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Social Media für Nonprofits: 10 Fehler die wir alle machen!

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Social Media für Nonprofits: 10 Fehler die wir alle machen!

  1. 1. Jona Hölderle | Möllendorffstraße 105 | 10367 BerlinT +49 163 6976964 | jona@pluralog.de | pluralog.de10 Fehler die wir alle machen!– Nonprofits und Social Media Stand 2013
  2. 2. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013ÜberJona Hölderle• Freiberufler | NPO-Online Marketing -pluralog.de• Gründer Pluragraph.de & Youthmedia.eu• Autor sozialmarketing.de• Online-Marketing | NABU Bundesverband2
  3. 3. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20133
  4. 4. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20134www.pluragraph.deSoziales Umweltschutz
  5. 5. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Google+ Twitter5www.pluragraph.de
  6. 6. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201310 Fehler die wiralle machen!6
  7. 7. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20131 | Wir sagen SocialMedia und meinenFacebook7
  8. 8. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20138
  9. 9. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20139
  10. 10. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 ethority CC-BY_SA10
  11. 11. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Facebook ist„Marktführer“.Aber: Social Media istmehr als Facebook!11
  12. 12. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Facebook Demographie120875.0001.750.0002.625.0003.500.0004.375.0005.250.0006.125.0007.000.00013-17 18-24 25-34 35-44 45-54 55-64 65+Nutzer 2010Nutzer 2013Quelle:Facebookmarketing.de|Facebook25.000.000
  13. 13. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201313www.nabu.de
  14. 14. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Ihr schlagt uns...14
  15. 15. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20132 | Wir denken inInhalten nicht inCommunities15
  16. 16. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: Stefan Franke / Jugendfotos.de16
  17. 17. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Die hohe Kunst sozialerMedien ist nicht derDialog.17
  18. 18. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201318
  19. 19. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 motortalk.de19
  20. 20. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20133 | Wir nehmen uns zuwichtig20
  21. 21. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: omas Alboth / Jugendfotos21
  22. 22. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Wir sind die Guten!22
  23. 23. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201323
  24. 24. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 123wir.org24
  25. 25. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 blutspender.net25
  26. 26. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20134 | Wir erwarten neueZielgruppen26
  27. 27. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 "hanna urschler" / www.jugendfotos.de27
  28. 28. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Kleine Zahlen,intensive Bindung• Soziale Medien bieten einen Einstieg in dieOrganisation!• Im Vergleich zu Klickzahlen auf derHomepage, sind Fan-Zahlen sehr gering!28
  29. 29. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Social Media ist Bindung!29
  30. 30. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Kontinuierliches Wachstum30
  31. 31. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013• Neue Zielgruppen an neuen Orten ansprechen!• „Von der Homepage aus können sichInteressierte auch auf die Fan-Seite beiFacebook klicken.“31Neue Zielgruppen erreichenist Aufwand!
  32. 32. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Kleine Social-Media-Profile sprechen oft eherFreunde, als die eigentlicheZielgruppe an.32
  33. 33. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20135 | Wir wollen APPs33
  34. 34. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201334
  35. 35. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 DStGB / World Vision Schweiz35
  36. 36. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Aber, warum?• Apps sind geil!• Apps sind was eigenes!• In Apps gehören die Fans uns!• Geschäftsführer können sich Apps installieren!• Aber: Der Aufwand ist meistunverhältnismäßig!36
  37. 37. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Niemand nutzt den Kram!37
  38. 38. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201338
  39. 39. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20136 | Wir bloggen nicht39
  40. 40. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201340Foto: Sarah Brunner / Jugendfotos
  41. 41. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Soziale Netzwerke sindKommunikation.Aber wo bleiben dieInhalte?41
  42. 42. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 blog.greenpeace.de42
  43. 43. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Blogs sind...• Persönlicher• Schneller geschrieben• Erlauben Interaktion• Müssen nicht in eine Struktur passen• Bleiben langfristig auffindbar• Gehören uns selber!43
  44. 44. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20137 | Wir gehen davonaus, dass unsere FansVorwissen haben44
  45. 45. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: Fritz Schumann / www.jugendfotos.de BY-NC-ND45
  46. 46. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 https://www.facebook.com/in9monaten46
  47. 47. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201347
  48. 48. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201348{∑ U W D }e e e
  49. 49. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20138 | Wir interagierennicht genug49
  50. 50. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: Mariesol Fumy / jugendfotos.de CC-BY_NC50
  51. 51. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013"fällt besonders positiv auf,dass die Betreiber der Seiteauf Kommentare eingehenund somit eine Interaktionstattfindet"51
  52. 52. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201352Jede Aktion von Unterstützernist eine Kontaktaufnahme!
  53. 53. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 20139 | Wir verlieren unserZiel aus den Augen53
  54. 54. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: Stefan Franke / www.jugendfotos.de54
  55. 55. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Der Begriff Erfolgbezeichnet das Erreichenselbst gesetzter Ziele.(Wikipedia)55
  56. 56. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 Foto: Flickr struschi CC-BY-ND56
  57. 57. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201310 | Nonprofitsinvestieren nicht inonline57
  58. 58. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 201358Foto: Daniel von Stephani / Jugendfotos.de
  59. 59. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Wir fangen schon mal an• Das Internet braucht Investitionen• Nicht jede Maßnahme kann sich direktrechnen!• Ein guter Social-Media-Auftritt geht mitCommunity-Management einher59
  60. 60. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013EntdecktNeuland!60
  61. 61. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013 www.reset.ch61
  62. 62. Plu|ra|log10 Fehler die wir alle machen! - re:campaign 2013Danke!Jona Hölderle• www.pluralog.de• jona@pluralog.de• twitter.com/pluralog• slideshare.com/pluralog• xing.com/profile/Jona_Hoelderle62

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