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Profilbildung im Netz für Einsteiger (TEIL II)

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Kixka Nebraska zeigt in ihrem Vortrag zur Social Media Week 2012 in der Reihe "Welcome to Social Media" wie Profile aufgebaut und miteinander verknüpft werden können.

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Profilbildung im Netz für Einsteiger (TEIL II)

  1. 1. Profilbildung im Netz Welcome to Social Media! DIE PROFILAGENTIN Kixka NebraskaSocial Media Week Hamburg, 14. Februar 2012
  2. 2. Twitter Das Profilbild Für die Suchmaschinen: Richtig benennen!
  3. 3. Twitter Das Profilbild Für die Suchmaschinen: Richtig benennen!
  4. 4. Twitterum unverwechselbar zu werden, fehlen nach den160 Zeichen der Twitterbiografie nocha) ein paar aussagekräftige Tweets undb) ein Twitter-Hintergrundbild
  5. 5. TwitterMit dem individuellen Twitter-Hintergrund kannder eigene Themen-Fokus dargestellt werden!
  6. 6. TwitterAus der analysierten Twitter-Bio werdenautomatisch Folllow-Vorschläge generiert.
  7. 7. TwitterListorious - Hilft, thematischpassende Listen und damit potentiellfolgenswerte Accounts zu finden
  8. 8. TwitterThemen- und Personensuchen können gespeichert werden.1. Themenfindung2. Folgenswerte Accounts
  9. 9. Die Twitter SucheDer Tipp für die thematischeRecherche!
  10. 10. Facebook >
  11. 11. Anna ist nicht beiFacebookFacebook Nutzerzahlen in DeutschlandQuelle: AllFacebook.de
  12. 12. Annaist nicht beiFacebook Eindrucksvoll, aber - Kein Username: facebook.com/pages/Not-Exactly-Rocket-Science/209972267204 professioneller ist: facebook.com/NotExactlyRocketScience ( was wg. Zeichenbeschränkung zu lang ist...) Das Outing als „Seiteninhaber“ fehlt (links unten)
  13. 13. Annaist nicht beiFacebook Lesbare Facebook-URL einrichten: facebook.com/username a) für das persönliche Profil und b) für die Facebook-Seite
  14. 14. Annaist nicht beiFacebook
  15. 15. Annaist nicht beiFacebook Achtung, Redundanz! Statt Dopplungen z.B. Twitter Account angeben
  16. 16. Annaist nicht beiFacebook Twitter.com/astrodicticum
  17. 17. Annaist nicht beiFacebook Facebook Abonnierbarkeit aktivieren: Facebook.com/about/subscribe
  18. 18. Anna ist nicht beiFacebook Abonnierbare Profile - als Alternative zur eigenen, aufwändigeren FB-Seite
  19. 19. Annaist nicht beiFacebook Facebook + Journalists
  20. 20. Annaist nicht beiFacebook Abonnierbare Profile vs. FB-Seite
  21. 21. Google+ >
  22. 22. Google+Google+ Theoretisch das beste aus beiden Welten:Folgen wie bei Twitter, Kommentare & Austausch wie bei Facebook P R O B L E M : Wer aus Ihrer Zielgruppe ist dort aktiv?
  23. 23. Google+ Fotos hinzufügen!
  24. 24. Google+ Fotos hinzufügen!
  25. 25. Anna bei Google+Google+ Linkverkürzer: gplus.to/
  26. 26. Anna LogieWissenschaftsjournalistinBerlinTelefon ++49 (0)30 / 23 45 67 89Mobil ++49 (0) 177 / 23 45 67 89AnnaLogie@online.dewww.de.linkedin.com/in/annalogieBlog: www.aRocketScience.tumblr.comGoogle+: gplus.to/AnnaLogie So ist es optisch nicht optimal! Doch keine Sorge, das sieht nur temporär so aus...
  27. 27. Annaveröffentlicht einen Blogpost... und verbreitet ihn im Netz:
  28. 28. Der Blog-Postund seine digitale Verbreitung
  29. 29. Annakann sich als Expertinpositionieren
  30. 30. Annahält VorträgeSLIDESHARE
  31. 31. Annahält VorträgeSLIDESHARE 2360 4175 4700 Stand: 12.2.12 Warum sich das lohnen kann ... Warum sich das lohnen kann...
  32. 32. Annahält VorträgeSLIDESHARE & Linkedin
  33. 33. Annahält VorträgeSLIDESHARE & Linkedin
  34. 34. Annahält VorträgeSLIDESHARE & Linkedin
  35. 35. Anna beiLinkedin Für die eigenen Websites „Sonstiges“ auswählen - erheblich bessere Namensgebung möglich!
  36. 36. Anna beiLinkedin
  37. 37. Fach-Netzwerke >
  38. 38. Annain Fachforen, z.B.Raumfahrer.net
  39. 39. Annain Fachforen, z.B.Raumfahrer.net
  40. 40. Researchgate.net
  41. 41. Social Bookmarking Delicious.com Diigo.com BibSonomy.orgz.B. für Blogpostsammlung kommentierte „Linkstipps der Woche“ siehe Ulrike Langer / MedialDigital www.Delicious.com/ProfilAgentin.com
  42. 42. Anna LogieWissenschaftsjournalistinBerlinTelefon ++49 (0)30 / 23 45 67 89Mobil ++49 (0) 177 / 23 45 67 89AnnaLogie@RocketScience.dewww.RocketScience.deabout.me/AnnaLogieDie Signaturkann auch ergänzt werden um Vortragstermine, Buchtitel etc.
  43. 43. Profilaggregatoren: about.me oder Flavors.me
  44. 44. Mit herzlichem Dank für diefreundliche Genehmigung zurNutzung des Films „Annas Traum“Rocket Science für Anfängerund des Charakters Anna an dieRechteinhaber 2470media.com Grafikdesign: Hardy Seiler www.hardyseiler.de

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