Submit Search
Upload
Überblick Kommunikationsbranche
•
1 like
•
1,934 views
BrandDoctor
Follow
Kompakter Überblick über den Markt kreativer Dienstleister und Kommunikationsberater.
Read less
Read more
Business
Technology
Report
Share
Report
Share
1 of 15
Download now
Download to read offline
Recommended
Social india
Social india
Futurelab
Higher education marketing – AMBA 2013
Higher education marketing – AMBA 2013
Bradley Godolphin
Project Control using functional size - which method to use?
Project Control using functional size - which method to use?
Harold van Heeringen
Integrierte Kommunikation
Integrierte Kommunikation
BrandDoctor
Kommunikationstheorie
Kommunikationstheorie
BrandDoctor
Kommunikationsziele
Kommunikationsziele
BrandDoctor
Einführung Kommunikationsstrategie
Einführung Kommunikationsstrategie
BrandDoctor
Konflikte richtig kommunizieren
Konflikte richtig kommunizieren
Paul Kral
Recommended
Social india
Social india
Futurelab
Higher education marketing – AMBA 2013
Higher education marketing – AMBA 2013
Bradley Godolphin
Project Control using functional size - which method to use?
Project Control using functional size - which method to use?
Harold van Heeringen
Integrierte Kommunikation
Integrierte Kommunikation
BrandDoctor
Kommunikationstheorie
Kommunikationstheorie
BrandDoctor
Kommunikationsziele
Kommunikationsziele
BrandDoctor
Einführung Kommunikationsstrategie
Einführung Kommunikationsstrategie
BrandDoctor
Konflikte richtig kommunizieren
Konflikte richtig kommunizieren
Paul Kral
www.museum-digital.de : Worum geht's dabei eigentlich
www.museum-digital.de : Worum geht's dabei eigentlich
museum-digital
Comentario de texto sobrela cultura y almanzor curso 2013 14
Comentario de texto sobrela cultura y almanzor curso 2013 14
jesus ortiz
REGISTRO NOVIEMBRE
REGISTRO NOVIEMBRE
guest49c67cc
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Werner Drizhal
Serenata schubert
Serenata schubert
Sofija J.
Redes
Redes
Pepe Pastor
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
FileMaker GmbH
Grußkarten
Grußkarten
SELO
Introducción al Modelo Entidad Relación
Introducción al Modelo Entidad Relación
Omar Sosa-Tzec
Capitulo #1
Capitulo #1
geyrincastillo
Power Epistemologia
Power Epistemologia
Argentina
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
Axel Oppermann
Taiwan Aktuell #547 15.06.2012
Taiwan Aktuell #547 15.06.2012
Klaus Bardenhagen
MySpareBrain - Pitch Deck
MySpareBrain - Pitch Deck
Steve Schofield
Computational advertising in Social Networks
Computational advertising in Social Networks
Anmol Bhasin
Responsive content strategy
Responsive content strategy
Raffaele Boiano
Responsive content strategy
Responsive content strategy
Architecta | Società Italiana di Architettura dell'Informazione
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
Susan Stewart
ANNE-MARIE BINETTE (Updated May 2012)
ANNE-MARIE BINETTE (Updated May 2012)
Anne-Marie Binette
Zervant presentation @ MoneyTalks
Zervant presentation @ MoneyTalks
Technopolis Plc
Responsive content
Responsive content
Raffaele Boiano
Social Media Congress 2012
Social Media Congress 2012
Andrew Chow ✯ Keynote Speaker ✯
More Related Content
Viewers also liked
www.museum-digital.de : Worum geht's dabei eigentlich
www.museum-digital.de : Worum geht's dabei eigentlich
museum-digital
Comentario de texto sobrela cultura y almanzor curso 2013 14
Comentario de texto sobrela cultura y almanzor curso 2013 14
jesus ortiz
REGISTRO NOVIEMBRE
REGISTRO NOVIEMBRE
guest49c67cc
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Werner Drizhal
Serenata schubert
Serenata schubert
Sofija J.
