Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
Journal of Marketing, Vol 76 (January 2012), 103-118
We were cutting a marketing class so we had to create this presentation. Enjoy!
3 keynote dtaiwan20100907_ntu_3_bruce_empathy_cPraludium Liu
Here are some potential interview questions and observation locations your team could consider:
Questions:
1. Tell me about your daily routine.
2. What challenges have you faced related to (topic)?
3. What do you enjoy most about (topic)?
4. How has your experience with (topic) changed over time?
5. What would help make (topic) easier for you?
Observation:
Your local senior center - observe activities, interactions between seniors, accessibility of space.
Creating Growth From Retail's New CrossroadsFahrenheit 212
While empowerment, loyalty & customer service are well established drivers of growth, confidence is a meaningful consumer driver in search of tangible mechanisms.
How multinational businesses can keep up with the new global consumer.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The document discusses how large companies can innovate in a world that favors smaller, more nimble competitors. It outlines several trends that have shifted power away from large companies, including consumers losing trust in big brands, valuing uniqueness more, and desiring personalized interactions. It then provides recommendations for how large companies can take action, including identifying meaningful and winnable growth opportunities, developing a competitive strategy, creating complementary platforms, applying a portfolio approach to funding innovations, creating innovations that solve problems for both consumers and the business, appointing innovation champions, and recognizing innovation as an experiment.
How to cook up meaningful innovation with an innovation lab.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” Incubating Innovation is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” This report aims to deconstruct some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
3 keynote dtaiwan20100907_ntu_3_bruce_empathy_cPraludium Liu
Here are some potential interview questions and observation locations your team could consider:
Questions:
1. Tell me about your daily routine.
2. What challenges have you faced related to (topic)?
3. What do you enjoy most about (topic)?
4. How has your experience with (topic) changed over time?
5. What would help make (topic) easier for you?
Observation:
Your local senior center - observe activities, interactions between seniors, accessibility of space.
Creating Growth From Retail's New CrossroadsFahrenheit 212
While empowerment, loyalty & customer service are well established drivers of growth, confidence is a meaningful consumer driver in search of tangible mechanisms.
How multinational businesses can keep up with the new global consumer.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The document discusses how large companies can innovate in a world that favors smaller, more nimble competitors. It outlines several trends that have shifted power away from large companies, including consumers losing trust in big brands, valuing uniqueness more, and desiring personalized interactions. It then provides recommendations for how large companies can take action, including identifying meaningful and winnable growth opportunities, developing a competitive strategy, creating complementary platforms, applying a portfolio approach to funding innovations, creating innovations that solve problems for both consumers and the business, appointing innovation champions, and recognizing innovation as an experiment.
How to cook up meaningful innovation with an innovation lab.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” Incubating Innovation is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” This report aims to deconstruct some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Moving gradually but with the brute force of a tsunami, the natural movement is flowing through every aisle in every store near you, churning up tough questions for every growth-minded consumer-facing business and its innovation efforts.
In our newest white paper, we examine this movement and how we believe it will impact businesses globally.
As a large company, your biggest (and often underutilized) resource is your employees. Every day, they are tackling both corporate and community problems with an innovative and solution-oriented mindset. These efforts can lead to new company practices, product ideas, or even startup company spin-outs, all of which can add diverse revenue streams to your overall portfolio. However, many companies lack the ability and knowledge to nurture the development of these innovations. In this unique co-presentation, learn how two corporate powerhouses – GoDaddy and Adobe – have applied the concept of intrapreneurship, from the two leaders spearheading their respective initiatives.
How to hire a CINO that can build lasting innovation capabilities.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchSeedmatch
Seedmatch ist immer auf der Suche nach spannenden, zukunftsweisenden Unternehmen mit Kapitalbedarf. Gründerteams schicken ihre Bewerbung an startups@seedmatch.de.
Was wir von Ihnen im ersten Schritt benötigen ist ein aussagekräftiges Pitch Deck. In dieser Präsentation erfahren Sie, welche Inhalte darin nicht fehlen sollten.
Alle wichtigen Infos für Gründer finden Sie hier: https://www.seedmatch.de/fuer-gruender
Mit einem Pitch wird die Vorstellung der eigenen Geschäftsidee in nur kurzer Zeit bezeichnet. Hierbei werden häufig extra dafür gefertigte Präsentationen verwendet. Das Ziel ist meist das Gewinnen neuer Kunden, Investoren, oder anderer Unterstützer, die das Unternehmen weiterbringen können.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
Überblick über die Entwicklung von Plone parallel zur Evolution der Verteilung und Veröffentlichung von Inhalten im Web. "Overview on the development of Plone inparalle to the evolution of distribution and publishing of content in the internet."
