In dieser Präsentation vermitteln wir Ihnen aktuelles, praxisnahes Wissen in puncto Search Engine Optimization (SEO) und veranschaulichen
klar verständlich, wie Sie Online-Optimierungs-Potenziale effektiv ausschöpfen können.
Die Platzierung in namhaften Suchmaschinen entscheidet heutzutage maßgeblich darüber, wie erfolgreich Sie das Internet für Ihre Vertriebstätigkeiten oder Abverkäufe nutzen können.
Was ist SEO? Was sind die wichtigsten Google Rankingfaktoren? Wie finde ich die passenden Suchbegriffe/Keywords? Wie sieht der optimale SEO-Content aus?
Effective SEO: Meta Description and Meta Title WritingSEO Descriptions
If you want effective SEO, If you want to get good ranking on the top search engine Google, yahoo etc. Optimized your website with advanced SEO techniques. To write a proper meta description and meta title, contact with us on http://www.seodescriptions.com/
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Was ist SEO? Was sind die wichtigsten Google Rankingfaktoren? Wie finde ich die passenden Suchbegriffe/Keywords? Wie sieht der optimale SEO-Content aus?
Effective SEO: Meta Description and Meta Title WritingSEO Descriptions
If you want effective SEO, If you want to get good ranking on the top search engine Google, yahoo etc. Optimized your website with advanced SEO techniques. To write a proper meta description and meta title, contact with us on http://www.seodescriptions.com/
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.
SEO involves increasing organic search traffic to a website through search engine results. It focuses on attracting quality traffic interested in a site's offerings, increasing traffic volume, and relying on unpaid ("organic") search rankings. Various Google algorithm updates aim to improve search quality by rewarding high-quality content and penalizing thin, duplicate, low-quality, or spammy content. Common updates include Panda, Penguin, Mobilegeddon and others targeting issues like link spam, cloaking, and excessive advertising.
This document discusses the relationship between JavaScript and SEO. It describes how Googlebot crawls and renders pages with JavaScript differently than regular HTML pages, taking more time. This can lead to issues like incomplete indexing if the JavaScript is not optimized for search engines. The document provides examples of companies that experienced drops in organic traffic and keyword rankings due to JavaScript rendering problems. It also offers suggestions on approaches like server-side rendering, prerendering, and isomorphic JavaScript to help search engines properly crawl and index JavaScript-heavy sites.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Practical SEO provides a blueprint for an effective SEO process that involves researching keywords, optimizing pages for those keywords, promoting optimized pages to generate links and traffic, and analyzing results to refine strategies. The process is presented as a cyclical model where SEO activities are ongoing and adjusted based on data to continually improve search visibility and results.
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
On-page SEO involves optimizing various parts of a website like keywords, content, title tags, meta descriptions, images, URLs, and code to improve search engine rankings. It includes activities like keyword research, writing optimized titles and descriptions, adding relevant images and links, and ensuring pages are mobile-friendly and load quickly. Regularly updating content and fixing issues helps websites perform better over time.
This document provides an introduction to search engine optimization (SEO) techniques. It discusses the benefits of SEO, including bringing products to customers, saving on advertising costs, and helping businesses expand their markets. Several SEO techniques are described, such as optimizing keywords, title tags, meta tags, anchor text, URLs, and HTML. Tools for analyzing keywords and evaluating websites are also listed. Examples of popular Vietnamese websites that employ good SEO practices are given at the end.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Relaunch & SEO: Best Practice, Checklists, StolpersteinePhilipp Klöckner
Typische Relaunch Probleme können durch gute Vorbereitung verhindert und so Schaden vermieden werden. Beispiele, Strategien und praktische Tipp für den optimalen Relaunch.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.
SEO involves increasing organic search traffic to a website through search engine results. It focuses on attracting quality traffic interested in a site's offerings, increasing traffic volume, and relying on unpaid ("organic") search rankings. Various Google algorithm updates aim to improve search quality by rewarding high-quality content and penalizing thin, duplicate, low-quality, or spammy content. Common updates include Panda, Penguin, Mobilegeddon and others targeting issues like link spam, cloaking, and excessive advertising.
