Keynote von Raphael El-Saheli zum Thema Social Media Monitoring mit "Microsoft Social Engagement" an der CRM Community Schweiz vom 26.10.2016: http://www.crm-community.ch/event/crm-community-26oct2016/

6. 6

10. Monitor campaign
effectiveness
Manage brand reputation
Engagement and
influencers
MARKETING SALES
Intercept buying
signals Customer insights
Customer engagement
SERVICE
Social
customer care
Early warning
system
Measure customer satisfaction

11. https://www.youtube.com/watch?v=n8TfMYNlU2Q

13. Microsoft Social Engagement
Microsoft Azure
Event Hub
Azure Stream
Analytics
Microsoft
Power BI
Charles ‘Lead’
Tweets: “Need to buy Xbox One consoles for
the team. Looking for volume purchase
discounts and free shipping.”
Posts Index
(Azure DocDB)
Intent Detection
(Azure ML)
User Interface
Automation
Rules
Tara ‘Community Manager’
Manages team that engages with customers
on social media. Sets up automation rules
Nancy ‘Sales’
Xbox Enterprise Sales Manager
Meredith ‘Executive’
Gets insights for data-driven decision-making
with real-time and interactive dashboards
Data from other
“sources”
Learning from User feedback

16. 75% of B2B buyers are
influenced by information
found on social media
78% of salespeople
using social media perform
better than their peers
Salespeople who exceed quota
share 23% more content
each month on social media
2/3 companies have no
social media strategy for
their sales organizations
Dell Forbes LinkedIn SMA

17. Definition
Empower sales people to sell more
by leveraging social media
Approach
Personalized smart recommendations
requiring minimal time commitment

20. MEGA TRENDS
 Automation
 «Democratize»
 Intelligence

25. Merci!
Raphael El-Saheli
Program Manager Dynamics 365 R&D
Customer Excellence Center MSE
raphael.el-saheli@microsoft.com
LinkedIn
35