Redes
Redes
Pepe Pastor
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
FileMaker GmbH
Grußkarten
Grußkarten
SELO
Introducción al Modelo Entidad Relación
Introducción al Modelo Entidad Relación
Omar Sosa-Tzec
Capitulo #1
Capitulo #1
geyrincastillo
Power Epistemologia
Power Epistemologia
Argentina
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
Axel Oppermann
Taiwan Aktuell #547 15.06.2012
Taiwan Aktuell #547 15.06.2012
Klaus Bardenhagen
Viewers also liked
(13)
www.museum-digital.de : Worum geht's dabei eigentlich
www.museum-digital.de : Worum geht's dabei eigentlich
Comentario de texto sobrela cultura y almanzor curso 2013 14
Comentario de texto sobrela cultura y almanzor curso 2013 14
REGISTRO NOVIEMBRE
REGISTRO NOVIEMBRE
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Eurokrise fsg teil 2 irrwege und auswege aus der krise
Serenata schubert
Serenata schubert
Redes
Redes
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
Schneller angepasste Lösungen für iPad und iPhone entwickeln - mit FileMaker Go.
Grußkarten
Grußkarten
Introducción al Modelo Entidad Relación
Introducción al Modelo Entidad Relación
Capitulo #1
Capitulo #1
Power Epistemologia
Power Epistemologia
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
BUYING Butler Tutorial No.2 - Methodische Anforderungsanalyse für Office-Lösu...
Taiwan Aktuell #547 15.06.2012
Taiwan Aktuell #547 15.06.2012
Similar to Überblick Kommunikationsbranche
MySpareBrain - Pitch Deck
MySpareBrain - Pitch Deck
Steve Schofield
Computational advertising in Social Networks
Computational advertising in Social Networks
Anmol Bhasin
Responsive content strategy
Responsive content strategy
Raffaele Boiano
Responsive content strategy
Responsive content strategy
Architecta | Società Italiana di Architettura dell'Informazione
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
Susan Stewart
ANNE-MARIE BINETTE (Updated May 2012)
ANNE-MARIE BINETTE (Updated May 2012)
Anne-Marie Binette
Zervant presentation @ MoneyTalks
Zervant presentation @ MoneyTalks
Technopolis Plc
Responsive content
Responsive content
Raffaele Boiano
Social Media Congress 2012
Social Media Congress 2012
Andrew Chow ✯ Keynote Speaker ✯
Web 2.0 and Social Media From Internal to External
Web 2.0 and Social Media From Internal to External
Dinis Guarda
Kmh social media top 8
Kmh social media top 8
Sandi Hester
Dexter Communications
Dexter Communications
Tarun Sewak tarun@dexterdesigns.in
Flow spacemodelmap
Flow spacemodelmap
srtdesign
Stand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B sales
Marc Binkley
Entrepart in English
Entrepart in English
Entrepart
Business model vs impact model
Business model vs impact model
Hendry Hartono
Social Customer Service Lessons Learned
Social Customer Service Lessons Learned
Andrew Maher
New(ish) media - and what's next?
New(ish) media - and what's next?
Phillip Smith
The Social Business | Social Media Masters Business Seminar
The Social Business | Social Media Masters Business Seminar
MarketingatBahrain
Clarity Profile
Clarity Profile
Rajesh Pandey
Similar to Überblick Kommunikationsbranche
(20)
MySpareBrain - Pitch Deck
MySpareBrain - Pitch Deck
Computational advertising in Social Networks
Computational advertising in Social Networks
Responsive content strategy
Responsive content strategy
Responsive content strategy
Responsive content strategy
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
ANNE-MARIE BINETTE (Updated May 2012)
ANNE-MARIE BINETTE (Updated May 2012)
Zervant presentation @ MoneyTalks
Zervant presentation @ MoneyTalks
Responsive content
Responsive content
Social Media Congress 2012
Social Media Congress 2012
Web 2.0 and Social Media From Internal to External
Web 2.0 and Social Media From Internal to External
Kmh social media top 8
Kmh social media top 8
Dexter Communications
Dexter Communications
Flow spacemodelmap
Flow spacemodelmap
Stand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B sales
Entrepart in English
Entrepart in English
Business model vs impact model
Business model vs impact model
Social Customer Service Lessons Learned
Social Customer Service Lessons Learned
New(ish) media - and what's next?
