stunde internationale Kunden und Projekte im B2B- und B2C-Umfeld mit seinen Unternehmen.
Anleitung zum Unglücklichsein: 10 Regeln wie man als Marke und Agentur auf je...AllFacebook.de
Von Gerald Hensel auf der AllFacebook Marketing Conference #AFMarketingcon
Details:
http://allfacebook.de/strategie/keynote-anleitung-zum-unglucklichsein
Beschreibung:
“Machen wir ein Viral?” “Die App fliegt doch sicher auch ohne Ad-Unterstützung.” “Irgendjemand wird den Content schon liefern.” All das sind Thesen, die bei vielen Kreativen und Kunden im Kopf herumschwirren, bevor ein Projekt dann allzu oft gegen die Wand fährt. In dieser Präsentation sollen die zehn Hauptfehler in Sachen “Meine Marke auf Facebook” identifiziert und Lösungen für eine viel, viel bessere Welt angeboten werden.
Details zur Konferenz:
http://marketingcon.allfacebook.de/
Details zum Speaker:
Gerald Hensel (Strategie- und Kreativdirektor / Scholz und Friends Digital)
Gerald Hensel ist Strategie- und Kreativdirektor bei Scholz & Friends Digital in Berlin. Vorher war er zwei Jahre bei Blast Radius in Amsterdam als Digital Stratege tätig sowie fast fünf Jahre bei Razorfish in Frankfurt als Konzepter und Connections Planner. Privat bloggt Hensel unter http://www.davaidavai.com - Twitter: @ghensel
Facebook B2B: Begeistern oder Belächeln? Lufthansa Cargo über vermeintliches...AllFacebook.de
Von Matthias Eberle & Carolin Biebrach auf der AllFacebook Marketing Conference München 2013 #AFMarketingCon
Details:
http://allfacebook.de/intern/marketingconference/vortrag-facebook-b2b-begeistern-oder-belacheln-lufthansa-cargo-uber-vermeintliches-kistenschieben-und-faszination-luftfracht-afmarketingcon
Beschreibung:
Seit Ende 2011 ist Lufthansa Cargo mit eigener Seite auf Facebook unterwegs. Seitdem hat die Fanpage die Erwartungen weit übertroffen – vor allem die eigenen. Das Unternehmen bietet außergewöhnliche und faszinierende Einblicke in die Welt der Luftfracht – eine Strategie, die offensichtlich funktioniert. Socialbakers listete Lufthansa Cargo Ende 2012 überraschend auf Platz drei in der Kategorie „Top Brands by Post Engagement Rate“. Die Tochter des Kranich-Konzerns ist in der Socialbakers-Hitliste das einzige Unternehmen aus dem B2B-Bereich und widerlegt damit das Vorurteil, dass B2B und Facebook nicht zusammenpassen.
Details zur Konferenz:
http://marketingcon.allfacebook.de/
Zu den Speakern:
Matthias Eberle (Director Communications / Lufthansa Cargo AG)
Matthias (44) hat an der Fachhochschule Worms Betriebswirtschaft studiert. Er war 20 Jahre lang journalistisch tätig, zunächst als Sportjournalist beim „Mannheimer Morgen“, dann als Unternehmensredakteur für Luft- und Raumfahrtthemen bei der Wirtschaftszeitung „Handelsblatt“. Dort hat er später auch als New York-Korrespondent und Leiter des Auslands-Ressorts gearbeitet. Seit April 2012 leitet Matthias die Unternehmenskommunikation der Lufthansa Cargo AG. Dabei verantwortet er neben der klassischen Medien- und Öffentlichkeitsarbeit auch die interne Kommunikation sowie die Marketing-Kommunikation.
Carolin Biebrach (Manager Marketing Communications / Lufthansa Cargo AG)
Carolin (26) studierte an der Universität Leipzig PR und Öffentlichkeitsarbeit. Seit 2010 ist sie bei der Lufthansa Cargo tätig. Dort ist sie im Bereich Marketing Communications vor allem in den digitalen Kanälen zu Hause. Application-Entwicklung, Betreuung der Corporate Homepage und natürlich das Thema Social Media sind ihre Spielwiese.
Workshop von Martin Schirmbacher auf der AllSocial Conference im Rahmen der AllFacebook Marketing Conference in München 2014.
Mehr Informationen:
http://conference.allfacebook.de
Alle Präsentationen vom 25. März 2014:
http://conference.allfacebook.de/marcon/rueckblick/muc2014/
Wir sind nicht Nutella! Am Beispiel von ImmobilienScout24: Wie man auch mit w...AllFacebook.de
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Kurzreferat zu den Grundlagen von Social Media - Zielgruppe: Mitarbeiter
Wir freuen uns über Besuche auf http://brandsandfriends.at oder http://facebook.com/bfmmAT
Die Social Media Welle hat seit Ende 2009 auch die bayerische Museumslandschaft
erfasst. Der Vortrag will einen Überblick über die aktuellen Aktivitäten,
Strategien und Schwerpunkte der Institutionen in Bayern geben. Welche Instrumentarien
sind dort bereits in der Anwendung, ist deren Erfolg (Ranking) messbar,
wo gibt es Fallstricke oder bleiben Möglichkeiten ungenutzt. Kurz: Was sollte
man bedenken, wenn man sich als Kultureinrichtung für den Schritt ins Web 2.0
interessiert.
