[DE] "Enterprise Information Management" | Dr. Ulrich Kampffmeyer | EIMDays | München | 2013

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© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-20 / Quelle: PROJECT CONSULT 1
Enterprise Information Management
Ulrich Kampffmeyer
Munich, March 13th, 2013
OPENTEXT EIMDays 2013

Enterprise Information Management OpenText EIMDays 2013Dr. Ulrich Kampffmeyer 2
Agenda
| INTRODUCTION
|| EIM: DIFFERENT POINTS OF VIEW
||| CONSEQUENCES AND SOLUTIONS FOR USERS
|||| EIM IS INEVITABLE, BUT …

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© Copyright PROJECT CONSULT GmbH 2002 / Autorenrecht Dr- Ulrich Kampffmeyer 2001-2002

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Elektronische Archivierung und elektronisches Records Management VSA Jahresversammlung 2012Dr. Ulrich Kampffmeyer
INTRODUCTION
|Introduction|Why a new acronym?|
|Introduction|From ECM to EIM||
|Introduction|The Pyramid of Knowledge|||

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WHY?
„The industry did everything they could do
to confuse users and make them not buy!“
Ulrich Kampffmeyer
|Introduction|Whyanewacronym?|

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WHY?
„The industry did everything they could do
to confuse users and make them not buy!“
Ulrich Kampffmeyer 1998
WorkflowECM
Enterprise 2.0
Enterprise Information Managem
Web 2.
Case Managemen
Information Management
Enterprise Collaboration
Digital Asset Management
ERM
EDiscovery
ERM
ERDMS
Document Management
Content Management
BPM
Enterprise 2.0 DM
Electronic Records Manage
Enterprise Content Manageme
Email Management
Electronic Archiving
Web Content Management
Media Asset ManagementRecords Managemen
WCM
IRMSSocial Business
Groupware
Collaboration
EDM
Digital Preservation
DMS
DM
EIM
EIM
Social Business
ECMEIM

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|Introduction|From ECM to EIM||

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|Introduction|FromECMtoEIM||
Enterprise Content Management
2000 – 201?
“Enterprise Content Management is the
Strategies, Methods and Tools used to Capture,
Manage, Store, Preserve, and Deliver Content and
Documents related to Organizational Processes.”
John Mancini, President
AIIM Association for Information and
Image Management International, 2008
ECM

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Unstructured
Content
Unstructured
Content
DataDataBusiness
Processes
Business
Processes
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
AIIM International, 2003
ECM Claim 2003

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ECM Claim 2003
A SELF-FULFILLING PROPHECY:
The combination of structured and
unstructured content =
information management

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Unstructured
Content
Unstructured
Content
DataDataBusiness
Processes
Business
Processes
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
AIIM International, 2003
Enterprise Information Management

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“ECM is moving towards information
management and will end up as integral
part of general ITC information
technology & communication solutions.
ECM has no future as a separate
category. It will disappear into Enterprise
Information Management.”
Ulrich Kampffmeyer 2008

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|Introduction|The Pyramid of Knowledge |||

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The Pyramid of Knowledge
|Introduction|ThePyramidofKnowledge|||
Characters
Data
Information
Knowledge
Digits
Wisdom

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Characters
Data
Information
Knowledge
Syntax
Example
Context
Relations
Market behavior
foreign exchange
Exchange rate
1 € = 1,25 $
1,25
„1“, „2“, „5“ and „,“

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Characters
Data
Knowledge
Information

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There is no sense in naming
solutions or industries by the type
of information they intend to
manage.
Todays solutions must be able to
manage every type of information.

