Social Shopping und Facebook Commerce
•
1 gefällt mir•2,442 views
Vortrag am Internet Briefing Ecommerce Konferenz in Zürich am 15. März 2011
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Social Shopping und Facebook Commerce
Ähnlich wie Social Shopping und Facebook Commerce (20)
Social Shopping und Facebook Commerce
- 1. Social Shopping und Facebook Commerce Prodosh Banerjee, Managing Partner Consulting, Technology & Design Absolutely No Limits - Anolim.com
- 2. Prodosh Banerjee, Managing Partner Social Media, Ecommerce, Technologie M.S. in Computer Science UBS: Director, Head of IT Europe, Global Head of E-Services Trisdon: CEO, Internet & Mobile Banking Lösungen SIX / CH Börse: Projekt Manager & EntwicklerBörsenplattform IBM Software Laboratories: Entwickler Jens Freiter, Managing Partner Usability, Architektur, SkalierbareWebseiten Physik-Studium Holiday Check: Gründer, grösstesHotelbewertungsportal DE Berater, Investor & Verwaltungsrat
- 7. Ichhabe X gekauft – was meintihr?
- 8. Ichsuche X - was empfiehltihr?
- 9. Findetihr X oder Y besser?
- 10. Findetihr X oder Y besser?
- 11. Wemvertrauenwir? Befragung: Shopping Empfehlungen in Finland
- 12. Social Shopping und Vertrauen
- 13. Social Shopping Einkaufim Team / Gruppen Discount Mittteilung: ichhabe X gekauft …. Beratung / Empfehlung F-Commerce
- 16. F-Commerce wächstschnell $3.78 billion im Lager Source: http://www.sortprice.com/docs/Facebook-Store-Ecommerce-Data
- 18. Social Interaktion, F-Commerce & die Archiktektur Varianten
- 20. FB-Seite
- 21. App
- 22. Fall-Beispiel: You.Do Ein Facebook MarktplatzfürkleineDienstleistungen
- 23. F-Commerce im YouDo App
- 24. FB Integration: News Feed / Neuigkeiten
- 26. Im Facebook bestätigen & zahlen
- 28. Reputation
- 29. FB Vorteilefür YouDo Facebook app: reibungsloseRegistrierung Wirgehendorthinwo die Kundensind Integration mitdem FB-Newsfeed, App Menu usw. Reputations AufbauMechanismus
- 30. Stats – Analytics - Monitoring CMF / CMS wie Drupal bietetvieleVorteile
- 32. Performance Caching, caching, caching Mit Tool wieCachegrindNadelöhrenimVorausbeseitigen Geogafrischenähezu FB data center hilft, wiez.B. Amazon Web Services West Coast
- 33. FB Herausforderungen FB Plattform: ständigimWandel, z.B. Static FBML: terminiert DafürsindIframesjetztunterstützt
- 34. Der WandelbirgtRisiken Links im FB Shop funktionierennichtmehr:
- 35. Zahlungenim Facebook JederWebbasierteZahlungssystemwiePaypal und Kreditkartenkanngenutztwerden
- 36. Facebook Credits Facebook’s eigeneWährung – momentannurfür “virtuelleGüter” Facebook verlangt 30% von jeder Transaction Könnennichtzurückkonvertiertwerden
- 37. Social Interaktion, F-Commerce & die Archiktektur Varianten
- 39. Hybrid Lösung: Das bestebeiderWelten Siekönnenauchohne Facebook geschäften
- 40. Tipps FB Terms of Service genaustudieren Facebook möchte Spam verhindern FB username / Kurz URL Markenschutz
- 41. Fazit
- 42. BenutzenSieneue Facebook Features wieFacebook Places und Deals um IhrProduktzudifferenzieren
- 43. Herauforderungen StändigwandelndePlattform(UI und APIs) sindeineHerausforderung
- 45. FindenSieBerater und Ingenieure die sichmit F-Commerce gut auskennen
- 48. Social Media and Facebook Commerce Prodosh Banerjee, Managing Partner Consulting, Technology & Design Absolutely No Limits - Anolim.com
- 49. Consulting– Technology - Design Social media marketing & commerce Mobile & web apps Software as a service Absolutely No Limits - Anolim.com
- 50. ProdoshBanerjee, CEO Social Media, Ecommerce, Technologie M.S. in Computer Science UBS: Director, Head of IT Europe, Global Head of E-Services Trisdon: CEO, Internet & Mobile Banking Lösungen SIX / CH Börse: Projekt Manager & EntwicklerBörsenplattform IBM Software Laboratories: Entwickler Jens Freiter, Managing Partner Usability, Architektur, SkalierbareWebseiten Physik-Studium Holiday Check: Gründer, grösstesHotelbewertungsportal DE Berater, Investor & Verwaltungsrat