Facebook-Chronik (Timeline) für Unternehmer und SelsbstständigeMonika Thoma
Die Facebook-Chronik (Facebook-Timeline) kommt! Unternehmer und Selbstständige können das neue Facebook-Layout jedoch perfekt für ihr Eigenmarketing im Rahmen ihres Online-Marketings nutzen.
Ähnlich wie Facebook-Präsentation: Analysen, Möglichkeiten, Kritiken, Case Studies (20)
2. Agenda
Facebook - das Unternehmen
Facebook aus Sicht des Benutzers
Einstellungen - Best Practice Workshop
Möglichkeiten für Unternehmen
Facebook Insights und Monitoring
Facebook Ads
Facebook Ad Engine Secrets
Casestudy - 1.000.000 Fans für $ 150 und eine
Menge Spass
Neumayer, Ringseis, Wusatiuk
4. Das Unternehmen hinter Facebook
Facebook Inc.
CEO: Mark Zuckerberg
Headquarter: 1601 Willow Road, Menlo Park, California,
Gründung: 4. Februar 2004
Mitarbeiter: 3000 +
Offices in Europa: Amsterdam, Brüssel, Dublin, Hamburg
Jahreseinnahmen: 2 Mrd. USD
Geschäftsmodell
Direkte Erlöse durch Ads-Kampagnen
Indirekte Erlöse durch Apps
Quellen: newsroom.fb.com Neumayer, Ringseis, Wusatiuk
5. Das Unternehmen hinter Facebook [2]
Börsengang
Ankündigung Börsengang: Anfang Februar 2012
Geplanter Börsengang: Mai 2012
Voraussichtlich größter Börsengang der Geschichte
Geschätzter Marktwert: 100 Mrd. USD
Viele Kritiken an Börsegang
Eigentlich zu spät, da UN nicht mehr im Wachstum,…
Neumayer, Ringseis, Wusatiuk
6. Facebook in Zahlen…
Verfügbar in 74 Sprachen
Gesamtanzahl User 845 Mio.
User die mobil zugreifen: 250 Mio.
Österreicher auf Facebook: 2,76 Mio. (ca. 34%)
Täglicher Fotoupload von 250 Mio.
Geschlossene Freundschaften 100 Mrd.
Quellen: newsroom.fb.com, socialmediaradar.at Neumayer, Ringseis, Wusatiuk
14. Facebook Mail
Chatdialoge, Nachrichten und E-Mails in einer
Ansicht
Allen Nachrichten können Bilder und diverse
andere Anhänge hinzugefügt werden.
Auch nicht registrierte Nutzer können somit
Nachrichten an facebook-User versenden
Möglichkeit einem User eine E-Mail zu
senden, ohne dass dieser in der Friendslist ist
Neumayer, Ringseis, Wusatiuk
29. Rechenbeispiel „Friends of Friends“
Annahme
1 User
300 Freunde
Jeder dieser 300 Freunde hat ebenfalls ca. 300
Freunde
50 pro User sind unbekannt (Überschneidungen
etc.)
50 * 300 = 15.000 User die Zugriff auf meine
freigegebenen Daten haben.
Quellen: newsroom.fb.com Neumayer, Ringseis, Wusatiuk
30. Privatsphäre (SOLL-Einstellungen)
Individuell von jedem festzulegen
Like-Button – Datenweitergabe an Dritte
Einstellungen der Facebook Apps (Zugriffsrechte auf
Daten)
Freunde an Datenweitergabe hindern (Check-Ins,
Markierungen auf Bildern/Kommentaren etc.)
Auffindbarkeit des Profils
Berechtigungen für Fotoalben
Neumayer, Ringseis, Wusatiuk
33. Achtung! Ausnahmen:
Timeline Header
Kann nur „public“ freigegeben werden (jeder hat
Zugriff)
Neumayer, Ringseis, Wusatiuk
34. Daten zu Accounts
Maximal 5000 Freunde
Unbegrenzte Subscribers
Subscription muss freigegeben sein
Posts müssen „public“ sein um diese als Subscriber
sehen zu können
Einsatz als kommerzielle Seite bei privaten Nutzer lt.
Nutzervereinbarung (Punkt 4.4) verboten und kann zur
Sperrung des Accounts führen (Beispiel Gastronomie,
Kleinbetriebe etc.)
Weitere Nachteile bei kommerzieller Nutzung
Keine Social Plugins (Likebox, Likebutton etc.)
Keine Statistiken, Anzeigenschaltung, Lieblingsseiten uvm.
