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PR im Social Web

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Vortrag beim Pressetext Seminar "Social Media Praxis V"

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PR im Social Web

  1. 1. PR imSocial WebDipl.Des. Olaf Nitz, BScDigital Media Consulting – OlafNitz.net OlafNitz.net
  2. 2. Entwicklung der MedienQuelle: http://www.baekdal.com/articles/Management/market-of-information/ OlafNitz.net
  3. 3. Status Quo:Social Media in UnternehmenQuelle: http://www.ffpr.de/fileadmin/user_upload/PDF-Dokumente/Studie_Social_Media_Governance_2010_-_Studienergebnisse.pdf OlafNitz.net
  4. 4. Modell der PR PR Traditionelle Neue Plattformen & Medien Influencer Stakeholder OlafNitz.net
  5. 5. Stakeholder im Social WebQuelle: Forrester / Grundswell OlafNitz.net
  6. 6. 1%-Regel der User-Beteiligung 1% Creators 9% Critics 90% Rezipienten OlafNitz.net
  7. 7. Rolle des Medien-Users Produktion Vertrieb Konsum OlafNitz.net
  8. 8. Vertrieb: Soziale Filter OlafNitz.net
  9. 9. RelvanzdurchPlanung OlafNitz.net
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  15. 15. IhrUnternehmenist einPublisher! OlafNitz.net
  16. 16. Redaktionsplan multi- medial integriert! OlafNitz.net
  17. 17. OlafNitz.net
  18. 18. Ziele Matrix OlafNitz.net
  19. 19. Blogger Relationsbei T-Mobile OlafNitz.net
  20. 20. OlafNitz.net
  21. 21. PR Erfolg mussman sichverdienen! OlafNitz.net
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  24. 24. Auf Kritik vorbereitet sein!• Quelle: http://karrierebibel.de/troll-dich-das-social-media-reaktions-flussdiagramm/ OlafNitz.net
  25. 25. OlafNitz.net
  26. 26. Case Study: TA / Schiezler OlafNitz.net
  27. 27. Warum? Krisenprävention! Social Web Social Web Massenmedien OlafNitz.net
  28. 28. Social MediaKrisenkommunikationsplanVor der Krise In der Krise• Multiplikatoren identifizieren • Auf Multiplikatoren proaktiv• Beziehungen zu zugehen Multiplikatoren aufbauen • Beobachten: Postings &• Darksite aufbauen Accounts• Sprachregelungen definieren • Bestehende Plattformen• Verantwortliche für Krisenfall nutzen: nicht verstummen definieren OlafNitz.net
  29. 29. Definition ROI im Social Webisk of Ignoring OlafNitz.net
  30. 30. Danke!Dipl. Des. Olaf Nitz, BScDigital Media Consultingoffice@OlafNitz.nethttp://OlafNitz.net xing.com/profile/Olaf_Nitz facebook.com/onitz twitter.com/onitz slideshare.net/onitz delicious.com/onitz OlafNitz.net

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