This document discusses the relationship between JavaScript and SEO. It describes how Googlebot crawls and renders pages with JavaScript differently than regular HTML pages, taking more time. This can lead to issues like incomplete indexing if the JavaScript is not optimized for search engines. The document provides examples of companies that experienced drops in organic traffic and keyword rankings due to JavaScript rendering problems. It also offers suggestions on approaches like server-side rendering, prerendering, and isomorphic JavaScript to help search engines properly crawl and index JavaScript-heavy sites.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
White hat SEO refers to ethical techniques like optimizing content for users by using relevant keywords. Black hat SEO focuses only on search engines through manipulative methods like keyword stuffing that break guidelines. Grey hat SEO uses a mix of both white and black hat techniques, such as domain grabbing which purchases expired domains to build existing authority. Common black hat techniques include link schemes, paid links, hidden text, and automated article spinning.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Practical SEO provides a blueprint for an effective SEO process that involves researching keywords, optimizing pages for those keywords, promoting optimized pages to generate links and traffic, and analyzing results to refine strategies. The process is presented as a cyclical model where SEO activities are ongoing and adjusted based on data to continually improve search visibility and results.
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
On-page SEO involves optimizing various parts of a website like keywords, content, title tags, meta descriptions, images, URLs, and code to improve search engine rankings. It includes activities like keyword research, writing optimized titles and descriptions, adding relevant images and links, and ensuring pages are mobile-friendly and load quickly. Regularly updating content and fixing issues helps websites perform better over time.
This document provides an introduction to search engine optimization (SEO) techniques. It discusses the benefits of SEO, including bringing products to customers, saving on advertising costs, and helping businesses expand their markets. Several SEO techniques are described, such as optimizing keywords, title tags, meta tags, anchor text, URLs, and HTML. Tools for analyzing keywords and evaluating websites are also listed. Examples of popular Vietnamese websites that employ good SEO practices are given at the end.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Relaunch & SEO: Best Practice, Checklists, StolpersteinePhilipp Klöckner
Typische Relaunch Probleme können durch gute Vorbereitung verhindert und so Schaden vermieden werden. Beispiele, Strategien und praktische Tipp für den optimalen Relaunch.
Seo Coburg Onlinemarketing Suchmaschinenoptimierung und Suchmaschinenmarketingseo-coburg
Informationen über Seo Coburg Onlinemarketing, Marketing, Suchmaschinenoptimierung und Suchmaschinenmarketing von www.webfreundlich.de
Onlinemarketing Optimierung und Controlling
Im ersten Teil des Workshops "Unter den ersten 5 bei Google - Online Marketing für KMU" erläuterte unsere Referentin Petra Köster-Weschke den Teilnehmern die Grundlagen der Suchmaschinenoptimierung. Also:
- Wie funktionieren Suchmaschinen überhaupt?
- Welche Faktoren sind für die Platzierung relevant?
- Was bedeuten Google-Update für Ihre Webseite?
The document discusses search engine optimization (SEO) and why businesses should care about it. SEO is the process of improving a website to increase its visibility in organic search engine results. It involves optimizing elements like titles, meta descriptions, headings, internal links, and external links from other websites. Regularly updating content and focusing on relevant keywords can help rank higher in search engines over time.
Las invasiones a la peninsula iberica y sujuniorvides
El documento resume las principales invasiones de la península ibérica, incluyendo a los celtas, íberos, germanos y árabes. También describe algunos eventos importantes como la fusión de los celtas e íberos que formaron el grupo de los celtiberos, y la invasión visigoda de 409 d.C. y la invasión árabe de 711 d.C. con el objetivo religioso de expandir el Islam, dando lugar a una lucha entre las civilizaciones cristiana y musulmana.
Este documento trata sobre los enlaces químicos, las propiedades de las sustancias y su relación con la estructura molecular. Explica que los ácidos grasos saturados se encuentran en las grasas y aportan energía, aunque debemos tener cuidado con su consumo debido a que pueden elevar el colesterol y los triglicéridos. Recomienda comer frutas y verduras.
