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Kathrin Koehler Social Media Unternehmerinnentag Hannover

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Präsenz in den Sozialen Netzwerken - ein Plus für Unternehmerinnen. Vortrag am 6.12. beim 7. Unternehmerinnentag der hannoverimpuls GmbH in Hannover.

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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Kathrin Koehler Social Media Unternehmerinnentag Hannover

  1. 1. Präsenz in den Sozialen Netzwerken – ein Plus für Unternehmerinnen @berlin_zentrale Hannover, 6. Dezember 2014
  2. 2. Und Sie?
  3. 3. Step 1: Positionieren Sie sich & Ihr Unternehmen
  4. 4. Step 1: Positionieren Sie sich & Ihr Unternehmen
  5. 5. Step 1: Positionieren Sie sich & Ihr Unternehmen
  6. 6. NUTZER IN MIO. _____________________________________________________________________________ Weltweit, registriert vs. aktiv: 1.400 900 1.000 13 225 1.010 728 tgl. 250 aktive p.m. 0,800 Premium 540 aktive 507 mobil ______________________________________________________________________________ Deutschland: 27* 2,5 – 7 37 5,5 2,2 9,0 1 Mio aktiv (WNK) 0,800 Premium ______________________________________________________________________________ Zielgruppen / Funktionen *mind. einmal im Monat Quellen: statista.de, socialmediastatistik.de, Peersearch (Twitter), Stand: Oktober 2014
  7. 7. U NUTZER IN MIO. _____________________________________________________________________________ FEEDBACK TRAFFIC INHALTE INHALTE
  8. 8. U NUTZER IN MIO. _____________________________________________________________________________ FEEDBACK TRAFFIC INHALTE INHALTE
  9. 9. Nutzen: Nahbar sein. Kunden gewinnen
  10. 10. Und bitte: NICHT FAKEN!
  11. 11. Step 2: Konstant sein Nutzen: Vertrauen aufbauen
  12. 12. Step 2: Antworten! Vertrauen & Kundenbindung
  13. 13. Stellen Sie sich der Kritik
  14. 14. Lob! Machen Sie was draus
  15. 15. Antworten und was draus machen: Kritik sichtbar annehmen
  16. 16. Dialogorientierte Kundenbindung via Kundeneinbindung
  17. 17. Die Gefahren-Skala
  18. 18. Ihre Community wird für Sie da sein – wenn Sie eine haben Mit freundlicher Erlaubnis von: Daniel Graf und Barbara Schwede
  19. 19. Die gewollte Krise
  20. 20. ...und die Reaktionen
  21. 21. Nicht reagiert
  22. 22. Step 3: Zahlen Sie auf Ihr Thema ein. Präsenz in den Kanälen Dritter
  23. 23. Step 3: Zahlen Sie auf Ihr Thema ein. Präsenz in den Kanälen Dritter Nutzen: Reichweite erhöhen
  24. 24. Step 4: Positionieren Sich sich als Arbeitgeber
  25. 25. „Employer Branding“
  26. 26. Nutzen: MitarbeiterInnen, die so ticken wie Sie
  27. 27. Step 5: Kreieren Sie Werte...
  28. 28. InfluencerInnen einbinden
  29. 29. ...machen Sie sich teilbar
  30. 30. SOCIAL MEDIA Steps & NUTZEN 1) Positionieren Sie sich: NAHBAR SEIN. KUNDEN GEWINNEN & BINDEN 2) Seien Sie konstant. Antworten Sie! VERTRAUEN AUFBAUEN & HANDLUNGSFÄHIG IN DER KRISE
  31. 31. SOCIAL MEDIA Steps & NUTZEN 3) Zahlen Sie auf Ihr Thema ein REICHWEITE STEIGERN 4) Zeigen Sie sich als Arbeitgeber PASSENDE MITARBEITER-INNEN FINDEN 5) Kreieren Sie Werte, machen Sie sich teilbar SICHTBAR SEIN, SICHTBARER WERDEN
  32. 32. Ausschalten nicht vergessen!
  33. 33. VERNETZEN WIR UNS! PRÄSENT XING, LINKED IN FACEBOOK / G+ KATHRIN KOEHLER – „PERSÖNLICH“ KATHRIN KOEHLER FANPAGE: LCHF - PROJEKT TWITTER @berlin_zentrale INSTAGRAM berlin_zentrale, lchfcoach PINTEREST berlin_zentrale DIREKT mail@kathrinkoehler.com HOMEPAGE / BLOG www.kathrinkoehler.com www.die-letzen-zehn.de
  34. 34. Präsenz in den Sozialen Netzwerken – ein Plus für Unternehmerinnen Herzlichen Dank! Hannover, 6. Dezember 2014

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