- 51. Anolim Portfolio
Hinweis der Redaktion
- Our mission is to find new ways to engage people, especially with Social Media
- 19th Century:Grange movement in the USACooperative buying especially among farmers has been around for a long timeTupperware – very socialMany during the .com boom, notably MercatoChina: consumers team up to go and haggle discounts for group buying
- E-Commerce is going to become a lot more socialIn fact a lot of E-Commerce will end up being F-CommerceSo, lets take a look at a few different types of social shopping
- Team buying (Tuangou) is very popular in ChinaThis is a very old form of social shopping and has been around for a long time. For example farmer’s cooperatives have existed in Europe and the USA (19th century Grangers) to improve bargaining power to get better prices when purchasing.
- Groupon of course is the best known of these.A merchant offers a discount through a site like Groupon. The discount is only valid if a certain number of people buy it within a certain time frame.This encourages consumers to get people they know involved in the buying and creates a social effect
- Share what you boughtIt is interesting to see what other people bought and get “inspiration” for one’s own shopping from it
- Or one could publicly ask for advice about things one is looking for.Which brands are the best?Who can recommend that obscure niche product that does everything you are looking for?
- We will explain this based on our experience implementing a Facebook Commerce Marketplace
- How does this work?Do people share on Facebook and buy on the website or vice-versa?Can one do transactions on Facebook?
- Source: http://wantlet.com via http://allfacebook.com
- Wirwerden von die AktivitätenunsererUmweltbeeinflusstSocial Shopping und VertrauensindVoraussetzungenfür Facebook Commerce ….
- Team buying = flash mob + shopping. Very popular in China. A group of people get together, go to a store at a certain time to buy a product and ask for a discount.Social recommendations: connections on a social network or a website recommend something. “You have to get this….”Social sharing: you buy something and can’t help but share it with your friendsSocial advice: I need a baby stroller that has feature A, Q, X. Which one should I get?
- Source: http://www.sortprice.com/docs/Facebook-Store-Ecommerce-DataValue of shelf merchandise: $3.78 billion
- Browse products on sale on FacebookShare on Facebook and Twitter from the Facebook page / appTransaction / purchase on own websiteBuilt with Storefront Social
- YouDo is a marketplace for services.
- Der ganze user interface ist auf YouDo – dieDatensind auf einen Drupal backend
- YouDo is a marketplace for services.
- So kannmannauchTransaktionsaktiviät in den NewsfeedeinbindenIdeal ist die Synchronisierung Sync newsfeed comments and in-app activity
- Most important integration point is the news feed
- No registration is required – the user just installs a Facebook App
- Lots of standard reportsMonitor usersBuilt in usage logs
- Static FBML: terminatedExisting FBML Apps: supported indefinitely
- It is highly unlikely that this site has malware – but FB puts up a message that is probably a bug.And the sad thing is that sometimes there is nothing you can do about it.
- Virtual goods = tractors in Farmville etc.
- Browse products on sale on FacebookShare on Facebook and Twitter from the Facebook page / appTransaction / purchase on own websiteBuilt with Storefront Social
- Facebook Terms of ServicePrivacyNumber of Emails you can sendTrademarksBugs
- EndThank you for coming – I will be happy to answer questions and discuss in the break.DankefürIhreAufmerksamkeit
- Online marketingSocial media appsFacebook marketingMobile appsWeb appsCommunicationCollaborationEcommerceContent Management