Este documento presenta estadísticas de salud de varios Centros de Salud Familiar (CESFAM) en Chile. Muestra datos sobre la población inscrita, controles de salud de niños menores de 9 años, consultas médicas, y tasas de condiciones como obesidad, diabetes y hipertensión. Los gráficos comparan los resultados de cada CESFAM y el promedio comunal con las metas establecidas.
Inocencio meléndez julio. preacuerdo empresarial. mapa conceptual sobre la p...INOCENCIO MELÉNDEZ JULIO
Este documento presenta un resumen del proyecto vital de Inocencio Meléndez Julio desde una perspectiva unadista. Explica conceptos clave como individuo, comunidad, educación y proyecto vital. El objetivo principal es construir el proyecto vital a través del desarrollo individual, la participación en la comunidad y la educación. El proyecto vital de Inocencio implica formarse profesionalmente en administración de empresas para aplicar sus conocimientos en el sector privado.
Inocencio meléndez julio. ¿es el rol del docente determinante en la educaci...INOCENCIO MELÉNDEZ JULIO
El rol del docente es determinante al comienzo de un programa de educación a distancia para orientar y motivar al estudiante, pero a medida que el estudiante avanza, el docente transfiere progresivamente la responsabilidad al estudiante. Aunque el estudiante es el eje central del proceso formativo, la interacción entre el estudiante y el docente tutor o consejero es necesaria para que el estudiante complete con éxito su formación de manera autónoma y reflexiva.
Inocencio meléndez julio. estado de origen y uso de fondos. inocencio melend...INOCENCIO MELÉNDEZ JULIO
El documento presenta información sobre dos talleres relacionados con finanzas. El primer taller explica conceptos clave como el estado de origen y uso de fondos, las fuentes y aplicaciones de fondos, y la generación interna de fondos. El segundo taller proporciona ejercicios sobre punto de equilibrio, utilidad esperada, y costos fijos y variables.
Este documento define y clasifica los diferentes tipos de software. Explica que el software incluye el software del sistema, el software de programación y el software de aplicación. Describe que el software del sistema aísla a los usuarios y programadores de los detalles del hardware, mientras que el software de programación permite a los programadores desarrollar software. Finalmente, el software de aplicación permite a los usuarios llevar a cabo tareas específicas.
Inocencio meléndez julio. idujuridico. epílogo de la investigacion de merca...INOCENCIO MELÉNDEZ JULIO
El documento proporciona directrices sobre la elaboración y presentación de informes de investigación de mercados. Indica que la portada debe incluir el tema, destinatario, autor y fecha, mientras que la introducción explica los objetivos y el equipo. El cuerpo del informe describe los problemas investigados, métodos, fuentes y muestra. Los resultados se presentan en tablas y gráficos. Se incluyen un resumen, conclusiones y recomendaciones. Además, se revisan los procedimientos éticos para verificar la información y las dificultades de investig
Este documento compara tres programas para gestionar tiendas online: Oscommerce, Prestashop y Magento. Oscommerce fue popular en el pasado pero ha perdido terreno debido a su código anticuado y falta de mejoras constantes. Prestashop es actualmente el líder del mercado gracias a su rápidez, facilidad de uso y bajo coste. Magento es potente pero caro y complejo, por lo que solo es recomendable para grandes tiendas con recursos. En general, Prestashop es la mejor opción para la mayoría de ti
Esta disciplina trata sobre el diseño ergonómico de lugares de trabajo, herramientas y tareas para que coincidan con las características fisiológicas, anatómicas y psicológicas de los trabajadores. La ergonomía busca optimizar la interacción entre el ser humano, la tecnología y el entorno laboral para mejorar el bienestar de los trabajadores. Incluye tres tipos de ergonomía: cognitiva, física y organizacional.
Los niveles de organización biológica incluyen partículas elementales, átomos, moléculas, macromoléculas y organelos que forman células; las células se agrupan en tejidos; los tejidos forman órganos; y los órganos trabajan juntos en sistemas de órganos.