New(ish) media - and what's next?
The Social Business | Social Media Masters Business Seminar
The Social Business | Social Media Masters Business Seminar
Clarity Profile
Clarity Profile
More from BrandDoctor
Push oder Pull? Was ist die richtige Strategie für B2B-Märkte
Push oder Pull? Was ist die richtige Strategie für B2B-Märkte
BrandDoctor
White Paper: Der klassische Pitch und seine Alternativen
White Paper: Der klassische Pitch und seine Alternativen
BrandDoctor
Wann Nachfassen bei Leads?
Wann Nachfassen bei Leads?
BrandDoctor
Die 10 fatalsten Pitch-Fehler.
Die 10 fatalsten Pitch-Fehler.
BrandDoctor
New Business oder Bad Business? Die ultimative New-Business-Checkliste.
New Business oder Bad Business? Die ultimative New-Business-Checkliste.
BrandDoctor
Drei Phasen des New-Business-Pitch
Drei Phasen des New-Business-Pitch
BrandDoctor
Die Pomodoro-Technik
Die Pomodoro-Technik
BrandDoctor
Das Eisenhower-Prinzip (Produktiver durch die richtigen Prioritäten)
Das Eisenhower-Prinzip (Produktiver durch die richtigen Prioritäten)
BrandDoctor
Das Inbox-Zero-System gegen E-Mail-Chaos.
Das Inbox-Zero-System gegen E-Mail-Chaos.
BrandDoctor
Wie man Pitches verliert (oder auch gerade nicht).
Wie man Pitches verliert (oder auch gerade nicht).
BrandDoctor
Kommbranche
Kommbranche
BrandDoctor
Methodische Kreativität
Methodische Kreativität
BrandDoctor
Positioning Vertiefung
Positioning Vertiefung
BrandDoctor
Kommunikationstheorie
Kommunikationstheorie
BrandDoctor
Agenturselektion
Agenturselektion
BrandDoctor
Vertiefung Positioning
Vertiefung Positioning
BrandDoctor
Methodische Kreativität
Methodische Kreativität
BrandDoctor
Markenidentität
Markenidentität
BrandDoctor
Kreation beurteilen
Kreation beurteilen
BrandDoctor
Honorierungs- und Vertragsmodelle für Kreativleistungen
Honorierungs- und Vertragsmodelle für Kreativleistungen
BrandDoctor
More from BrandDoctor
(20)
Push oder Pull? Was ist die richtige Strategie für B2B-Märkte
Push oder Pull? Was ist die richtige Strategie für B2B-Märkte
White Paper: Der klassische Pitch und seine Alternativen
White Paper: Der klassische Pitch und seine Alternativen
Wann Nachfassen bei Leads?
Wann Nachfassen bei Leads?
Die 10 fatalsten Pitch-Fehler.
Die 10 fatalsten Pitch-Fehler.
New Business oder Bad Business? Die ultimative New-Business-Checkliste.
New Business oder Bad Business? Die ultimative New-Business-Checkliste.
Drei Phasen des New-Business-Pitch
Drei Phasen des New-Business-Pitch
Die Pomodoro-Technik
Die Pomodoro-Technik
Das Eisenhower-Prinzip (Produktiver durch die richtigen Prioritäten)
Das Eisenhower-Prinzip (Produktiver durch die richtigen Prioritäten)
Das Inbox-Zero-System gegen E-Mail-Chaos.