This document discusses the lean startup methodology and pivoting. It provides an example of a company that started with a lean canvas focusing on one problem/solution, but then pivoted twice based on learning - first zooming in to focus more narrowly, then zooming out to broaden the solution. The key message is that regular measurement and testing of assumptions allows for learning that can inform pivots to refine the business model over time.
Este documento presenta una guía orientadora sobre la Ley 850 de 2003, que reglamenta las veedurías ciudadanas en Colombia. Explica conceptos clave como qué son las veedurías ciudadanas, sus principios rectores, funciones, deberes y derechos. También describe la Red Institucional de Apoyo a las Veedurías Ciudadanas y el Consejo Nacional de Apoyo a las mismas, encargados de brindar acompañamiento. Finalmente, incluye un glosario y anexos con normatividad relacionada.
Sebastián Gaboto nació en Venecia en 1479. En 1526 lideró una expedición española desde Cádiz, España para encontrar una ruta a Asia a través de América. Exploró el Río de la Plata y fundó el Fuerte Sancti Spiritus en la actual provincia de Santa Fe, Argentina, el primer asentamiento europeo en el país. Después de conflictos con los indígenas, Gaboto regresó a España en 1529.
Erfahren Sie, wie Sie JSN Cube anpassen können - ein Joomla Template für Mode. Hier ist die Demo: http://demo.joomlashine.com/joomla-templates/jsn_cube
Um an der Spitze von Joomla Tutorials von JoomlaShine zu bleiben:
- Klicken Sie auf den “Gefällt mir” Button auf FB: http://www.facebook.com/joomlashine
- Folgen Sie uns auf Twitter: http://twitter.com/joomlashine
1. El documento presenta varias funciones matemáticas que relacionan cantidades como el área de un polígono, el consumo de energía de un refrigerador o la temperatura de un enfermo con el paso del tiempo. Se piden determinar dominios, imágenes, ecuaciones y representaciones gráficas de estas funciones.
2. También incluye gráficas de distintos escenarios como el recorrido de una persona o la velocidad de ladrones y policías, pidiendo extraer información a partir de ellas.
3. Por último, present
El documento define la adicción a las drogas como una enfermedad crónica y recurrente del cerebro caracterizada por la búsqueda y consumo compulsivo de drogas a pesar de sus consecuencias nocivas. Explica que las drogas modifican la estructura y funcionamiento del cerebro de forma duradera, lo que puede conducir a comportamientos peligrosos. Además, señala que la gente consume drogas principalmente para sentir placer y euforia inicial, seguida por otros efectos que varían según la droga, como energía con la cocaína
Alain Kamms Vortrag zum Thema "BEA™ Pricing - Durch Experimente zuvalideren Erkenntnissen" beim Zürich Behavioral Economics Network (ZBEN) im Juli 2015.
Mehr: http://www.meetup.com/de/Zurich-Behavioral-Economics-Network/
FAFGA 2019 - Problemanalyse für ProduktentwicklungDaniel Egger
In dieser Präsentation bei der FAFGA 2019 in Innsbruck (Tirol) legte ich den Fokus auf die Kriterien für eine erfolgreiche Digitalisierung im Tourismus wie auch Einblicke in den Produktentwicklungsprozess mit speziellem Fokus auf die Problemanalyse.
Moving gradually but with the brute force of a tsunami, the natural movement is flowing through every aisle in every store near you, churning up tough questions for every growth-minded consumer-facing business and its innovation efforts.
In our newest white paper, we examine this movement and how we believe it will impact businesses globally.
As a large company, your biggest (and often underutilized) resource is your employees. Every day, they are tackling both corporate and community problems with an innovative and solution-oriented mindset. These efforts can lead to new company practices, product ideas, or even startup company spin-outs, all of which can add diverse revenue streams to your overall portfolio. However, many companies lack the ability and knowledge to nurture the development of these innovations. In this unique co-presentation, learn how two corporate powerhouses – GoDaddy and Adobe – have applied the concept of intrapreneurship, from the two leaders spearheading their respective initiatives.
How to hire a CINO that can build lasting innovation capabilities.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchSeedmatch
Seedmatch ist immer auf der Suche nach spannenden, zukunftsweisenden Unternehmen mit Kapitalbedarf. Gründerteams schicken ihre Bewerbung an startups@seedmatch.de.
