Weitere ähnliche Inhalte Ähnlich wie Google Analytics: Enhanced Ecommerce Tracking (17) Mehr von luna-park GmbH (17) Google Analytics: Enhanced Ecommerce Tracking5. Google Analytics Datenmodell
Plattform
Page (hostname, request_uri, page_title, …)
AppInfo (app_name, app_version)
ScreenInfo (screen)
PAGE EVENT
category
action
label
TRANS
id
revenue
tax
SOCIAL
network
action
contentid
SCREEN
Allgemeine
Daten
HIT TYPE
speziellere
Daten
6. Google Analytics Datenmodell neu
Plattform
Page (hostname, request_uri, page_title, …)
AppInfo (app_name, app_version)
ScreenInfo (screen)
ProductCollection
PAGE EVENT
category
action
label
TRANS
id
revenue
tax
SOCIAL
network
action
contentid
SCREEN
Allgemeine
Daten
HIT TYPE
speziellere
Daten
7. Neue Datentypen und Aktionen
• Produktansichten (einzeln oder Liste)
• Produktdetails
• Hinzufügen und Entfernen vom Warenkorb
• Checkout begonnen
• Kauf
• Rückvergütung
• Interne Promotion
9. Einblendung eines Produkts
ga('ec:addImpression', {
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel/T-Shirts', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'Black', // Product variant (string).
'list': 'Search Results', // Product list (string).
'position': 1, // Product position (number).
'dimension1': 'Member' // Custom dimension (string).
});
11. Detailansicht eines Produkts
// The impression from a Related Products section.
ga('ec:addImpression', {
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel/T-Shirts', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'Black', // Product variant (string).
'list': 'Related Products', // Product list (string).
'position': 1, // Product position (number).
});
// The product being viewed.
ga('ec:addProduct', {
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'Black', // Product variant (string).
'position': 1, // Product position (number).
});
ga('ec:setAction', 'detail'); // Detail action.
13. Product & Action
ga('ec:addProduct', {
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'Black', // Product variant (string).
'position': 1, // Product position (number).
'dimension1': 'Member' // Custom dimension (string).
});
ga('ec:setAction', 'checkout', // checkout action.
);
15. Kauf (Transaktion)
ga('ec:addProduct', {
'id': 'P12345', // Product ID (string).
'name': 'Android Warhol T-Shirt', // Product name (string).
'category': 'Apparel', // Product category (string).
'brand': 'Google', // Product brand (string).
'variant': 'black', // Product variant (string).
'price': '29.20', // Product price (currency).
'coupon': 'APPARELSALE', // Product coupon (string).
'quantity': 1 // Product quantity (number).
});
ga('ec:setAction', 'purchase', {
'id': 'T12345', // (Required) Transaction id (string).
'affiliation': 'Google Store', // Affiliation (string).
'revenue': '37.39', // Revenue (currency).
'tax': '2.85', // Tax (currency).
'shipping': '5.34', // Shipping (currency).
'coupon': 'SUMMER2013' // Transaction coupon (string).
});
21. Einsatz von Enhanced Ecommerce
• Sollte nicht mit dem klassischen Ecommerce Tracking
kombiniert werden – entweder-oder
• Funktioniert nur mit Universal Analytics
• Muss im Backend aktiviert werden
• Wird mit dem nächsten Pageview oder Event übertragen
• Kann mit dem Google Tag Manager genutzt werden