Das Inbox-Zero-System gegen E-Mail-Chaos.
Wie man Pitches verliert (oder auch gerade nicht).
Wie man Pitches verliert (oder auch gerade nicht).
Kommbranche
Kommbranche
Methodische Kreativität
Methodische Kreativität
Positioning Vertiefung
Positioning Vertiefung
Kommunikationstheorie
Kommunikationstheorie
Agenturselektion
Agenturselektion
Vertiefung Positioning
Vertiefung Positioning
Methodische Kreativität
Methodische Kreativität
Markenidentität
Markenidentität
Kreation beurteilen
Kreation beurteilen
Honorierungs- und Vertragsmodelle für Kreativleistungen
Honorierungs- und Vertragsmodelle für Kreativleistungen
Recently uploaded
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
IlamathiKannappan
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Recently uploaded
(20)
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Überblick Kommunikationsbranche
1.
Lehrveranstaltung ABOVE-THE-LINE-
COMMUNICATION Wie man erfolgreiche Kommunikationskampagnen plant ÜBERBLICK KOMMUNIKATIONS- BRANCHE Konzept und Vorlesung: Dipl. Kommunikationswirt Andreas Wiehrdt
2.
Die folgenden Folien
und deren Inhalte sind geistiges Eigentum von Andreas Wiehrdt, München. Die Nutzung wird ausdrücklich nur für private- beziehungsweise Bildungszwecke und nur auf Widerruf gestattet. Die Vervielfältigung, Publizierung oder Weitergabe an Dritte, auch in Auszügen, ist ausdrücklich untersagt. Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
3.
Meine Ziele 1. Überblick
über die Agenturlandschaft 2. Was sich verändert 3. Die Herausforderungen 4. Networks 5. Rankings Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
4.
Von „Mad Men“
zu „Digital natives“ Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
5.
Das typische Agenturteam
Account Executive Head of Media Ken Cosgrove Harry Crane New Business Director Creative Director Copy Writer Roger Sterling Don Draper Peggy Olson Director of Account Director Agency Operations Pete Campbell Joan Harris Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
6.
was verdient man
in der werbung? Account Executive Head of Media 38.000,- € 65.000 € New Business Director Creative Director Copy Writer 120.000,- € 130.000,- € 39.000,- € Director of Account Director Agency Operations 60.000,- € 35.000,- € QUELLE: www.gehalt.de | 2012 Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
7.
was verdient man
in der werbung? Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
8.
herausforderungen der kommunikationsbranche • Sinkende
Erlöse • Mangel an qualifizierten Mitarbeitern • Fragmentierung der Medien / Kanäle • Emanzipation der Zielgruppen • Intellektualisierung der Kommunikationstechnologien • Wachsende Komplexität • Internationalisierung der Märkte • Entscheidungsdruck: Generalisten- versus Spezialistentum Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
9.
inhabergeführte- versus
üb network-Agenturen un g A Was spricht für – was gegen Networkagenturen? B Was spricht für – was gegen inhabergeführte Agenturen? Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
10.