Was wir von Ihnen im ersten Schritt benötigen ist ein aussagekräftiges Pitch Deck. In dieser Präsentation erfahren Sie, welche Inhalte darin nicht fehlen sollten.
Alle wichtigen Infos für Gründer finden Sie hier: https://www.seedmatch.de/fuer-gruender
Mit einem Pitch wird die Vorstellung der eigenen Geschäftsidee in nur kurzer Zeit bezeichnet. Hierbei werden häufig extra dafür gefertigte Präsentationen verwendet. Das Ziel ist meist das Gewinnen neuer Kunden, Investoren, oder anderer Unterstützer, die das Unternehmen weiterbringen können.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
Überblick über die Entwicklung von Plone parallel zur Evolution der Verteilung und Veröffentlichung von Inhalten im Web. "Overview on the development of Plone inparalle to the evolution of distribution and publishing of content in the internet."
This document discusses the lean startup methodology and pivoting. It provides an example of a company that started with a lean canvas focusing on one problem/solution, but then pivoted twice based on learning - first zooming in to focus more narrowly, then zooming out to broaden the solution. The key message is that regular measurement and testing of assumptions allows for learning that can inform pivots to refine the business model over time.
Este documento presenta una guía orientadora sobre la Ley 850 de 2003, que reglamenta las veedurías ciudadanas en Colombia. Explica conceptos clave como qué son las veedurías ciudadanas, sus principios rectores, funciones, deberes y derechos. También describe la Red Institucional de Apoyo a las Veedurías Ciudadanas y el Consejo Nacional de Apoyo a las mismas, encargados de brindar acompañamiento. Finalmente, incluye un glosario y anexos con normatividad relacionada.
Sebastián Gaboto nació en Venecia en 1479. En 1526 lideró una expedición española desde Cádiz, España para encontrar una ruta a Asia a través de América. Exploró el Río de la Plata y fundó el Fuerte Sancti Spiritus en la actual provincia de Santa Fe, Argentina, el primer asentamiento europeo en el país. Después de conflictos con los indígenas, Gaboto regresó a España en 1529.
Erfahren Sie, wie Sie JSN Cube anpassen können - ein Joomla Template für Mode. Hier ist die Demo: http://demo.joomlashine.com/joomla-templates/jsn_cube
Um an der Spitze von Joomla Tutorials von JoomlaShine zu bleiben:
- Klicken Sie auf den “Gefällt mir” Button auf FB: http://www.facebook.com/joomlashine
- Folgen Sie uns auf Twitter: http://twitter.com/joomlashine
1. El documento presenta varias funciones matemáticas que relacionan cantidades como el área de un polígono, el consumo de energía de un refrigerador o la temperatura de un enfermo con el paso del tiempo. Se piden determinar dominios, imágenes, ecuaciones y representaciones gráficas de estas funciones.
2. También incluye gráficas de distintos escenarios como el recorrido de una persona o la velocidad de ladrones y policías, pidiendo extraer información a partir de ellas.
3. Por último, present
El documento define la adicción a las drogas como una enfermedad crónica y recurrente del cerebro caracterizada por la búsqueda y consumo compulsivo de drogas a pesar de sus consecuencias nocivas. Explica que las drogas modifican la estructura y funcionamiento del cerebro de forma duradera, lo que puede conducir a comportamientos peligrosos. Además, señala que la gente consume drogas principalmente para sentir placer y euforia inicial, seguida por otros efectos que varían según la droga, como energía con la cocaína
Alain Kamms Vortrag zum Thema "BEA™ Pricing - Durch Experimente zuvalideren Erkenntnissen" beim Zürich Behavioral Economics Network (ZBEN) im Juli 2015.
Mehr: http://www.meetup.com/de/Zurich-Behavioral-Economics-Network/
FAFGA 2019 - Problemanalyse für ProduktentwicklungDaniel Egger
In dieser Präsentation bei der FAFGA 2019 in Innsbruck (Tirol) legte ich den Fokus auf die Kriterien für eine erfolgreiche Digitalisierung im Tourismus wie auch Einblicke in den Produktentwicklungsprozess mit speziellem Fokus auf die Problemanalyse.