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||EIM:
DIFFERENT POINTS OF VIEW
||Point of view|Analysts|
||Point of view|OpenText||
||Point of view|SAP|||
||Point of view|A leap too short?||||
||Point of view|PROJECT CONSULT|||||

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||Pointofview|Analysts|
“EIM Enterprise Information
Management is the combination and
integration of ECM Enterprise Content
Management with BPM Business Process
Management and BI Business
Intelligence.”
Gartner Conference 2007

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||Pointofview|Analysts|
“EIM is an integrative discipline for
structuring, describing and governing
information assets, regardless of
organizational and technological
boundaries, enabling business insight.”
Gartner Glossary 2011

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||Pointofview|OpenText||
EIM BUILDING BLOCKS:
ECM
BPM
CEM
Information Exchange
Discovery OpenText Whitepaper 2012

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||Pointofview|OpenText||
Focus:
… still unstructured
information … ?

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||Pointofview|SAP|||
EIM COMMON USECASES:
• Operational EIM
Managing on-boarding, use and off-
boarding of all types of information within
and outside the enterprise
• Analytical EIM
Using Business Intelligence and BigData
analytics to leverage information
• Information Governance
Active control of information

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||Pointofview|SAP|||
Focus:
… still structured
data …
with documents as
appendices ?

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||Pointofview|Aleaptooshort?||||
A LEAP TOO SHORT?

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A LEAP TOO SHORT?
ECM always had managed
structured data:
COLD, reports a.s.o.

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A LEAP TOO SHORT?
BigData consists of
structured datasets, but is
heterogenous, has too
many formats and is too
volatile – so it is in fact
unstructured information

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||Pointofview|Aleaptooshort?|||| A slight return:
Todays solutions must be
able to manage every
type of information.

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||PointoPointofview|PROJECTCONSULT|||||
EIM DEFINITION:
“EIM Enterprise Information
Management stands for the
comprehensive management of all
information in an enterprise,
regardless of location, user, author,
generating system, application,
format, media, device and time.”
Ulrich Kampffmeyer, EIM Update 2008

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||PointoPointofview|PROJECTCONSULT|||||
EIM COMPONENTS:
“EIM combines functional aspects of
Enterprise Content Management,
Business Process Management,
Enterprise Search, Knowledge
Management, Business Intelligence,
Information Governance, Data
Warehousing, Web 2.0 and
Information Lifecycle Management.”

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|||CONSEQUENCES AND
SOLUTIONS FOR USERS
|||Solutions|Processes|
|||Solutions|Automation||
|||Solutions|Analysis|||
|||Solutions|Migration||||
|||Solutions|Collaboration|||||
|||Solutions|Governance||||||
|||Solutions|Security|||||||
|||Solutions|Cloud||||||||
|||Solutions|Archives|||||||||

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|||Solutions|
EIM… provides solutions for
major business challenges!
Some examples.

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EIMProcesses:
“Process management is the
backbone of EIM providing control
and efficiency for the use of
information in the enterprise.
Information only has a value of its
own when its used in processes.”

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EIMProcesses:
Process improvement is the buried
treasure of every enterprise!
BPM within the scope of EIM has a
great potential for cost saving,
customer relationship improvement,
and faster reaction to change.

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EIMAutomation:
“Manual processes are the
bottleneck of information
management systems.”

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EIMAutomation:
“Digital mailroom, workflow,
recognition, classification,
semantics, artificial intelligence,
business analytics ... they are all
essential components of business
process automation.”

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EIMAutomation:
Automation is the key concept for
better information quality and user
acceptance.
Current challenges like Bigdata,
faster reaction to change, selective
dissemination and access to
information need automation.

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|||SolSolutions|Autysis|||
EIMAnalysis:
“Tools for analysis of Information
are obligatory for EIM. Good
analysis and consolidation of
information, both structured and
unstructured, will decide the future
of the business.”

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EIMAnalysis:
New tools for the analysis of search
results in enterprise search, business
intelligence, bigdata, a.s.o. will
enhance existing analysis and
management strategies within EIM.
|||SolSolutions|Autysis|||

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|||Solutions|Migration|||
EIMMigration:
“There are no longer green pastures
in computer centers.”

