Marketing budgets and activities in the IT & telco Business 2018 The latest survey by BITKOM is providing valuable information about the ITC Marketing. • The Marketing budget share of the total revenue is in SMEs 5,2% and in LEs 2,4% • The spending share for media and external is 42% of the total budget. • The Top 3 Marketing Goals are „new clients “, „awareness “ und „lead generation“ • The highest budget increase: Lead generation with gated content, SEA/SEO and Social Media • The Top 3 Challenges are „data protection/privacy“, „analytics /marketing controlling“ and „increasing demand of ressources for content marketing“ source: Mittelstand-tour, BITKOM