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Afterwork Special Digital Publishing

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Afterwork Special Digital Publishing

  1. 1. Digital Publishing Afterwork Special, 25. November 2015 haeme.ulrich@weloveyou.ch
  2. 2. Vorgestern Gestern Heute one to many many to many many to one
  3. 3. Du kannst nur vermarkten, was knapp ist. Und das ist nicht Inhalt, der ist eh schon da. Knapp ist die Zeit, den richtigen Inhalt zu finden.
  4. 4. Trends Ausgabekanäle
  5. 5. 300 Std./Minute neue Videos
  6. 6. Neuer Kanal: Social Media Werbevideo: Facebook Instant Articles
  7. 7. Accelerated Mobile Pages (AMP) Project https://www.ampproject.org/
  8. 8. Neuer Kanal: Messengers
  9. 9. Neuer Kanal: Wearables
  10. 10. Wir müssen Daten mehrfach nutzen,
 alles andere ist zu teuer.
  11. 11. Continuous Publishing Article Collection Collection Garten News
  12. 12. Technologien
  13. 13. EPUB Reflowable PDF EPUB Fixed Layout Hybrid App (Adobe DPS) Richness Geräte E-Paper, Web App
  14. 14. Business Modelle
  15. 15. http://www.bonkersworld.net/
  16. 16. Technologie Business Tal des Todes
  17. 17. Kläre zum Start Kundennutzen Ressourcen zur Produktion Ertragsmodell Warum mache ich das, was ich mache? Sind Wissen und Können vorhanden? Was wird verkauft
 (Artikel und/oder Ausgaben)? Was ist der grosse Nutzen? Wird alles Inhouse gemacht?
 Was wird allenfalls eingekauft? Metered Paywall, Hard Paywall, Einzelverkauf, Abo/Flatrate Zielmarkt (Alter, Geschlecht) Sind genügend personelle Ressourcen vorhanden? Donation, Sponsoring, Anzeigen Was macht die Konkurrenz?
 Was mache ich besser? Sales Enablement Material
  18. 18. Einführung Adobe DPS
  19. 19. Idee Sprint Sprint Sprint Sprint Sprint
  20. 20. Id
  21. 21. Continuous Publishing Article Collection Collection Garten News
  22. 22. Collection Video Article Banner Browse Pages
  23. 23. Verschachtelte Collections
  24. 24. Inhalt produzieren Fixed Layout Responsive Layout truedit Slate (iPad) Article Packager
  25. 25. Demo
  26. 26. Wie schaffe ich das?
  27. 27. Jim Collins «Wer vor was»
  28. 28. Gestern Morgen Handwerk (Routine) Wissensarbeit (nicht standardisiert)
  29. 29. Merci haeme.ulrich@weloveyou.ch Download Folien: www.publishingblog.de

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