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EIMMigration:
The main concept of EIM is
integration instead of migration.
Migration should be reduced to the
exchange of hardware and operating
systems – but no longer for solutions.
EIM delivers an umbrella for the
management of information in
heterogenous environments.
|||Solutions|Migration|||

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EIMCollaboration:
“With Web 2.0 collaboration was
enriched with new tools, enabling
organizations to move forward to
knowledge management.”
Ulrich Kampffmeyer, 2004

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EIMCollaboration:
Collaboration is the new quality of
information management,
independent of time, location,
format, use case. Case management
and adhoc workflow enhance the
capabilities of working together.
Collaboration is mainly not about
tools but about a new set of mind.

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EIMGovernance:
“With apps, byod, mobile, saas,
cloud, ubiquitous computing,
analytics the demand for more
active control returns – this is the
hour of Information Governance for
GRC Governance, Risk Management
and Compliance.”
Ulrich Kampffmeyer, Records Management Roadshow, 2009

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EIMGovernance:
Information Governance is a key
element of EIM. It is not a passive
control but an active enablement for
business. With more information in
distributed and mobile solutions, the
risk of loss and theft, and the growing
need for better information quality,
governance gets higher awareness.

46
EIMSecurity:
“Managing Information
professionally is protecting
information, securing the availibility,
and improving the quality .”
Ulrich Kampffmeyer, Document Related Technologies, 2003

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EIMSecurity:
Security in EIM has many facets.
Access security to information, saving
information for secure availibility,
protecting information against
misuse and loss, using signatures for
authenticity and integrity. EIM
provides security technologies for all
information of the enterprise.

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|||Solutions|Cloud||||||||
EIMCloud:
“The Cloud changes everything, for
ever.”
Oscar Berg, 2009

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EIMCloud:
EIM provides secure management in
the cloud and on-premise –
and for hybrid solutions.
EIM is more than shared drives,
synchronisation and social media.
EIM provides the foundation for the
paperless office.

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EIMArchives:
“Do not forget the basics. Electronic
archiving is here to save the digital
memory of your company.”
Ulrich Kampffmeyer, DoQ 2/19, 1999

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EIMArchives:
Managed repositories will always
remain a core element of EIM.
Providing safe storage, access
protection, direct access and
navigation in large information
collections is necessary for all
applications for overarching use of
information where ever it exists in
the enterprise.

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||||EIM IS
INEVITABLE,
BUT …
||||But …|Outlook|
||||But …|My small concerns||
||||But …|Oscar Berg|||
||||But …|Shoshana Zuboff||||
||||But …|Frank Schirrmacher|||||

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||||But…|Outlook|
EIM… is a necessity, because information
requires to be managed to:
• stay safe
• be of value
• remain always available
• access knowledge
• maintain compliance
• improve processes
• stay proactive with change
• and a 1000 other good reasons

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||||But…|Mysmallconcerns||
EIM… is inevitable, but …
• We are completely dependent on the
availibility and correctness of digital
information
• Information is (mis)used to control
• Information is the most important
economic asset besides natural
ressources and ahead of labour
• Information about information is
growing faster then ever –
the shadow is rising

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||||But…|OscarBerg|||
Oscar Berg

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“Library services such as version control
and checkout/checkin are happening
behind the scenes. “
“Cloud-based storage and automatic
synchronization services enables
seamless working across any device.”
“ Nothing is deleted. Ever.“
Oscar Berg, 2011

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“In the future, content management will
become like air, invisible to users.
The content will be automatically managed.
We won't have to spend any thoughts on
how to manage our content.
We won't have to care about different
formats or types of content, where the
content is stored, or what version of it that is
the correct one.
Instead we will be able to concentrate
entirely on how to communicate effectively.”
Oscar Berg, 2011

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||||But…|ShoshanaZuboff||||
Shoshana Zuboff

