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Was tun im Social Web?

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Was tun im Social Web?

  1. 1. Welche Tools passen zu welchen Zielen und welcher Zielgruppe? Was tun im Social Web?
  2. 2. Perspektiven Ziele Ziel- gruppen Tools
  3. 3. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Microblogging </li></ul><ul><li>Wikis </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Ratings & Reviews </li></ul><ul><li>Foren </li></ul><ul><li>Videos </li></ul><ul><li>... </li></ul>Focus on people – not tools!
  4. 4. Ziele <ul><li>Feedback bekommen </li></ul><ul><li>Wissen über Kunden bekommen </li></ul><ul><li>Produkte und Dienstleitungen verbessern </li></ul><ul><li>Support verbessern </li></ul><ul><li> Zuhören </li></ul><ul><li>Informationen bieten </li></ul><ul><li>Teil der Community werden </li></ul><ul><li>“ Social Capital” erlangen </li></ul><ul><li> Mitreden </li></ul><ul><li>Support leisten </li></ul><ul><li>“ Web self support” anregen </li></ul><ul><li>Service-Kosten reduzieren </li></ul><ul><li> Support </li></ul>
  5. 5. Allgemeine Zielgruppen Gast Medien & Prese Partner (B2B) Mit- arbeiter
  6. 6. Internationale Zielgruppen: USA Quelle: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html
  7. 7. Internationale Zielgruppen: Japan Quelle: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html
  8. 8. Internationale Zielgruppen: Frankreich Quelle: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html
  9. 9. Internationale Ansprache All Social Media is local! Quelle: http://przwonull.de/eintrag.php?id=126
  10. 10. Der User als Stakeholder <ul><li>Unterschiedliche Akteure im Web 2.0: </li></ul><ul><ul><li>Creators </li></ul></ul><ul><ul><li>Critics </li></ul></ul><ul><ul><li>Collectors </li></ul></ul><ul><ul><li>Joiner </li></ul></ul><ul><ul><li>Spectators </li></ul></ul><ul><ul><li>None of the above </li></ul></ul><ul><li> Die Verteilung unterscheidet sich in jedem Land! </li></ul>6% 20% 11% 22% 47% 14% 14% 19% 6% 16% 49% 44% 11% 14% 4% 17% 38% 53% USA EU D Jap Anteil aller Erwachsenen, Mehrfachnennung möglich Quelle: http://www.forrester.com/Groundswell 35% 32% 12% 30% 72% 19%
  11. 11. Welche Tools bei welchen Zielen und welcher Zielgruppe Blogs Foren Widgets Videos Wikis Ratings & Reviews Medien & Presse Partner (B2B) Mitarbeiter Gast Support Mitreden Zuhören
  12. 12. Danke. <ul><li>Get connected: </li></ul><ul><li>Olaf Nitz </li></ul><ul><li>Web: olafnitz.net / austriatourism.com </li></ul><ul><li>Blog: http://soso.onitz.de/ / http://blog.austriatourism.com </li></ul><ul><li>Email: mail (at) olafnitz.net / olaf.nitz (at) austria.info </li></ul><ul><li>Twitter: http://twitter.com/onitz </li></ul><ul><li>Skype: onitz1605 </li></ul><ul><li>XING: https://www.xing.com/profile/Olaf_Nitz </li></ul><ul><li>Facebook: http://www.facebook.com/people/Olaf_Nitz/555926638 </li></ul>

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