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Tag 1 / 08.06.                                                              Tag 2 / 09.06.
                            Community                               Marketing 2.0                       Community                              Marketing 2.0
         09:20:00           Begrüssung
KN       09:30:00           Keynote: Gamification - Das Spielprinzip im Marketing                       Keynote: Community Management als strategischer Prozess
                  Mod
         09:30:00 Speaker
         09:50:00 Speaker
         10:10:00 Disk
KAFFEE   10:30:00
                                                                                                                                               Diskussion: Erfolgsfaktoren von viralen
P1       11:00:00           Gamifying Community Design             Gamified Promotion                   Management von Moderationsteams        Kampagenen
                  Mod
         11:00:00 Speaker
         11:20:00 Speaker
         11:40:00 Disk
Pause    11:50:00
P2       11:55:00           Erfolgsfaktoren für Reward Konzepte    Games als Marketing-Infrastruktur    Community Driven Development           B2B Marketing goes social.
                  Mod
         11:55:00 Speaker
         12:15:00 Speaker
         12:35:00 Disk
LUNCH    12:45:00
                            Trolls & Stalker - Umgang mit dem                                           Diskussion: Ausbildung zum
P3       14:00:00           Community-Manager-Nightmares           Branded Fun-Entertainment            Community Manager                      Brand Reputation Management
                  Mod
         14:00:00 Speaker
         14:20:00 Speaker
         14:40:00 Disk
Pause    14:50:00
                            Eskalations-Prozesse & Präventions-
P4       14:55:00           Konzepte                               Facebook Marketing - richtig gemacht. Virtual Good Economy                  Customer Innovation Practices
                  Mod
         14:55:00 Speaker
         15:15:00 Speaker
         15:35:00 Disk
KAFFEE   15:45:00
P5       16:15:00           Rolle des Gamemaster                   Diskussion: Monitoring-Tools         Keynote: Social Gamification als Teil der DNA der Marketing Organisation
                  Mod
         16:15:00 Speaker
         16:35:00 Speaker
         16:55:00 Disk
Pause    17:05:00
P6       17:10:00           Diskussion: Moderations-Tools          Kundenservice 2.0
                  Mod
         17:10:00 Speaker
17:30:00 Speaker
          17:50:00 Disk
Abschluss 18:00:00

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Community & Marketing 2.0 SUMMIT - First draft

  • 1. Tag 1 / 08.06. Tag 2 / 09.06. Community Marketing 2.0 Community Marketing 2.0 09:20:00 Begrüssung KN 09:30:00 Keynote: Gamification - Das Spielprinzip im Marketing Keynote: Community Management als strategischer Prozess Mod 09:30:00 Speaker 09:50:00 Speaker 10:10:00 Disk KAFFEE 10:30:00 Diskussion: Erfolgsfaktoren von viralen P1 11:00:00 Gamifying Community Design Gamified Promotion Management von Moderationsteams Kampagenen Mod 11:00:00 Speaker 11:20:00 Speaker 11:40:00 Disk Pause 11:50:00 P2 11:55:00 Erfolgsfaktoren für Reward Konzepte Games als Marketing-Infrastruktur Community Driven Development B2B Marketing goes social. Mod 11:55:00 Speaker 12:15:00 Speaker 12:35:00 Disk LUNCH 12:45:00 Trolls & Stalker - Umgang mit dem Diskussion: Ausbildung zum P3 14:00:00 Community-Manager-Nightmares Branded Fun-Entertainment Community Manager Brand Reputation Management Mod 14:00:00 Speaker 14:20:00 Speaker 14:40:00 Disk Pause 14:50:00 Eskalations-Prozesse & Präventions- P4 14:55:00 Konzepte Facebook Marketing - richtig gemacht. Virtual Good Economy Customer Innovation Practices Mod 14:55:00 Speaker 15:15:00 Speaker 15:35:00 Disk KAFFEE 15:45:00 P5 16:15:00 Rolle des Gamemaster Diskussion: Monitoring-Tools Keynote: Social Gamification als Teil der DNA der Marketing Organisation Mod 16:15:00 Speaker 16:35:00 Speaker 16:55:00 Disk Pause 17:05:00 P6 17:10:00 Diskussion: Moderations-Tools Kundenservice 2.0 Mod 17:10:00 Speaker
  • 2. 17:30:00 Speaker 17:50:00 Disk Abschluss 18:00:00