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||||But…|ShoshanaZuboff||||
“Zuboff’s Laws
1. Everything, that can be digitized and
transformed in to information, will be
digitized and transformed into
information.
2. Everything, that can automized, will be
automized.
3. Each technology, which can be colonized
for surveillance and control, will be
colonized for surveillance and control.“
Shoshana Zuboff

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||||But…|FrankSchirrmacher|||||
Frank Schirrmacher

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||||But…|FrankSchirrmacher|||||
Payback
„Who feeds on whom in the digital
society?
It is a darwinistic race between man
and computer.“
Frank Schirrmacher, 2010

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||||But…|Outlook|
„The explosion of information will
change our memory, our mindfullness
and our cognitive abilities, will change
our brain physically, comparable only to
the muscle and body transformation in
the age of the industrial revolution.
No man can withdraw from this change.
But these are only preparations for a
much larger change.“
Frank Schirrmacher, 2010

PROJECT CONSULT
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
Isestrasse 63
20149 Hamburg | Germany
63
Thank You!
Ulrich Kampffmeyer
Email: Kff@PROJECT-CONSULT.com
Presentation and,more Information:
Download www.PROJECT-CONSULT.de/files/EIM_Keynote_Kff_S_20130313.pptx
The presentation is made available for private, non-profit and non-commercial use only
Authorship rights: Dr. Ulrich Kampffmeyer
Copyrights: OpenText Deutschland GmbH, PROJECT CONSULT Unternehmensberatung GmbH

Quellen- und Bildnachweis
Quellennachweis:
Hintergrundfolien: eigene Bilder von der dOCUMENTA [13] in Kassel
I : Julie Mehretu „Mogamma“
II : Sopheap Pich „Rattanakiri Field Reliefs“
III : Thomas Bayrle „Carmageddon“
IV : Hubertus Gojowszyk „Tür zur Bibliothek“
Fotos (F), Tabellen (T), Grafiken (G), Zitate (Z):
F 005 Ulrich Kampffmeyer, PROJECT CONSULT 2007
FZ 008 John Mancini, AIIM, 2009; Zitat AIIM Definition von ECM 2008
G 009 AIIM international, 2003
G 011 PROJECT CONSULT 2008 unter Verwendung von G 009
G 014 Pyramide des Wissens; adaptiert von PROJECT CONSULT nach E. Probst
G 014 Pyramide des Wissens; adaptiert von PROJECT CONSULT nach E. Probst
G 014 Pyramide des Wissens mit Zuordnung von PROJECT CONSULT
GZ 019 Gartner, Logo, Gartner Group®; Zitat aus Tagungsfolien 2007
GZ 020 Gartner, Logo, Gartner Group®; Zitat aus Glossary 2011
G 021 Screenshots Whitepaper OpenText, 2012; freie Adaption Text
G 021 Logo OpenText®, Downloadbereich von OpenText.com
G 022 Screenshot EIM Buch 2013; freie Adaption Text aus „Kapitel Definition“
G 023 Logo SAP®, Downloadbereich von SAP.de
G 029 Logo PROJECT CONSULT®
G 030 Logo PROJECT CONSULT®
Z 048 Oscar Berg, Zitat Blog 2011
F 055 Oscar Berg; Oscar Berg 2010
Z 056 Oscar Berg, Zitat Blog 2009
Z 057 Oscar Berg; Zitat Blog 2011
F 058 Shoshana Zuboff; Amazon;
Z 059 Shoshana Zuboff „Zuboff‘S Laws“, eigene Rückübersetzung (dt. Zitat)
F 060 Frank Schirrmacher, FAZ® 2010
Z 061 Frank Schirrmacher, Payback; eigene Übersetzung
Z 062 Frank Schirrmacher, Payback; eigene Übersetzung
Alle übrigen Texte sowie ausgewiesene Quellen und Zitate:
Dr. Ulrich Kampffmeyer, PROJECT CONSULT

[DE] "Enterprise Information Management" | Dr. Ulrich Kampffmeyer | EIMDays | München | 2013

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