R. Scott Evans, PhD

Greater Seattle Area United States

Principal Consultant

Advertising / Marketing / PR

Current activities focus understanding customer behavior and developing online strategies that engage customers and optimize customer experience. This involves understanding how micro-moment engagement methodologies and integration with CRM systems drive new market insights and new marketing opportunities. This interest is combined with a strong background in social media measurement, applied text mining and predictive modeling. Lengthy practice of building new research products for market research, advisory and consulting companies - including developing business plans and sales processes, managing the creation of product assets and building marketing collateral. Specialties: Social c...