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E-Commerce Konferenz 2015: Erkenntnisse der Verhaltensökonomie zur Preisstrat...FehrAdvice & Partners AG
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2. Unternehmen müssen ihre Strategien und Innovationen umfassender denken
3. Instrumente und Systeme für nachhaltige Geschäftsmodellinnovation und -management
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5. Aravind: Soziales „Freemium“-Modell für die medizinische Versorgung armer Zielgruppen
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Das ist die Vorlage für die Arbeit zum Thema “Inhaltsverzeichnis”, die von unseren Autoren geschrieben wurde!
Hinweis: Die obenerwähnte Arbeite wurde extra für unsere Kunden erstellt. Wir haben sie um die Erlaubnis gebeten, diese Arbeit zu posten
Ähnlich wie Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products (15)
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
1. Belief in a Just-World, 13.12.2012
Belief in a Just World: Consumer Intentions
and Behaviors Toward Ethical Products
Journal of Marketing, Vol 76 (January 2012), 103-118
Präsentation 13.12.2012
DHBW Ravensburg - Kurs MKDP 12 A
Schmitt Ferdinand & Sokolowski Filip
3. Belief in a Just-World, 13.12.2012
Agenda
1. Was sind “Ethical Products”
2. Abstract
3. Just-World-Belief
4. Aktuelle Forschung
5. Studien
1. Pilot Studie
2. Studie 1: Justice Restoration Potential
3. Studie 2: Moderating Role of BJW
4. Studie 3: The Moderating Role of Product Type
5. Studie 4: Restoration Efficacy and Victim Derogation as Mediators
6. Fazit
7. Handlungsempfehlungen
3
4. Belief in a Just-World, 13.12.2012
Was sind “Ethical Products”?
4
5. Belief in a Just-World, 13.12.2012
Abstract
• Konsumenten zeigen generell eine positive Einstellung gegenüber Ethical
Products -> Verhalten und Absichten divergieren
• Faktoren auf Angebotsseite: Branding, Produktpositionierung u.a.
• Faktoren auf Nachfrageseite: Vorlieben u.a.
• Die Tatsache, dass ein Produkt ein Ethical Product ist reicht nicht zur
Konsumaktivierung aus
• Spannungsverhältnis: Altruismus (Kaffeebauern verdienen einen gerechten
Lohn) vs. Egoismus (Möglichst günstigen Kaffee erwerben)
5
6. Belief in a Just-World, 13.12.2012
• (...)generalisierte Erwartung, dass Menschen im Leben dasjenige
bekommen, was sie verdienen{1}
• Ungerecht erscheinendes Leiden anderer bedroht den Gerechte-Welt-
Glaube
• Gerechten-Welt-Glauben wiederherstellen:
1. Das Leiden des Opfers zu verringern (prosoziales Verhalten)
2. Das Opfer abwerten (z.B. durch Zuschreibung von Schuld, defensive
Attribution)
6
Just World Theory
(=Gerechte-Welt Glaube)
1. Lerner, M.J. (1980). The belief in a just world: A fundamental delusion. New York: Plenum.
7. Belief in a Just-World, 13.12.2012
Aktuelle Forschung
• Forschung untersucht Faktoren auf das Konsumentenverhalten, welche
die Kaufbereitschaft…
– …unterstützen
– …hemmen
7
8. Belief in a Just-World, 13.12.2012
Pilot Studie
– Leitfrage: Wann wird mehr konsumiert?
(High Need vs. Moderate Need)
8
Methodik:
– Studenten & Mitarbeiter: (Alter 20-61) 185
– 2 Gruppen von Befragten:
– Gruppen lesen versch. Aussagen von
Kaffeebauern in Malawi (High Need,
Moderate Need)
– Im Anschluss sollen die Befragten ihre
Konsumabsichten darstellen
Resultat:
– “High need” Gruppe weißt eine geringere Kaufabsicht als die
“Moderate Need” Gruppe” auf
9. Belief in a Just-World, 13.12.2012
Follow-Up Studie
Leitfrage: Vertrauen sie darauf, dass “Ethical Products” die
Gerechtigkeit wiederherstellen können und in welchem Maße?
Methodik:
– Studenten & Mitarbeiter: (Alter 20-61) 70
– 1 Gruppen von Befragten:
– Welche Aussage trifft am meisten auf sie zu?
Resultat:
– Befragte zweifeln an einem Justice Restoration Potential
(=“Gerechtigkeitswiederherstellungspotential”) von Ethical Products
9
10. Belief in a Just-World, 13.12.2012
Studie 1: Justice Restoration Potential
(=Gerechtigkeitswiederherstellungspotential)
Leitfrage: Wie hängt das Justice Restoration Potential (JRP) mit dem
Perceived-Need-Gedanken zusammen?
