16. most projects fail
no validation of hypothesis,
so no iterations to improve
missing experience to control
a startup / unclear kpi
Dienstag, 23. Oktober 12
17. 3 development stages
magic happens here
Business Product
Model Market Scale
Generation Fit
Dienstag, 23. Oktober 12
18. business model canvas
compas to keep main business focus
to gain „objectivity“ on decisions
your business model is your product
keep 9 topics in focus
Dienstag, 23. Oktober 12
39. key take aways
• focus on business factors (9 areas of canvas)
• work with real customers
• experiment and learn - critical, & analytical
• use short cycles and small changes
• reduce, reduce, reduce
Dienstag, 23. Oktober 12
40. "Try? Do or Do not. There is no try.“
Dienstag, 23. Oktober 12