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Value Proposition Design - Deutsche Einführung
- 1. Willkommen beim Institute for Business Innovation. Einführung Value Proposition Design Daniel Bartel | @danbar87
- 2. Es geht nichtum die Idee. Es geht darum ein Problem zu lösen. Es geht darum einen Bedarf zu bedienen. © Institute for Business Innovation 2
- 3. Denkein Problemen … nichtin LösungenoderIdeen! © Institute for Business Innovation 3
- 4. http://startupdigest.com/paul-bennett/ © Institute for Business Innovation 4
- 5. http://startupdigest.com/paul-bennett/ © Institute for Business Innovation 5
- 6. Auf der Suche nach Bedürfnissen (Needs), Wünsche (Wishes) und & unterschwelligen Motivatoren (Insights) © Institute for Business Innovation 6
- 7. Das Wertversprechen Drei Grundannahmen: •Es handelt sich nichtum eine Idee oder ein Produkt •Es geht darum, ein Problem zu lösen •Es geht um die Befriedigung eines Bedürfnisses (Value Proposition) http://www.youtube.com/watch?v=I5oa5nb7u9g © Institute for Business Innovation 7
- 8. Problem/Solution-Fit http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html WertversprechenValue Proposition NutzerCustomer Segment © Institute for Business Innovation 8
- 9. Welche“Jobs” versuchtder Nutzerzuerledigen? (funktional, sozial, emotional etc… ) http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html © Institute for Business Innovation 9
- 10. Der Job einesMilchschakes Video © Institute for Business Innovation 10 https://www.youtube.com/watch?v=f84LymEs67Y
- 11. Welche“Schmerzen” habensiedabei? (Hindernisse, Kosten, Situationen, Risiken…) http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html © Institute for Business Innovation 11
- 12. (Funktional, sozial, emotional, Ersparnisse…) WelchenNutzenerhofftsichder KundeimErgebnis? http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html © Institute for Business Innovation 12
- 13. Kundenprofil http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html © Institute for Business Innovation 13
- 14. Auf welchenProduktenoderServices basiertdie Value Proposition? (in-/tangible, digital, virtuell, finanziell…) http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html © Institute for Business Innovation 14
- 15. Wielöstdas Produktdie Schmerzen? http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html (Ersparnisse, Risiko-Minimierung, Abhilfe…) © Institute for Business Innovation 15
- 16. Wieentstehtder Nutzen? http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html (Verbesserungen, hoheGeschwindigkeit, Einfachheit…) © Institute for Business Innovation 16
- 17. Was? Warum? Design(beinflussbar) Empathie(nichtbeeinflussbar) http://businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html “Was” designenwir“Warum”? © Institute for Business Innovation 17
- 18. HILTI © Institute for Business Innovation 18
- 19. Rein hypothetisch … Alle Aussagen über Kunde und Wert sind reine Annahmen! Abbildung nach Alexander Osterwalder © Institute for Business Innovation 19
- 20. Mit dem Kunden sprechen! „Getout oftheBuilding“ Abbildung nach Alexander Osterwalder © Institute for Business Innovation 20
- 21. Der Wahrheit auf der Spur Annahmen schrittweise überprüfen Abbildung nach Alexander Osterwalder © Institute for Business Innovation 21
- 22. Der Wahrheit auf der Spur (II) Validierung der Lösung Abbildung nach Alexander Osterwalder © Institute for Business Innovation 22
- 23. Das „Lösungspuzzle“ Welche Lösung ist aus Sicht des Kunden geeignet? Abbildung nach Alexander Osterwalder © Institute for Business Innovation 23
- 24. Ausblick: Integration in den Business Model Canvas © Institute for Business Innovation 24
- 25. Fragen? Fragen. DANIEL BARTEL mail: db@ifbi.eu web: ifbi.eu