Marc Zarefsky

Greater Chicago Area United States

Content Strategist at Kellogg School of Management

Advertising / Marketing / PR

Professionally I can be called a lot of things: a content and social media strategist, a magazine editor, a website content manager, a sports reporter, a marketer, a communicator, and probably a few others. But at the end of the day, I call myself a storyteller. Whether it’s on Twitter, in a glossy magazine or on the pages of a traditional newspaper, my goal is simple: I strive to tell important and interesting stories to my audiences. I love the challenge of gathering information and figuring out the best way to relay that information, be it in a 10,000-word story or a 140-character tweet. As a reporter, I like to expose readers to places and stories they otherwise would not have acces.