Profiles of world’s
top 50 agency firms, part of AGENCY FAMILY TREES 2010 premium content in AdAge.com’s DataCenter die grossen networks Primary holdings of the world’s top four agency companies by 2009 worldwide revenue WPP $13.60B OMNICOM GROUP $11.72B PUBLICIS GROUPE $6.29B INTERPUBLIC GROUP OF COS. $6.03B NO. 1 WORLDWIDE REVENUE NO. 2 WORLDWIDE REVENUE NO. 3 WORLDWIDE REVENUE NO. 4 WORLDWIDE REVENUE U.S. REVENUE: $4.44 BILLION HEADQUARTERS: DUBLIN U.S. REVENUE: $6.18 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE ESTIMATE: $2.72 BILLION HEADQUARTERS: PARIS U.S. REVENUE: $3.37 BILLION HEADQUARTERS: NEW YORK WORLDWIDE EMPLOYEES: 98,759 MARKET CAP: $13.7 BILLION WORLDWIDE EMPLOYEES: 63,000 MARKET CAP: $12.5 BILLION WORLDWIDE EMPLOYEES: 45,402 MARKET CAP: $8.7 BILLION WORLDWIDE EMPLOYEES: 40,000 MARKET CAP: $4.4 BILLION WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $912 MILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE STARCOM MEDIAVEST WORLDWIDE REVENUE BY DISCIPLINE LOWE & PARTNERS $543 MILLION Branding & identity, Advertising, media Specialty communications Traditional media Media Advertising GROUP $809 MILLION Constituency Management Advertising & media healthcare & investment Grey $505 MILLION $1.07 billion; 9.1% advertising Cline Davis & Mann $147 MILLION $1.32 billion; 21.0% $2.20 billion; 35.0% Group1 $4.14 billion; 68.7% Lowe & Partners $253 MILLION specialist management $5.20 billion; 44.3% $915 million; 15.2% AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA communications $5.26 billion; 38.7% NETWORK LEAD AGENCY HEALTHCARE AGENCY Starcom MediaVest Group $749 MILLION Public relations MEDIA AGENCY $3.50 billion; 25.7% G2 $280 MILLION $1.08 billion; 9.2% Corbett Accel Healthcare Deutsch $177 MILLION MARKETING SERVICES AGENCY Healthcare Group $61 MILLION SMG PERFORMANCE MARKETING $31 MILLION $328 million; 5.4% AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK MARKETING SERVICES AGENCY GROUP GHG $110 MILLION HEALTHCARE AGENCY Lowe Healthcare Worldwide $80 MILLION HEALTHCARE AGENCY Critical Mass $75 MILLION SMG Search $14 MILLION HEALTHCARE AGENCY. REPORTS INTO DEUTSCH DIGITAL AGENCY. OMNICOM OWNS 54% SEARCH MARKETING. PART OF PERFORMANCE MARKETING Batey $8 MILLION Huge $33 MILLION SINGAPORE-BASED AGENCY NETWORK Marketing DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC Dieste $39 MILLION Spark Communications $13 MILLION services MEDIA AGENCY Wing $8 MILLION HISPANIC AD AGENCY SAMS (Specialized (excluding CMG) OTHER AGENCIES Agencies and $646 million; HISPANIC AD AGENCY Direct Partners $17 MILLION Marketing Services) Tapestry $11 MILLION 10.7% DIRECT MARKETING AGENCY STARCOM’S MULTICULTURAL MEDIA AGENCY Accentmarketing $11 MILLION $2.77 billion; 44.0% Public relations & public affairs Consumer insight UNITED GROUP $86 MILLION Customer relationship management Doremus $39 MILLION MV42 $6 MILLION 1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG HISPANIC AGENCY. INTERPUBLIC OWNS 49% $1.25 billion; 9.2% $3.60 billion; 26.5% $4.38 billion; 37.4% BUSINESS-TO-BUSINESS AGENCY Dentsu owns 15% of Publicis Groupe