1. Web 2.0 ff. in der Unternehmenskommunikation Prof. Dr. Martin Michelson From: http://geekandpoke.typepad.com/
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12. Lässt sich Kommunikation und Wissen managen? “ Data and information may be managed, and information resources may be managed, but knowledge (what we know) can never be managed, except by the individual knower, and even then, only imperfectly.” [Wilson, T.D.: The nonsense of knowledge management, 2002] „ Traditionell approaches have tended to see information and knowledge as something existing independent of the user, which can be accessed, stored, classified and managed by reference to its objective characteristics.” [Tredinnick, L.: Web 2.0 and Business, 2006]. “ In the business world, it is a common dictum that ‘if you cannot document it, you cannot manage it. Documentation of knowledge is crucial to managing knowledge. …It becomes obvious that it is extremely important to manage those assets…” [Powell, T.: The Knowledge Matrix, 2007 ].
32. Struktur Markt- / Wettbewerbsbeobachtung Branchen / Märkte Unternehmen Profile Personen Interne Reports Veröffentlichte Reports Profile Interne Reports Veröffentlichte Reports Profile Interner Profile Externer Quellen