Online-Kommunikation beobachten – bewerten – steuern

Internet unter der Lupe Online-Kommunikation beobachten – bewerten – steuern Olaf Nitz Österreich Werbung Markus Pirchner future bytes

Olaf Nitz ,[object Object],[object Object],[object Object]

Markus Pirchner ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eingrenzung ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Lexicon http://www.facebook.com/lexicon

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Aggregieren – publizieren ,[object Object],[object Object],[object Object],[object Object],[object Object]

twitter ,[object Object],[object Object],[object Object],[object Object]

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twittersphere ,[object Object],[object Object]

Kommerzielle Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suchmaschinen-Optimierung & PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nutzung von Google zur Recherche von Journalisten 95% Quelle: http://www.journalistenausbildung.at/pdf/So_arbeiten_Oesterreichs_Journalisten.pdf

Klickrate & Position #1 #2 #3 #4 #5 #6 #7 #8 #9

Was ist zu tun? On-Site Optimierung Off-Site Optimierung

On-Site-Optimierung Tipps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off-Site Optimierung ,[object Object]

Danke! http://futurebytes.at http://olafnitz.net

Weiterführende Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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