Methodik:
– Studenten (Durchschnittsalter 20,81) 137
– 4 Gruppen von Befragten:
– (High Need vs. Low Need) x (Low JRP vs. High JRP)
10
11. Belief in a Just-World, 13.12.2012
Studie 1: Justice Restoration Potential
11
12. Belief in a Just-World, 13.12.2012
Studie 2: Moderating Role of BJW
(=Belief in a Just World)
Leitfrage: Inwiefern haben persönliche Preferenzen einfluss auf die
Konsumentscheidungen.
Methodik:
– Studenten (Durchschnittsalter 21,23) 105
– 2 Gruppen von Befragten:
– High BJW vs. Low BJW (Wie stark ist Ihr Glaube an eine Just-World
ausgeprägt?)
– Wiederrum in 3 Gruppen eingeteilt:
– Control: Nur Informationen über FTF (FairTradeFoundation)
– Low: FTF + Bauern gehts schlecht
– High: FTF + Bauern gehts besser
12
13. Belief in a Just-World, 13.12.2012
Studie 2: Moderating Role of BJW
13
14. Belief in a Just-World, 13.12.2012
Studie 2: Moderating Role of BJW
14
15. Belief in a Just-World, 13.12.2012
Studie 3: Moderating Role of Product
Type
Leitfrage: Hat der Produkt-Typ (Luxus vs. Existenzgüter) Einfluss auf das
Konsumverhalten?
– Methodik:
– Supermarkt Besucher 147 (fem. 95)
– 4 Gruppen von Befragten:
– Subject Design: (Indulgence vs. Necessity) x ( JRP low vs. JRP high) x
BJW
– Indulgence(Genuss/Luxusgut): Fair-Trade Schokoladentafel
– Necessity(Notwendigkeit/Existenzgut): Dagoba Nutritional Breakfast =
Frühstück
15
16. Belief in a Just-World, 13.12.2012
Studie 3: Moderating Role of Product
Type
16
17. Belief in a Just-World, 13.12.2012
Studie 4: Restoration Efficacy and
Victim Derogation as Mediators
– Leitfrage: Welche Auswirkung haben die Art und Not der Situation?
– Methodik:
– Business & Psychology Students 147 (fem. 95)
– 4 Gruppen von Befragten:
– Subject Design: (High Need vs. Moderate Need) x (Nature of Situation
New vs. long standing)
– Indulgence(Genuss/Luxusgut): Fair-Trade Schokoladentafel
– Necessity(Notwendigkeit/Existenzgut): Dagoba Nutritional Breakfast =
Frühstück
17
18. Belief in a Just-World, 13.12.2012
Studie 4: Restoration Efficacy and
Victim Derogation as Mediators
18
19. Belief in a Just-World, 13.12.2012
Fazit:
19
– Kommunizierter „Low Need“ reicht nicht für eine Konsumaktivierung
aus.
– Kommunizierter „High Need“ kann negative Auswirkungen auf die
Konsumaktivierung haben.
– Prosoziales Verhalten wird nie durch reinen Altruismus aktiviert, es
muss immer ein gewisser „self-benefit“ vorhanden sein.
20. Belief in a Just-World, 13.12.2012
Handlungsempfehlungen:
20
– Produkte als „Ethical Products“ auszuzeichnen reicht nicht zur
Konsumaktivierung aus. Zusätzlich muss das JRP (Justice Restoration
Potential) kommuniziert werden.
– Ein zu hoher kommunizierter „Need“ kann nach Hinten losgehen.
– Marketingstrategien sollten für Konsumenten mit einem hohen BJW
(Belief in a Just World) konzipiert werden, da diese signifikant mehr
„Ethical Products“ konsumieren, als Konsumenten mit einem geringen
BJW
21. Belief in a Just-World, 13.12.2012
21
Beispiele:
22. Belief in a Just-World, 13.12.2012
22
‘Baby Greg is one minute old. He should have a bright future. Poverty is
waiting to rob Greg of hope and spirit and is likely to lead him to a future
of squalor. We can’t end poverty but we can provide the practical skills
that Greg and thousands of others in the UK need to stop it
predetermining their lives. Don’t let poverty destroy a future’
23. Belief in a Just-World, 13.12.2012
23
“[b]y choosing Fair Trade Certified tea you are directly contributing to
the livelihood of tea growing communities and promoting a just form of
trade with the developing world.”