Know	
  your	
  Enemy	
  
How	
  to	
  successfully	
  prevent	
  Enterprise	
  Social	
  
Networking	
  
Alexander	
  Klu...
#soccnx	
  #kyESNe	
  @alecmcint	
  
Alexander Kluge (@alecmcint)
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
Know your Enemy
Please tweet your tips!
#kyESNe
#soccnx
@alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
When in Rome, do as the Romans do. So let´s assimilate.
#soccnx #kyESNe @alecmcint
Project Setup
Let IT run the project
#soccnx #kyESNe @alecmcint
Let the E2.0 Enthusiast run the project
https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spok...
Special Tip for large Enterprises: Build two competing teams!
tecmidwest.blogspot.com
#soccnx #kyESNe @alecmcint
Kick off immediatly. Who needs a pilot project anyway?
http://wallstreetinsanity.com
#soccnx #kyESNe @alecmcint
Declare „Social“ has nothing to do with the existing Intranet and its structure!
#soccnx #kyESNe @alecmcint
Set up a detailed 10 year plan for Social Business!
#soccnx #kyESNe @alecmcint
Technology
Claim „Any Device, Any Place“ right from the Start!
Tierto.com
#soccnx #kyESNe @alecmcint
Rebuild your social network according to legal department. Build as many popup windows as possible
#soccnx #kyESNe @alecmc...
Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash.
#soccnx #kyESNe @alecmcint
Define maximum number of featues and tools in your ESN. Your users need options!
#soccnx #kyESNe @alecmcint
Focus on Social Analytics! Build a huge analytics platform!
#soccnx #kyESNe @alecmcint
Integrate critical business processes – and end up with the canteen menu
#soccnx #kyESNe @alecmcint
Communication
„Facebook and Youtube for our Company“! Management will love that claim!
#soccnx #kyESNe @alecmcint
Don´t care about corporate culture.
#soccnx #kyESNe @alecmcint
Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO
#soccnx #kyESNe @alecmcint
Announce massive cost savings by introducing your ESN.
This is the right signal for your employess.
#soccnx #kyESNe @alecm...
Digitalize the employee magazin. Stop the paper version. Write about it in the magazin.
Wait till former CEO calls.
#soccn...
Spam the new ESN platform with cat content. Management will love it!
#soccnx #kyESNe @alecmcint
Implementation and Rollout
Repeat after me: Don´t ever ever involve middle management!
Pro Tip: Start Bottom Up only!
#soccnx #kyESNe @alecmcint
Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough.
#soccnx #kyESNe @...
Training? Noone ever was trained to use Facebook!
#soccnx #kyESNe @alecmcint
Older employees need new skills! Send in the geeks to teach new technology!
#soccnx #kyESNe @alecmcint
Let departments and Business Units pay per user. Or per Usage. Or both.
iStock Photo
#soccnx #kyESNe @alecmcint
Strike back!
Now it´s your time: The Empire Strikes Back!
#soccnx #kyESNe @alecmcint
Ask for the ROI
#soccnx #kyESNe @alecmcint
Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network!
#soccnx #kyESNe @alecmcint
Feed the sceptical managers. With VIPs ignoring social, why build an ESN?
#soccnx #kyESNe @alecmcint
Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers.
#soccnx #kyESNe @alecmcint
Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA.
#soccnx #kyESNe @alecmcint
If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design.
#soccnx #kyESNe @a...
Build the Social Dessert: Do not support CxO. Leave Top Management alone.
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
And while we are here in Stockholm:
The Vasa. An excellent example of failed communication and ...
Q&A
Alexander Kluge
@alecmcint
#soccnx #kyESNe @alecmcint
Know Your Enemy - how to kill an Enterprise Social Networking initiative
Know Your Enemy - how to kill an Enterprise Social Networking initiative
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Know Your Enemy - how to kill an Enterprise Social Networking initiative

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Slides from my talk at SocialConnections VII in Stockholm about the best way to stop any Enterprise Social Networking initiative and keep people from partizipating on a companies social intranet.

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Know Your Enemy - how to kill an Enterprise Social Networking initiative

  1. 1. Know  your  Enemy   How  to  successfully  prevent  Enterprise  Social   Networking   Alexander  Kluge   @alecmcint   #soccnx   #kyESNe    
  2. 2. #soccnx  #kyESNe  @alecmcint  
  3. 3. Alexander Kluge (@alecmcint) #soccnx #kyESNe @alecmcint
  4. 4. #soccnx #kyESNe @alecmcint
  5. 5. #soccnx #kyESNe @alecmcint
  6. 6. #soccnx #kyESNe @alecmcint
  7. 7. #soccnx #kyESNe @alecmcint
  8. 8. #soccnx #kyESNe @alecmcint
  9. 9. #soccnx #kyESNe @alecmcint
  10. 10. #soccnx #kyESNe @alecmcint
  11. 11. #soccnx #kyESNe @alecmcint
  12. 12. #soccnx #kyESNe @alecmcint
  13. 13. Know your Enemy Please tweet your tips! #kyESNe #soccnx @alecmcint
  14. 14. #soccnx #kyESNe @alecmcint
  15. 15. #soccnx #kyESNe @alecmcint
  16. 16. #soccnx #kyESNe @alecmcint
  17. 17. When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint
  18. 18. Project Setup
  19. 19. Let IT run the project #soccnx #kyESNe @alecmcint
  20. 20. Let the E2.0 Enthusiast run the project https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes- website_sports-enthusiast-image-1.jpg #soccnx #kyESNe @alecmcint
  21. 21. Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com #soccnx #kyESNe @alecmcint
  22. 22. Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com #soccnx #kyESNe @alecmcint
  23. 23. Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint
  24. 24. Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint
  25. 25. Technology
  26. 26. Claim „Any Device, Any Place“ right from the Start! Tierto.com #soccnx #kyESNe @alecmcint
  27. 27. Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint
  28. 28. Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint
  29. 29. Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint
  30. 30. Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint
  31. 31. Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint
  32. 32. Communication
  33. 33. „Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint
  34. 34. Don´t care about corporate culture. #soccnx #kyESNe @alecmcint
  35. 35. Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint
  36. 36. Announce massive cost savings by introducing your ESN. This is the right signal for your employess. #soccnx #kyESNe @alecmcint
  37. 37. Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls. #soccnx #kyESNe @alecmcint
  38. 38. Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint
  39. 39. Implementation and Rollout
  40. 40. Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only! #soccnx #kyESNe @alecmcint
  41. 41. Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint
  42. 42. Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint
  43. 43. Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint
  44. 44. Let departments and Business Units pay per user. Or per Usage. Or both. iStock Photo #soccnx #kyESNe @alecmcint
  45. 45. Strike back! Now it´s your time: The Empire Strikes Back! #soccnx #kyESNe @alecmcint
  46. 46. Ask for the ROI #soccnx #kyESNe @alecmcint
  47. 47. Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint
  48. 48. Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint
  49. 49. Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint
  50. 50. Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint
  51. 51. If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint
  52. 52. Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint
  53. 53. #soccnx #kyESNe @alecmcint And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.
  54. 54. Q&A Alexander Kluge @alecmcint #soccnx #kyESNe @alecmcint

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