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Warum acquia kopie
- 1. Die ‘5 Schlüssel’ zum Erfolg einer Digital- Business-Plattform”
- 2. Acquia unterstützt Sie dabei, Social Engagement, Content und E-Commerce in Ihre Multi-Channel/ Omnichannel und digitalen Strategien zu integrieren Digital Business Plattform
- 3. Seien Sie ‘agil’: Die digitale Welt wird immer schneller und schneller… By PatrickSmithPhotography
- 4. In 2020, 50 billions Of connected devices (Orange sources) By PatrickSmithPhotography The World change… AGILITÄT: Wir leben in einer immer stärker vernetzten Welt…
- 5. Seien Sie ‘Mobile’: Denken Sie daran: ‘Mobile First’ und ermöglichen Sie Ihren Kunden, durchgängig integrierte Cross-Channel Erlebnisse Flickr : By heαrtbreaker In 2014, most of Internet access come from Mobile devices
- 6. Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor” +1.7b people are using Social Network Seien Sie SOCIAL : User sind Ihre besten Markenbotschafter! Fantastic!
- 7. 77%+ of the Web sites are not using Personalization ! Seien Sie ‘anders’: USER wollen “individuell” sein!
- 8. SIE haben es in der Hand Source 2013 : Kanter Media POEM : Forrester Research Model
- 9. User Generated Content SEO Email Analytics Marketing Automation Personalization Multi-channel Rich Media CRM CONTEN T COMMUNIT Y COMMER CE … 3 C's Acquia unterstützt diese am Markt immer stärker zunehmende Konvergenz durch eine einheitliche Plattform ...
- 10. 4 Key Points to succeed in your Digital Transformation Was macht den digitalen Erfolg aus? #1 Funktionalität und Agilität #2 Flexibilität und Integration #3 Performance #4 Multi-channel & cross-channel & Omnichannel #5 ‘Personalized experiences’
- 11. Brand-, Campaign-, Promotion- Webseiten schneller und kosteneffizienter lauchen 1# Funktionalität und Agilität
- 12. Herausforderungen im digitalen Marketing.... ... und dabei IT nicht außer Acht lassen!
- 13. 300+ Warner Music Group artist websites, 3 site templates, total creative freedom Managen und kontrollieren Sie Ihre Digital Experiences
- 14. Content – Commerce - Community # 2 Flexibilität / Integration
- 15. SIE entscheiden Einfache Integration mit externer Software Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia Digital Business Platform Measure & report
- 16. Timex 2012 These are our products ! Timex 2013 This is your life.
- 17. Hosting mit 24/7 Support und Performance Audits 3# Performance
- 18. Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.34M
- 19. Verbinden Sie digital Experiences #4 Multi-channel / Cross- channel / Omnichannel
- 21. Schaffen Sie RELEVANZ für USER 5# Personalized experiences
- 22. 4 Key Points to succeed in your Digital Transformation • Time to market • Kosteneffizienz • 3 C's - Konvergenz durch eine einheitliche Plattform
- 23. Media Entertainment Public Sector Higher Ed Some Customer references
- 24. High Tech Life Sciences Financial Services Others Some Customer references
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- many touch points, one integrated digital experience make it about the goal – right experience, right message, at the right time – using my best of breed tools
- Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management) Social media like Linkedin, FB, twitter, Pinterest…. Marketing tools, email automation tools, campaign… like MArketo CRM (Customer Relation Management) like Sales force Stream and API integration They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web… And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
- Games-to-date (through Sat Feb 22): · 60.1 million digital visitors (+30% vs Vancouver) · 24.2 million video viewers (+165% vs Vancouver, +9% vs London) · 9.3 million live video viewers (+971% vs Vancouver, +24% vs London) · 1.6 billion page views (+108% vs Vancouver) Top Live: · Men’s Hockey Semifinal (USA-CAN) – 2.1 million viewers, 4.3 million streams –* largest TVE stream of all time; largest NBC Sports Digital stream of all time · Women’s Hockey Final (USA-CAN) – 1.2 million viewers, 2.1 million streams · Men’s Hockey Quarterfinals (USA-CZE) – 798K viewers, 1.5 million streams · Men’s Hockey (USA-RUS) – 599K viewers, 1.0 million streams · Men’s Halfpipe Event (Shaun White) – 596K viewers, 916K streams
- many touch points, one integrated digital experience make it about the goal – right experience, right message, at the right time – using my best of breed tools
- 22 hospital campuses integrated into one digital platform