Configure your content based on the trends evolved in the content marketing space. Make the right choice of content and media.

1. Content
Configuration &
Marketing
Trends
@nischalgni
At Digital
Marketing
Summit,
Hyderabad
15/02/14
www.nischalagnihotri.wordpress.com

2. What is Content Marketing?
Content
INFLUENCE
Sale/
Marketing
Objective
@nischalgni
www.nischalagnihotri.wordpress.com

3. What is your content flow?
Production
Marketing
Measuring & Feedback
@nischalgni
www.nischalagnihotri.wordpress.com

4. Content Configuration
Visible Content
@nischalgni
www.nischalagnihotri.wordpress.com

5. Visible Content
@nischalgni
www.nischalagnihotri.wordpress.com

6. Invisible Content
@nischalgni
www.nischalagnihotri.wordpress.com

7. Content Configuration
Based on what
works best for
your brand
Configure your content
and
support with A/B testing
@nischalgni
www.nischalagnihotri.wordpress.com

8. @nischalgni
www.nischalagnihotri.wordpress.com

9. Which of the
content trends
will evolve in
2014?
1. Thought
Leadership
@nischalgni
www.nischalagnihotri.wordpress.com

10. Which of the
content trends
will evolve in
2014?
2. Opinions
@nischalgni
www.nischalagnihotri.wordpress.com

11. Which of the
content trends
will evolve in
2014?
3.
Attribution
@nischalgni
www.nischalagnihotri.wordpress.com

12. Which of the
content trends
will evolve in
2014?
4. Curation
@nischalgni
www.nischalagnihotri.wordpress.com

13. Which of the
content trends
will evolve in
2014?
5.
Response
Team
@nischalgni
www.nischalagnihotri.wordpress.com

14. Which of the
content trends
will evolve in
2014?
6. Mobile &
Video
@nischalgni
www.nischalagnihotri.wordpress.com

15. nischalagnihotri@gmail.com
@nischalgni
Thank
You
www.nischalagnihotri.wordpress.com