Vortrag zum Thema “hybris & SAP – der logische Schritt“ von Manuel Tönz anlässlich des Unic E-Business Breakfast am 24. Oktober 2013 in Wien.

2. hybris presentation
for
UNIC / Cap Gemini
Event

3. Product information – Consistency is key!

4. Product information – customer frustration alert!!!

5. Today: Channel specific Applications
no view across channels; directly integrated in numerous backend
systems
Online
In Store
Call Center
Mobile
Data
Data
Data
Data
BACK OFFICE
ERP
Warehouse
BSS
CRM
OSS
Suppliers

6. New Software Category to support New Customer Behavior
from a collection of point solutions to a modular, homogeneous, omnichannel platform
FRONT OFFICE
TV
Console
Web
POS
Mobile
Call
Center
Social
Print
channels (channel optimized customer experience)
commerce logic and processes (merchandizing, order management,..)
content (products, customers, orders, inventory)
BACK OFFICE
ERP
Warehouse
BSS
CRM
OSS
Suppliers

7. New Software Category to support New Customer Behavior
from a collection of point solutions to a modular, homogeneous, omnichannel platform
FRONT OFFICE
TV
Console
Web
POS
Mobile
Call
Center
omni-channel logic
Social
Print
order management
master data
omni-channel
touch points
platform
BACK OFFICE
ERP
Warehouse
BSS
CRM
OSS
Suppliers

8. Platform: hybris Commerce for B2C or B2B
Comprehensive but modular functionality
8

9. hybris Commerce Accelerator

10. Best practice storefronts including mobile

11. Integrated & usability friendly cockpits

12. hybris goes TV

13. BizX Business Impact
hybris Omni-Channel Business Improvements

14. hybris Omni-Channel Business Improvements
BizX Business Impact
*
*Source: 2012 hybris Customer Survey