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TabletsUpgrade from Codex projectCurrenttrends fromSwisspublishing house Zürich 6th of June 2011 Philippe Gendret
Print 	65%	advertisingdecreasing  ? 2-5% / year 	35%	readersdecreasing     2-5% / year Web 	99% advertising		+ 15-25% / year Mobile 	99% advertising		+ 20-50%/ year Tabletts 	99% advertising   		sponsoring + (printabo + free iPadaccess) I2 Philippe Gendret_ Actualités Digitales_26.05.2011 CurrentSwiss Media House business model
I3 Philippe Gendret_ Actualités Digitales_26.05.2011 Nomadsmonetizations WEB Back to established brands for News sites  Pay-wall = quality content = niche = ‘’qualitypaper’’ MOBILE 1995-2008	logos & ringstones (services + print ad) 2009- 2012	premium SMS contests- advertisingpaid contents  2% 2010paid-services premium       49% advertising    49% Edipresse April 2011
Codex = OneeKiosk - multiple formats - devicesdownload 4 Verlage Verlage Verlage Verlage 04.03.2010 Inhaltsangebote über verschiedene Kanäle „CH eKiosk“ Etc. Trendtagung Online - Schweizer eReading Projekt “Content Stores” Browser Internet / Mobile Provider Endgeräte
Codex project 5 Kunde Verlage Content Codex Pilot-Plattform Netz 04.03.2010 Verschiedene Anbindungen (ePub Generierung ausprobieren Log-File eReader Frontend User DB Nutzungsdaten Content Server Web-Shop ePub Trendtagung Online - Schweizer eReading Projekt Existierende XML Schnittstellen PC Frontend eBooks ,[object Object]
Wir erhalten Rückmeldungen von interessieren Testkunden
Wir bauen Know-How auf für eine kommerzielle Umsetzung
Wir schaffen eine Grundlage für die Diskussion mit Lieferanten,[object Object]
E-inkprocess a 10 yearsdisappointment 7 Présentation Presse Suisse 23.04.2010 A4   Max 200 $
iPhone  leader  95% Edipresse’straffic I8 Philippe Gendret_ Actualités Digitales_26.05.2011 2 to 5% for Edipresse
I9 Philippe Gendret_ Actualités Digitales_26.05.2011 In  years 2005-2008 Publisherswanted to invest in radiosfor increasingtheir audiences in the evening ! Source: Xiti Web = offices hours Mobile = transportation + free time source Edipresse News websitesapril 2011
Whichdevice, which content, which business model? 10 Présentation Presse Suisse 23.04.2010
Publishers challenges Homogenous portfolio  (modélisation WePad-G.Waller 15.04.2010) 11 prix Proche de l’expérience print Présentation Presse Suisse 23.04.2010
PaidiPad = print + web +  services one App/brand Philippe Gendret_ Actualités Digitales_26.05.2011 services & technologies rédactions webfactory commercial diffusion Best practice  I12
0 2011: iPad End User Process 2010 2011 App Codex Free App Mobile Free AppTitle Free App Mobile Free AppTitle Free Single copy Subscription Free Content (web) $ $ $ Publisher Single copy Subscription Single copy Subscription $ $ $ $ $   30%  +  Codex cost

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Swiss Tablet Trends & the Codex Project

  • 1. TabletsUpgrade from Codex projectCurrenttrends fromSwisspublishing house Zürich 6th of June 2011 Philippe Gendret
  • 2. Print 65% advertisingdecreasing ? 2-5% / year 35% readersdecreasing 2-5% / year Web 99% advertising + 15-25% / year Mobile 99% advertising + 20-50%/ year Tabletts 99% advertising sponsoring + (printabo + free iPadaccess) I2 Philippe Gendret_ Actualités Digitales_26.05.2011 CurrentSwiss Media House business model
  • 3. I3 Philippe Gendret_ Actualités Digitales_26.05.2011 Nomadsmonetizations WEB Back to established brands for News sites Pay-wall = quality content = niche = ‘’qualitypaper’’ MOBILE 1995-2008 logos & ringstones (services + print ad) 2009- 2012 premium SMS contests- advertisingpaid contents 2% 2010paid-services premium 49% advertising 49% Edipresse April 2011
  • 4. Codex = OneeKiosk - multiple formats - devicesdownload 4 Verlage Verlage Verlage Verlage 04.03.2010 Inhaltsangebote über verschiedene Kanäle „CH eKiosk“ Etc. Trendtagung Online - Schweizer eReading Projekt “Content Stores” Browser Internet / Mobile Provider Endgeräte
  • 5.
  • 6. Wir erhalten Rückmeldungen von interessieren Testkunden
  • 7. Wir bauen Know-How auf für eine kommerzielle Umsetzung
  • 8.
  • 9. E-inkprocess a 10 yearsdisappointment 7 Présentation Presse Suisse 23.04.2010 A4 Max 200 $
  • 10. iPhone leader 95% Edipresse’straffic I8 Philippe Gendret_ Actualités Digitales_26.05.2011 2 to 5% for Edipresse
  • 11. I9 Philippe Gendret_ Actualités Digitales_26.05.2011 In years 2005-2008 Publisherswanted to invest in radiosfor increasingtheir audiences in the evening ! Source: Xiti Web = offices hours Mobile = transportation + free time source Edipresse News websitesapril 2011
  • 12. Whichdevice, which content, which business model? 10 Présentation Presse Suisse 23.04.2010
  • 13. Publishers challenges Homogenous portfolio (modélisation WePad-G.Waller 15.04.2010) 11 prix Proche de l’expérience print Présentation Presse Suisse 23.04.2010
  • 14. PaidiPad = print + web + services one App/brand Philippe Gendret_ Actualités Digitales_26.05.2011 services & technologies rédactions webfactory commercial diffusion Best practice I12
  • 15. 0 2011: iPad End User Process 2010 2011 App Codex Free App Mobile Free AppTitle Free App Mobile Free AppTitle Free Single copy Subscription Free Content (web) $ $ $ Publisher Single copy Subscription Single copy Subscription $ $ $ $ $ 30% + Codex cost
  • 16.
  • 18. Volume de lecteurs
  • 24. Lay-out print + digital
  • 26. Ad + readers revenues
  • 27.
  • 28. Thanks for your attention Philippe Gendret pgendret@openwt.com 079.455.25.20 I15 Philippe Gendret_ Actualités Digitales_26.05.2011

Hinweis der Redaktion

  1. Les enjeux pour les éditeurs:Intégrer l’offre commerciale des tablettes dans l’éventail des nouveaux supports digitaux: quels contenus, à quel prix, comment monétiser 10 ans de mauvaises habitudes gratuites avec le web et le mobile?Produire des contenus adaptés au besoins des clients ( pertinence du timing avec le support)Préparer les évolutions de gestion des rédactions ( news room ou équipes dédiées?)Préparer les évolution s techniques de productions des contenus. Adobe, e-pubPréparer l’évolution du modèle publicitaire
  2. Les tablettes:Les tablettes: une évolution permanente, un objectif éditeur de répondre à tous les segments de marché ( pyramide des tablettes à faire avec types de lectorat .Ipad ou pas Ipad?: génial, un acteur parmi d’autresTest Codex en mai-juin : questionnaire pour tester l’ergonomie, les contenus, les prix, les attentes, le marchéEndgeräteVerfügbarkeit Angebote (Verlage)Technische Herausforderungen (DRM Anforderungen seitens der Verlage)Schweiz als kleines Land, nicht bei allen Geräte-Herstellern, Partner zuoberst auf der Roadmap