MEDIAVEST’S MULTICULTURAL MEDIA AGENCY houses PR agencies, Jack Morton Worldwide, Octagon, Campbell-Ewald $161 MILLION Berlin Cameron United $15 MILLION Publicis owns 1% of Interpublic Group FutureBrand and certain other marketing services. AD AGENCY AD AGENCY Element 79 $24 MILLION GLOBAL NETWORKS GLOBAL NETWORKS AD AGENCY GLOBAL NETWORKS DIGITAS $550 MILLION GLOBAL NETWORKS Carmichael Lynch $41 MILLION Cole & Weber United $11 MILLION AD AGENCY AD AGENCY Footsteps $8 MILLION Digitas $443 MILLION YOUNG & RUBICAM DDB WORLDWIDE MULTICULTURAL AD AGENCY. OMNICOM OWNS 49% PUBLICIS $1.06 BILLION DIGITAL AGENCY MCCANN WORLDGROUP $2.67 BILLION Cubocc NA BRANDS $2.65 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.22 BILLION GMR Marketing $78 MILLION Digitas Health $107 MILLION ADVERTISING AND MARKETING SERVICES AGENCY BASED IN BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010 EVENT MARKETING AGENCY. Publicis $875 MILLION DIGITAL HEALTHCARE AGENCY McCann Erickson Worldwide $1.42 BILLION Y&R $932 MILLION Hill & Knowlton $330 MILLION DDB Worldwide $1.11 BILLION NETWORK LEAD AGENCY NETWORK LEAD AGENCY Dailey $24 MILLION NETWORK LEAD AGENCY PR AGENCY NETWORK LEAD AGENCY Goodby, Silverstein AD AGENCY & Partners $105 MILLION Publicis Modem & Dialog $170 MILLION OTHER VIVAKI NA Weber Shandwick $360 MILLION Sudler & Hennessey $126 MILLION CommonHealth $156 MILLION Interbrand $195 MILLION AD AGENCY MARKETING SERVICES AGENCY PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP DeVries Public Relations $18 MILLION HEALTHCARE AGENCY HEALTHCARE AGENCY BRANDING CONSULTANCY Publicis & Hal Riney $17 MILLION Razorfish $409 MILLION MRM Worldwide $260 MILLION PR AGENCY Tapsa Grizzard Communications Group $32 MILLION DIGITAL AGENCY Landor Associates $121 MILLION $30 MILLION Tribal DDB $188 MILLION DIRECT MARKETING AGENCY AD AGENCY DIGITAL AND DIRECT MARKETING AGENCY GolinHarris $109 MILLION BRANDING CONSULTANCY MADRID-BASED AD AGENCY DIGITAL AGENCY Medias & Regies Europe $84 MILLION PR AGENCY GSD&M Idea City Momentum Worldwide $175 MILLION $65 MILLION OUT-OF-HOME ADVERTISING Cohn & Wolfe $117 MILLION Brand Union $13 MILLION TracyLocke $104 MILLION AD AGENCY LEO BURNETT MARKETING SERVICES AGENCY Hill Holliday $160 MILLION PR AGENCY AD AGENCY PROMOTION AGENCY WORLDWIDE $1.10 BILLION Denuo $6 MILLION McCann Healthcare AD AGENCY Harrison & Star $55 MILLION CONSULTANCY. PART OF VIVAKI VML $91 MILLION Alma DDB $17 MILLION Worldwide $138 MILLION IW Group $11 MILLION DIGITAL AGENCY WPP DIGITAL $221 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 74% HEALTHCARE AGENCY Leo Burnett Worldwide $777 MILLION Phonevalley NA HEALTHCARE AGENCY ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49% Javelin NETWORK LEAD AGENCY $46 MILLION MOBILE-MARKETING AGENCY Bravo Group $29 MILLION 24/7 Real Media $110 MILLION Rodgers Townsend $13 MILLION Martin Agency $112 MILLION Jack Morton Worldwide $95 MILLION HISPANIC AD AGENCY DIRECT MARKETING AGENCY Arc Worldwide $247 MILLION AD AGENCY EVENT MARKETING AGENCY DIGITAL AD NETWORK AD AGENCY LatinWorks $20 MILLION MARKETING SERVICES