Inocencio meléndez julio. idujuridico. tabulación, graficación, conteo y t...INOCENCIO MELÉNDEZ JULIO
Este documento describe los pasos para tabular, graficar, analizar e informar datos de investigación de mercados. Explica cómo codificar y tabular datos, ya sea de forma simple o cruzada. Luego describe diferentes tipos de gráficos como barras, sectores y histogramas para presentar la información visualmente. Finalmente, enfatiza la importancia de formular un problema claro y establecer hipótesis al analizar la información antes de comunicar conclusiones precisas basadas en los objetivos y hallazgos de la investigación.
In dieser Webinar-Präsentation erfahren Sie, welche Einstellungen im Steuerungs-Tool einer Personalisierungs-Software vorgenommen werden können, um über die Suchfunktion einen höheren Personalisierungsgrad zu erzielen.
Online Marketing und Social Media 2017 - Warum und wie im Unternehmen?Stefan Godulla
Aus einem Wake up Call und somit etwas kompakter. Keine Learnings für doings sondern eher Verständnis für die Funktionsweise und verschiedenen Elemente des Online Marketings mit leichtem Schwerpunkt SEO. Templatevorlage im Ursprung von presentationload.de. Individualisiert und Lizensiert durch Stefan Godulla. Eine Nutzung dieser expliziten Vorlage für eigene Präsentationen ist somit untersagt bzw. muss zuvor lizensiert werden. Somit eventuell Inhalte nachbauen.
Google als semantischer Gatekeeper für erfolgreiches Content MarketingOlaf Kopp
Was Google & Relevanz gemeinsam haben!
Die Geschichte der SEO: Google weiß inzwischen, was Sie wirklich suchen
Wie funktioniert der Google Such-Algorithmus?
Exkurs in die Semantik
Die Verdning zwischen Entität, Website und Marke
Wie wird man relevant für Google?
SEO ist im eCommerce Bereich einer der wichtigsten Umsatzträger und für einen funktionierenden Online Marketing Mix unabdingbar. In „SEO Rocket Launch im eCommerce“ zeigt Alexander Geißenberger auf, welche SEO Maßnahmen im eCommerce Bereich wirklich wichtig sind, wie diese realisiert werden können und welche Prioritäten man den einzelnen Maßnahmen zuweisen sollte. Anhand von Praxisbeispielen werden Best-Practices und Hands-on Beispiele gezeigt, sodass alle Maßnahmen direkt realisiert und in die bestehenden Workflows Ihres Unternehmens eingegliedert werden können.
SEO – Technik, Struktur und Inhalt im EinklangTANNER AG
Workshop von Matthias X. Handschuh, Salesfeeder GmbH, und Alexander Witzigmann, TANNER AG, im Rahmen des "INKA"-Forums 2016 am 13./14. April in Bregenz.
2. KURZ VORGESTELLT
15 JAHRE BERUFSERFAHRUNG:
DIRK PINTER Ausbildung zum EBV Operator
Studium an der Lazi Akademie (Esslingen)
Jung von Matt (Hamburg)
FGK Agentur für Markenführung (Düsseldorf) Brand
Factory Group (Frankfurt)
Select NY (New York)
Rosen Werbe AG (Zürich)
Direct Communications (Eindhoven)
SCHWERPUNKTE:
Dialog Marketing (International),
Creative Director / Geschäftsleitung (ppa.) Design/Art Direction (International),
seit 09.2006 bei TANDEM Creative Direction (National)
AGENTURPRÄSENTATION
3. DIE MARKETINGAGENTUR
IN DER LEITWERK-GRUPPE
SYNERGIE-EFFEKTE
für Ihr Business
– Datenschutz
– Hosting
– Support
– Prozessoptimierung
– Businesslösungen
AGENTURPRÄSENTATION
7. DER REFERENT
STEFFEN KERN BERUFSERFAHRUNG:
Servicedruck (Neuss)
Berger Baader Hermes Agentur für kreative
und interaktive Markenführung (München)
Druckkantine (Haan)
BURDA (Offenburg)
AUSBILDUNG:
Studium zum Diplom Multimedia Producer
SAE Köln. Ausbildung zum Mediengestalter
für Digital und Printmedien Burda
Leitung Neue Medien
seit 09.2007 bei TANDEM
AGENTURPRÄSENTATION
13. 75% von 5000 Befragten 84% aller Suchanfragen sind mit
recherchieren Informationen zwei oder mehr Suchbegriffen
im Internet
SUCHWORTANALYSE
14. WOZU EINE SUCHWORTANALYSE?
Essentiell für den Dient dem zielgerichteten
gesamten SEO Prozess und effizienten Einsatz
von SEM Kampagnen und
SEO Maßnahmen
SUCHWORTANALYSE
15. FESTLEGEN WOZU DIE KEYWORDS
DIENEN SOLLEN
Marken und Produkte
Verbreitung / Zugriffe erhöhen
Conversion erzielen
Keywords entscheiden über Visits, Leads und Sales
SUCHWORTANALYSE
16. DIE RICHTIGEN KEYWORDS FINDEN
Synonyme verwenden (einen Flug “buchen” oder
“reservieren”)
Verwendung von Abkürzungen / Annagrammen
Recherche bei Mitbewerbern
Internes Brainstorming
eigene Statistiken
eigene Internetseite
Recherche Tools z.B.: Google Keyword Tool, sistrix
SUCHWORTANALYSE
22. WIE WIRD BEI GOOGLE GESUCHT?
Betrachter verweilen
im Durchschnitt
1,1 98% 96%
Sekunden betrachten die
Suchergebnisliste
betrachten
Adwords Anzeigen
auf einem Suchergebnis
23. META ELEMENT
Entscheidend für Position und Klickrate
24. META ELEMENTE
Sucheingabe
Title Tag
URL
Description
Tag
Adresse bei Google Maps
Sitelinks
ONPAGE-OPTIMIERUNG
35. WELCHE ARTEN VON CONTENT SIND
SUCHMASCHIENRELEVANT
A
TEXT BILDER VIDEO DATEN /
DOKUMENTE
36. DER UMGANG MIT CONTENT
Keywords mehrfach im Text unterbringen
Formatierung (Überschriften, Listen, Hervorhebungen,
Quicklinks, Meta-Navigation)
Für neuen Inhalt sorgen (Aktualität)
Alten Content ändern – nicht löschen
Interaktive Inhalte (Animation, Video, Konfiguratoren)
Interne Verlinkung von Keywords
ONPAGE-OPTIMIERUNG
37. INTERNE VERLINKUNG
Aktuelle Meldungen
Homepage
Homepage 1 Homepage 2 Homepage 3
UK 1 UK 2 UK 3 UK 1 UK 2 UK 3 UK 1 UK 2 UK 3
Thematisch zusammengehöriges
Dokument
ONPAGE-OPTIMIERUNG
38. INTERNE VERLINKUNG
1
2
3
Sinnvolle Struktur der Themenrelevante Inhalte Quicklinks
Navigation verlinken
ONPAGE-OPTIMIERUNG
39. WICHTIG
im
Umgang
mit
Content
Duplicate Content
Gleiche Inhalte im Web
Folgen/Risiken
Seite kann von Google im
Ranking herabgestuft werden
Umgehung Werden Sie
Inhalte textlich Umstrukturieren, zum Redakteur
eigenes Wording
44. Verbreitung von Google
Content Merchant-Center
Webseite
Maps Dienste Google
Webmastertools
45. WEBSITE PROMOTION – LINKBUILDING
Popularität der Seite welche verlinkt
Anzahl der Links auf der verlinkenden Seite
Thema der verlinkenden Seite
Akzeptanz der verlinkenden Seite
Linktext
z.B. melden Sie sich hier an
Besser: melden Sie sich zu unserer SEO Veranstaltung an
OFFPAGE-OPTIMIERUNG
59. DAS IST SEO
Keywordrecherche essentielles Thema für SEO
Content is King
Linkbuilding
Technisch einwandfreie aufgebaute Seiten
Keine einmalige Sache,
sondern kontinuierlicher Prozess
61. AUSBLICK SEO
Latent semantische
Optimierung (LSO) Conversion-Optimierung
User Experience
Optimierung (UXO)
Personalisierte
SEO als Teil des Suchergebnisse (google)
Gesamt-Marketings