Quellen: newsroom.fb.com Neumayer, Ringseis, Wusatiuk
37. Chancen und Möglichkeiten im B2C- und B2B-
Bereich
B2C
Stärkung der Kundenbindung
Interaktionen mit User
Social Commerce
Kundenakquise mittels Facebook Ads
Zielgruppendefinitionen
B2B
Stärkung der Kundenbindung
Interaktion mit User
Kundenakquise mittels Facebook Ads
Zielgruppendefinitionen
Neumayer, Ringseis, Wusatiuk
39. F-Commerce
F-Commerce means seeling goods or services
using Facebook
„If I had to guess, social commerce is the next area to
really blow up.“
(Mark Zuckerburg, August 2010)
Neumayer, Ringseis, Wusatiuk
45. User
Nur für Privatpersonen
Max. 5000 Freunde
Unternehmen als User anlegen verstößt gegen
Facebook Richtlinien
Neumayer, Ringseis, Wusatiuk
46. Facebook Gruppen
z.B. unternehmensinterner Kanal
Kommunikationskanal für Projekte
Interessensgruppen
Beispiel
Hersteller für Solaranlagen betreibt eine Facebook
Gruppe zum Thema erneuerbare Energien
Neumayer, Ringseis, Wusatiuk
47. Veranstaltungen
Veranstaltung publizieren
Freunde einladen
Viraler Effekt (Freunde laden Freunde ein)
Beispiel:
Christoph B. wird von seiner Freundin verlassen, will
mit seinen knapp 100 Freunden eine Party auf Sylt
feiern.
Endergebnis: 13.000 Zusagen und 4.500 partywütige
Jugendliche auf Sylt, der arbeitslose Christoph B.
bekommt einen Job in der Medienbranche.
Neumayer, Ringseis, Wusatiuk
49. Interaktion mit Fans
Posts
Im Newsfeed aller gelikten User
Fotos
Meilensteine
Umfragen
Veranstaltungen
Persönliche Nachrichten an alle eingeladenen Gäste
ausgenommen Absagen
Nur zugesagten
Vielleicht teilnehmenden
Noch nicht geantwortet
Interaktionen wichtig, wegen EdgeRank!!!
Neumayer, Ringseis, Wusatiuk
53. Canvas Page Application
Beinhaltet deinen Namen, dein Profilbild, dein
Geschlecht, deine Netzwerke, deine Freundesliste, und
alle anderen Informationen die du öffentlich zugänglich
gemacht hast.
Neumayer, Ringseis, Wusatiuk
54. Canvas Page Application
Zugriff auf:
Allgemein Informationen,
E-Mail Adresse und
darf unter deinem Namen posten
Neumayer, Ringseis, Wusatiuk
55. Was passiert mit deinen Daten?
Sie werden verkauft – und das ganz offiziell
Watch the Video
Neumayer, Ringseis, Wusatiuk
61. Externes Monitoring
am Beispiel Google Analytics
Facebook Traffic wird als Referral Traffic angezeigt
Traffic über URL Shorteners (bit.ly) wird als Direct
Traffic angezeigt
Achtung – beim Reporting!!!
Neumayer, Ringseis, Wusatiuk
66. Facebook Ads - Werbemöglichkeiten
Marketplace Ads
Pages, Gruppen, Veranstaltungen, Orte und Extern
verfügbar
Abrechnung auf CPC oder CPM
Standard oder Sponsored Stories möglich
Premium Ads
Ab 10.000 € monatlichem Werbebudget
Zusätzliche Formate & Möglichkeiten
Neumayer, Ringseis, Wusatiuk
67. Facebook Ads - Werbemöglichkeiten
Standard Ads
Sponsored Stories
Page Like Story
Page Post Story
Page Post Like Story
App Used and Game Played Story
...
Neumayer, Ringseis, Wusatiuk
68. Facebook Ads - Targeting Optionen
Ort (Land, Stadt + Umkreis)
Alter
Geschlecht
Interessen (Likes)
Interessen nach Kategorien
(verlobt, maximal 6 Monate)
Geburtstag
Neumayer, Ringseis, Wusatiuk
69. Facebook Ads - Targeting Optionen
Wenn jemand eine(n) neue(n) Freund(in)
sucht...
Linz, Umkreis 80km
Zwischen 22 und 28
Gern kocht
Hochschule abgeschlossen hat
Neumayer, Ringseis, Wusatiuk
74. Facebook Ad Engine Secrets
nur rund und 5% der Anzeigen sind
„erfolgreich“
CTR teilweise über 2% möglich (mit
Automatisierung)
Lebensdauer einer Anzeige: 2-7 Tage
„Call to Action“, Fun, Mehrwert oder
... BIER
Neumayer, Ringseis, Wusatiuk
76. About
Diese Präsentation wurde von
Thomas Neumayer
Patrick Ringseis
Thomas Wusatiuk
im Rahmen des Studiums „Marketing und Electronic
Business“ in der Fachhochschule Steyr für die
Lehrveranstaltung Online Marketing erstellt.
Neumayer, Ringseis, Wusatiuk