AGENCY HEALTHCARE AGENCIES Kang & Lee Advertising $16 MILLION Bridge Worldwide $49 MILLION Roberts & Langer DDB $8 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 49% FutureBrand $56 MILLION Mullen $83 MILLION ASIAN-AMERICAN AD AGENCY DIGITAL AGENCY AD AGENCY Beacon Communications $61 MILLION BRANDING CONSULTANCY. ALIGNED WITH AD AGENCY LyonHeart $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; PUBLICIS HEALTHCARE MCCANN WORLDGROUP SicolaMartin $7 MILLION Schematic $40 MILLION Spike DDB $3 MILLION HEALTHCARE AGENCY DENTSU OWNS 34% COMMUNICATIONS GROUP $452 MILLION MWW Group $36 MILLION AD AGENCY DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% Campbell Mithun $53 MILLION PR AGENCY Marketing Arm $102 MILLION Lapiz Hispanic Marketing $6 MILLION AD AGENCY Robinson Lerer & Montgomery NA Blue Interactive Marketing $11 MILLION RAPP $588 MILLION MARKETING SERVICES AGENCY GROUP HISPANIC AD AGENCY Medicus Lifebrands/ Octagon $121 MILLION PR AGENCY SINGAPORE-BASED DIGITAL AGENCY MARKETING SERVICES AGENCY AND NETWORK Publicis Lifebrands $111 MILLION TM Advertising $34 MILLION SPORTS AND ENTERTAINMENT MARKETING AGENCY Martin Williams Advertising $37 MILLION Vigilante $4 MILLION PART OF PUBLICIS HEALTHCARE AD AGENCY WUNDERMAN $828 MILLION HeathWallace $8 MILLION Kern Organization $18 MILLION AD AGENCY MULTICULTURAL AD AGENCY Siboney USA $5 MILLION MARKETING SERVICES AGENCY AND NETWORK U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES AGENCY. PART OP RAPP NETWORK Saatchi & Saatchi Avrett Free Ginsberg $19 MILLION HISPANIC AGENCY. INTERPUBLIC OWNS 49% Merkley & Partners $43 MILLION SAATCHI & SAATCHI $759 MILLION Healthcare Advertising $47 MILLION AD AGENCY Blast Radius $55 MILLION Quasar Media $4 MILLION AD AGENCY Tierney Communications $11 MILLION VANCOUVER-BASED DIGITAL AGENCY. INDIA-BASED DIGITAL AGENCY. WPP OWNS 75% BBDO WORLDWIDE $1.67 BILLION PART OF PUBLICIS HEALTHCARE Fitzgerald & Co. $18 MILLION AD AGENCY IN WUNDERMAN NETWORK Russ Reid Co. $26 MILLION Saatchi & Saatchi $650 MILLION Saatchi & Saatchi Wellness $27 MILLION AD AGENCY BBDO Worldwide $1.14 BILLION NETWORK LEAD AGENCY Translation Consulting Zaaz $25 MILLION MEDIA AGENCIES NETWORK LEAD AGENCY DIRECT MARKETING AGENCY PART OF PUBLICIS HEALTHCARE Gotham $17 MILLION & Brand Imaging $6 MILLION DIGITAL AGENCY. IN WUNDERMAN NETWORK Siegel & Gale $37 MILLION Team One $50 MILLION Williams Labadie $15 MILLION AD AGENCY AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60% Proximity Worldwide $395 MILLION BRANDING CONSULTANCY AD AGENCY PART OF PUBLICIS HEALTHCARE Casanova Pendrill RTC Relationship Marketing $25 MILLION GROUP M $2.06 BILLION DIGITAL AGENCY $10 MILLION MEDIA AGENCIES DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK Targetbase $82 MILLION Saatchi & Saatchi X $41 MILLION Saatchi & Saatchi HISPANIC AD AGENCY Mindshare Worldwide $713 MILLION Organic $136 MILLION MARKETING SERVICES AGENCY PROMOTION AGENCY Healthcare Innovations Designkitchen $11 MILLION $11 MILLION DRAFTFCB DIGITAL AGENCY. IN WUNDERMAN NETWORK MEDIA AGENCY DIGITAL AGENCY Unit 7 $22 MILLION Conill $18 