Sosyal medya hakkında herkes bir şeyler söylüyor ama ne kadarını anlıyoruz? İşte en basit anlatımla Sosyal Medya & Sosyal Medya Pazarlaması.
Not: OpenAgenda şirketi sunumumu çalarak http://www.slideshare.net/OpenAgenda/nedir-bu-sosyal-medya-12281319 hiç bir referans göstermeden tekrar yüklemiştir.
Wochenendseminar "Von Blog bis Twitter - Öffentlichkeitsarbeit in Zeiten von Social Media" im Institut für Weiterbildung e.V der Fakultät Wirtschafts- und Sozialwissenschaften der Universität Hamburg (28. bis 30.05.2010)
Social media and its Impacts on societyUrwa Shanza
Group members submitted a report to Ma'am Madiha on social media. The document discusses the definition of social media and why people share information online. It also outlines key benefits of social media such as expanding businesses, enhancing connectivity, and raising awareness for important causes. However, the document also notes some negative impacts of excessive social media use such as increased depression, anxiety, cyberbullying, fear of missing out, and disrupted sleep patterns.
Sosyal medya hakkında herkes bir şeyler söylüyor ama ne kadarını anlıyoruz? İşte en basit anlatımla Sosyal Medya & Sosyal Medya Pazarlaması.
Not: OpenAgenda şirketi sunumumu çalarak http://www.slideshare.net/OpenAgenda/nedir-bu-sosyal-medya-12281319 hiç bir referans göstermeden tekrar yüklemiştir.
Wochenendseminar "Von Blog bis Twitter - Öffentlichkeitsarbeit in Zeiten von Social Media" im Institut für Weiterbildung e.V der Fakultät Wirtschafts- und Sozialwissenschaften der Universität Hamburg (28. bis 30.05.2010)
Social media and its Impacts on societyUrwa Shanza
Group members submitted a report to Ma'am Madiha on social media. The document discusses the definition of social media and why people share information online. It also outlines key benefits of social media such as expanding businesses, enhancing connectivity, and raising awareness for important causes. However, the document also notes some negative impacts of excessive social media use such as increased depression, anxiety, cyberbullying, fear of missing out, and disrupted sleep patterns.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
This document discusses social media marketing. It defines social media as online communication and collaboration between interconnected networks of people and organizations. Social media marketing utilizes social media technologies to create and deliver value for an organization. The document outlines key concepts like the zones of social media, characteristics of Web 2.0 that differentiate it from Web 1.0, the social media value chain, and common marketing objectives for social media campaigns.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
This document outlines a social media marketing plan to promote ticket sales. It will generate online sales through targeted social media interactions like Facebook, Twitter, YouTube, blogs and websites. The plan will create social media pages and profiles, post engaging content, join relevant groups, follow influencers, advertise and comment on others' content to drive traffic to the ticket website. Progress will be tracked using analytics and performance reports on metrics like website traffic, tickets sold and costs will be provided. The social media work will begin in the first 4 weeks with promotion ongoing for 3-4 months alongside advertising.
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This document discusses social media and its importance. It begins by asking the reader to reflect on which social media platform they use most and its best and worst features. It then notes that by 2018, one-third of the global population, or 2.62 billion individuals, used social media. The core features of social media are described as social networks, user-generated content, and social bookmarking. Examples are given of popular social media sites for each feature. The document emphasizes using social media to improve one's online presence by absorbing, listening, putting out quality content, and engaging others. It provides tactics for using social media for business on any budget and offers best practices such as conversing rather than shouting and being transparent.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
This document discusses social media marketing. It defines social media as online communication and collaboration between interconnected networks of people and organizations. Social media marketing utilizes social media technologies to create and deliver value for an organization. The document outlines key concepts like the zones of social media, characteristics of Web 2.0 that differentiate it from Web 1.0, the social media value chain, and common marketing objectives for social media campaigns.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
This document outlines a social media marketing plan to promote ticket sales. It will generate online sales through targeted social media interactions like Facebook, Twitter, YouTube, blogs and websites. The plan will create social media pages and profiles, post engaging content, join relevant groups, follow influencers, advertise and comment on others' content to drive traffic to the ticket website. Progress will be tracked using analytics and performance reports on metrics like website traffic, tickets sold and costs will be provided. The social media work will begin in the first 4 weeks with promotion ongoing for 3-4 months alongside advertising.
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This document discusses social media and its importance. It begins by asking the reader to reflect on which social media platform they use most and its best and worst features. It then notes that by 2018, one-third of the global population, or 2.62 billion individuals, used social media. The core features of social media are described as social networks, user-generated content, and social bookmarking. Examples are given of popular social media sites for each feature. The document emphasizes using social media to improve one's online presence by absorbing, listening, putting out quality content, and engaging others. It provides tactics for using social media for business on any budget and offers best practices such as conversing rather than shouting and being transparent.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
Präsentation von Eva Gottmann (Universität Augsburg, Twitter: @Evsche), bei der Fortbildung "Soziale Netzwerke in der kirchlichen Arbeit", Landau 19.-21.11.2012
Diese PowerPoint ist der zweite Teil einer Vortragsserie für Kommunalpolitiker über das Web 2.0. In diesem Teil geht es insbesondere um Facebook und Twitter.
Muss ein Landrat twittern? Oder: was Bürger von einer modernen Verwaltung erw...Andreas Illig
Muss ein Landrat twittern? Oder: was Bürger von einer modernen Verwaltung erwarten.
Vortrag auf den Mailingtagen 2011 in Nürnberg von Andreas Illig (Manager, SHS VIVEON AG).
Mit der immer größeren Reichweite von Sozialen Netzwerken erwarten Bürger auch attraktive Kommunikationswege bei Behörden und öffentlichen Verwaltungen. Dies erfordert aber ein Umdenken in der Kommunikation. Doch welche Kanäle sind hier die richtigen? Twitternde Politiker werden häufig noch belächelt. Ist eine Facebook-Seite überhaupt notwendig? Welche Angebote wünschen sich die Bürger? Und welche Prozesse und Rollen müssen neu definiert werden?
Dieser Vortrag zeigt anhand von Praxisbeispielen gut funktionierende Lösungsansätze und Strategien für eine bürgerorientierte Verwaltung.
6. Wie funktionieren soziale Medien? Nutzer 2 liest Info Nutzer 1 schreibt Information Nutzer 3 (mit 2 vernetzt) wird auf Nutzer 1 aufmerksam Nutzer 1 liest Kommentare von Nutzer 2 und 3 Nutzer 2 kommentiert und teilt Info Nutzer 3 kommentiert und teilt Info Nutzer 1 reagiert und schreibt neue Info