15. TANNER-Hochschulwettbewerb Präsentation Team Engmann.pdf

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Diese Präsentation entstand im Rahmen des 15. TANNER-Hochschulwettbewerbs, der 2023 mit der Porsche AG als Partner durchgeführt wurde. Sina Engmann und Cassandra Demir von der Hochschule Aalen haben folgende Aufgabe bearbeitet: „Entwicklung eines Konzepts, das die Kundenmedien von Porsche als Informationserlebnis darstellt“. Das Hochschulteam erreichte mit dieser Präsentation den 1. Platz. Mehr Informationen zum TANNER-Hochschulwettbewerb: www.tanner.de/archiv-hochschulwettbewerb

15. TANNER-Hochschulwettbewerb
für Technische Kommunikation
Team Engmann von der Hochschule Aalen
Studiengang: Mechatronik / Schwerpunkt User Experience
Teamleiterin: Sina Engmann
Team: Cassandra Demir

15.
Hochschulwettbewerb
Sina Engmann
Cassandra Demir
03.05.2023

Sina Engmann
4. Semester
User Experience (B. Eng.)
Hochschule Aalen
Cassandra Demir
4. Semester
User Experience (B. Eng.)
Hochschule Aalen
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

01 WKW-Statement
02 Konzept
04 Implementierung
05 Benefits
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
03 Beispielhafte Umsetzung

Wie können wir die aktuellen Kundenmedien für Porsche
Besitzer:innen während der gesamten Customer Journey
zu einem exklusiven und situationsangepassten
Informationserlebnis gestalten, unter Berücksichtigung
der Anforderungen einer Anleitung?
01 WKW-Statement
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

02 Konzept
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
• Multichannel-Kommunikation
• Geführte Schritt-für-Schritt-Anleitungen und Schnellübersichten
• First-Steps Guide
• Personalisierung
• Intelligente Suche mithilfe von KI
• Interaktive Fahrzeugübersichten mit AR
• Neuplatzierung von Features und Funktionen
Ausschöpfen des vollen Potentials durch Ausbau der bestehenden digitalen Ausgabekanäle

Fahrzeug
kennenlernen
Lenkrad
einstellen
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
03 Beispielhafte Umsetzung
Anhand einer exemplarischen
Customer Journey Tanken

Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
Fahrzeug kennenlernen

Fahrzeug kennenlernen
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

Lenkrad einstellen
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
Zurück Hilfe
Lenkrad einstellen
Mobile Ansicht mit AR
Lenkrad einstellen

Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
Tanken

Daten
Texte,
Bilder,
Links, …
Ausgabekanäle
Ausspielung in
programmierten Masken für
die jeweiligen Ausgabekanäle
Übersetzen und
Filtern der Daten
04 Implementierung
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

05
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023
Benefits
Alle (digitale) Ausgabekanäle
gleichermaßen nutzbar
Keine neuen
Ausgabekanäle
erforderlich
Schnell und bequem an die
erwünschten Informationen
Dynamisch, flexibel
Für alle Nutzergruppen
Zugriff auf Anleitungen
geräteübergreifend
Anforderungen
einer Anleitung

Vielen Dank für
Ihre Aufmerksamkeit!
Hochschule Aalen | Sina Engmann, Cassandra Demir 03.05.2023

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