SEODay 2013 Präsentation zum Thema Authorship und Schema.org Optimierung. Aktuelle Zahlen wie viele Autoren es in Deutschland gibt, in welchen Kategorien, welche Top Autoren etc. Zu Schema.org welche Integrationen gibt es, wie ist die Entwicklung und was muss man tun.
21. “Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification, which will
result in most users naturally
clicking on the top (verified)
results.
The true cost of
remaining anonymous,
then, might be irrelevance.”
Eric Schmidt
(Chairman of the Board)
54. We are trying to ask
ourselves, are there
other signals that
we can use to spot
whether someone is
not a great merchant,
…and if we can find
those, and we think
that they are not all
that spammable, then
we’re more than
happy to use those.
Matt Cutts
55. Rather than chasing +1s
of content, your time is
much better spent
making great
content.
Matt Cutts
60. Authorship Integrationen – DE
Authorship – Facts: Oktober 2013
• 500.000 Keywords – google.de
• 21,915 verschiedene Autoren
• 107,097 URLs mit mind.
EINER Autorenintegration
• 68,677 Keywords mit mind.
EINER Autorenintegration (~14%)
• 35,092 Keywords mit mind.
ZWEI Autorenintegrationen (~7%)
• 6,279 verschiedene Autoren auf Seite 1
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61. Authorship Integrationen – DE Okt. 2013
Top Authors – Consumer Electronics
Chip.de
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62. Authorship Integrationen – DE Okt. 2013
Top Authors – Computer
Cnet.de
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63. Authorship Integrationen – DE Okt. 2013
Top Authors – Finance
Forium.de
Finanzvergleich
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68. “…information tied to
verified online profiles will
be ranked higher …”
“… cost of remaining
anonymous, then, might be
irrelevance.”
Eric Schmidt
(Chairman of the Board)