Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Eventkommunikation 2.0 - Auswertung der Umfrage

2.010 Aufrufe

Veröffentlicht am

Im Juli nahmen 200 Veranstalter und Teilnehmer von Networking-Events, BarCamps / Unkonferenzen und Konferenzen an einer Umfrage zum Thema "Eventkommunikation 2.0" teil. Dabei ging es darum, die Rahmenbedingungen von Events zu erfassen (z.B. Art und Größe sowie die eingesetzten Kommunikationskanäle), und einen Überblick zu bekommen, welche dieser Kanäle für besonders wichtig gehalten werden.
Diese Präsentation fasst die Ergebnisse der Umfrage zusammen - die Auswertung ist da ;)

Veröffentlicht in: Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Eventkommunikation 2.0 - Auswertung der Umfrage

  1. 1. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Eventkommunika2on  2.0   -­‐  Die  Umfrage  -­‐   Ergebnisse  und  Konsequenzen    
  2. 2. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   AuEau   •  Eckdaten  Umfrage   •  Veranstaltungen   – Formate,  Größe   – Kanäle   •  Demografie   – Alter,  Bundesland   •  Die  wich2gsten  Kanäle   •  Fazit  
  3. 3. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Eckdaten  Umfrage   •  Basis:  Google  Forms   •  Verbreitung  per  Blogpost  /  TwiUer  /  Facebook     •  Zeitraum:  9.-­‐15.07.2013   •  Fragebögen:  200  
  4. 4. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Die  Events  
  5. 5. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Events:  Formate  
  6. 6. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Events:  DurchschniUsgröße  
  7. 7. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Events:  Kanäle  
  8. 8. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Events:  Fazit   •  71%  der  Events  erreichen  maximal  100   Teilnehmer   •  90%  der  „erfassten“  Veranstaltungen  sind   keine  klassischen  Konferenzen  /  Kongresse   •  Viele  Events  setzen  auf  Kanal-­‐Vielfalt  
  9. 9. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Die  Demografie  
  10. 10. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Woher?  Die  üblichen  Orte...  
  11. 11. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Wo  ist  der  Nachwuchs  (1/2)?  
  12. 12. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Wo  ist  der  Nachwuchs  (2/2)?   Quelle  Altersverteilung:  hUp://de.sta2sta.com/sta2s2k/daten/studie/1365/umfrage/bevoelkerung-­‐deutschlands-­‐nach-­‐altersgruppen/  
  13. 13. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Demografie:  Fazit   •  Wo  besonders?  In  den  üblichen  3   Ballungsräumen  (NRW,  Berlin,  Hamburg),   Bayern  auf  Platz  4.   •  Hauptpersonengruppe:  30-­‐49.   •  Veranstalter  etwas  älter  als  Teilnehmer.   •  Nachwuchs?  Niemand  unter  20.  
  14. 14. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Die  wich3gsten  Kanäle  
  15. 15. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Kanäle  aus  Teilnehmersicht  
  16. 16. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Kanäle  aus  Veranstaltersicht  
  17. 17. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Details  zu  Facebook  
  18. 18. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Details  zu  Google+  
  19. 19. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Details  zu  Blog  &  Website  
  20. 20. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Kanäle:  Fazit   •  Top-­‐Kanäle  aus  Teilnehmersicht:   –  Facebook   –  TwiUer   –  Mail  (!)   –  Xing  (!)   –  Blog  /  Website  (!  Sehr  unterschiedliche  Priorisierung)   •  Google+  weiter  Hidden  Champion  (bestenfalls)   •  Event-­‐Funk2onen  ruhig  stärker  einsetzen  
  21. 21. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Das  Fazit  
  22. 22. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Fazit   •  Informa2onsflut  mit  Kanalvielfalt  begegnen   •  Bei  begrenzten  Ressourcen  auf  Top-­‐Kanäle   beschränken   •  Ältere  neue  Medien  (Mail,  Website,  Xing)   nicht  unterschätzen   •  Sehr  genau  Nutzung  &  Reak2onsquoten  der   Kanäle  beobachten   •  Nachwuchsförderung...  
  23. 23. Umfrage  „Eventkommunika2on  2.0“   Stefan  Evertz  /  Cortex  digital   Kontakt    Stefan  Evertz    Cortex  digital  –  die  Digitalberatung  aus  Köln     E-­‐Mail:  stefan.evertz@cortexdigital.de     Web:  hUp://cortexdigital.de   Blog:  hUp://cortexdigital.de/blog   TwiUer:  @cortexdigitalDE  /  @hirnrinde   Telefon:  +49  (0)221  169  24  181  

×