MILLION PART OF PUBLICIS HEALTHCARE $1.18 BILLION MEDIABRANDS $686 MILLION QUELLE: AdvertisingAge‘s Agency Family Trees MILLION MEC $595 2010 DIRECT MARKETING AGENCY HISPANIC AD AGENCY BURSON-MARSTELLER $385 MILLION MEDIA AGENCY TBWA WORLDWIDE $1.52 BILLION PUBLIC RELATIONS & EVENTS DraftFCB $885 MILLION UM $368 MILLION PR AGENCY AND NETWORK NETWORK LEAD AGENCY MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP Proof $12 MILLION MediaCom $570 MILLION TBWA Worldwide $1.02 BILLION MEDIA AGENCIES OTHER AGENCIES Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de R/GA $132 MILLION Initiative $248 MILLION AD AGENCY. PART OF BURSON-MARSTELLER NETWORK MEDIA AGENCY NETWORK LEAD AGENCY MS&L GROUP $488 MILLION DIGITAL AGENCY MEDIA AGENCY. ALIGNED WITH DRAFTFCB Group M Search $90 MILLION Zimmerman Advertising $134 MILLION OMNICOM MEDIA GROUP $1.33 BILLION Bartle Bogle Hegarty $155 MILLION SEARCH MARKETING AGENCY LONDON-BASED AD AGENCY. PUBLICIS OWNS 49% MS&L $237 MILLION DraftFCB Healthcare $112 MILLION Wahlstrom Group $20 MILLION OGILVY & MATHER $1.75 BILLION AD AGENCY OMD Worldwide $730 MILLION PR AGENCY HEALTHCARE AGENCY DIRECTORY AGENCY. PART OF GEOMENTUM Maxus $90 MILLION Integer Group $127 MILLION Fallon Worldwide $68 MILLION OgilvyOne Worldwide $683 MILLION MEDIA AGENCY MEDIA AGENCY AD AGENCY Kekst & Co. $39 MILLION Hacker Group $32 MILLION Reprise Media $14 MILLION PROMOTION AGENCY PR AGENCY DIRECT MARKETING AGENCY SEARCH MARKETING AGENCY MARKETING SERVICES AGENCY Kinetic PHD $138 MILLION Kaplan Thaler Group $65 MILLION NA Tequila $110 MILLION
11.
inhabergeführte Agenturen
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
12.
Die kreativsten köpfe
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
13.
Die Werbefachpresse
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
14.
Dies ist nur
ein Auszug aus den kompletten Trainingsunterlagen zum Thema. Wenn Sie das Thema interessiert beziehungsweise Sie Ihre Mitarbeiter in diesem oder einem anderen Job-relevanten Thema von didaktisch versierten Branchen-Insider trainieren lassen möchten, freue ich mich auf Ihre Kontaktaufnahme Andreas Wiehrdt Kontakterschule Cheftrainer www.kontakterschule.de +49. (0)1 51. 50 67 67 92 Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
15.
Mein Profil „Andreas Wiehrdt
ist Werber aus Leidenschaft; Berater, Trainer, Coach und Dozent. Erfahrung aus über 20 Jahren in der Marketing- und Werbewelt als Berater und Stratege in internationalen Full-Service-Agenturen für Blue-Chip-Marken fließen in seine Workshops und Keynotes für viele relevante Themen rund um Marketing und Werbung ein. Er arbeitet lieber als kreativer Wissensvermittler, Katalysator Andreas Wiehrdt und Moderator denn als Dozent. Konsequenterweise wird das Ehrengutstr. 19 80469 München Wissen in seinen Workshops gemeinsam erarbeitet und durch anregende Übungen gefestigt.“ 01 51.50 67 67 92 schreibt DESIGNERDOCK München, andreas@wiehrdt.de die Personalberatung für die Kreativindustrie www.designerdock.de www.wiehrdt.de www.kontakterschule.de Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Download now