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Social Media Monitoring & Content Strategy

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Präsentation zur Session "Social Media Monitoring & Content Strategy - Grundlagen, Szenarien & Tools" im Rahmen des Content Strategy Camp 2014 im Oktober 2014 in Darmstadt. #cosca14

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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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Social Media Monitoring & Content Strategy

  1. 1. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Social Media Monitoring & Content Strategy Grundlagen, Szenarien & Tools Content Strategy Camp 10.10.2014
  2. 2. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Ich bin... Stefan Evertz Berater für digitale Kommunikation Themen • Social Media Strategie • Social Media Monitoring • BarCamps
  3. 3. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Paid? Owned? Earned?
  4. 4. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Was ist Social Media Monitoring – und was nicht? Web Analytics Social Media Analytics Social Media Monitoring Engagement
  5. 5. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Der Bauplan • Ziele • Strategie • Kanäle / Plattformen • „Facebook ist keine Strategie“ • „Es ist kein Ziel, 10.000 Fans haben zu wollen“
  6. 6. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Strategy Cycle Analytics / Monitoring (Content) Strategy Produktion Engagement
  7. 7. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Szenarien • Nullmessung / Buzz • Identifikation – Influencer – Hot Spots – Topics – Sentiment / Tonalität – Netzwerke • Engagement • Optimierung • Dokumentation / KPI
  8. 8. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Tools (Beispiele) • Social Media Monitoring – Brandwatch – Talkwalker – uberMetrics – VICO Research • Analytics & Engagement – 247GRAD CONNECT – Fanpage Karma – Swat.io • Bonus-Tipp: Scompler • ... mehr in Kürze in der Anbieter-Datenbank im MonitoringMatcher
  9. 9. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Kontakt Stefan Evertz Cortex digital – die Digitalberatung aus Köln E-Mail: stefan.evertz@cortexdigital.de Web: http://cortexdigital.de Blog: http://cortexdigital.de/blog Twitter: @cortexdigitalDE / @hirnrinde Telefon: +49 (0)221 169 24 181
  10. 10. Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital P.S. www.monitoringmatcher.de

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