Vortrag gehalten am 10. September 2014 als Webinar (Bildungsakademie, Großunternehmen)

1. The New Way of Learning. What has changed for Corporate Learning?
Virtual Classroom, 10 September 2014
Jochen Robes, HQ Interaktive Mediensysteme GmbH, D-Wiesbaden

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Agenda
Let‘s start with some news ...

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Launch of adidas Group Learning Campus
adidas, 21/07/2014

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adidas Group Learning Campus: Background
29/05/2012: “Help us find the new way of working and learning”
... an invitation to the community: participate in our Blog Carnival!
24/03/2014: “Bringing the adidas Group Learning Campus to Life! – Learning in the 21st Century!”
... five core principles
25/04/2014: “Physical Locations for the New Way of Learning and the personal Future Workplace” ... a combination of digital and physical learning spaces

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adidas Group Learning Campus: Idea
YouTube

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adidas Group Learning Campus: More Ideas
adidas, 24/03/014
„The idea of attending a seminar for a few days once a year does indeed seem antiquated in today's digital world where everything is accessible anywhere anytime.“
„The concept enhances classic training and development activities through new digital technologies. From today onwards, learning is an integral part of our daily work.“

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adidas Group Learning Campus: Impressions
adidas, 24/03/014

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To discuss:
If you look at this illustration, what attracts you most?

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Agenda
Why a new Learning Campus? What are the challenges for Corporate Learning?

10. “Traditional training departments cannot build courses fast enough to keep up with the speed of change. ...
Person-to-person instruction is no longer cost-effective.” (Cross, July 2012)
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Challenges for Corporate Learning

11. “Learning and talent development is gradually becoming less about instruction and more about interaction.
We call this the ‘social shift’ in learning.” (CIPD, April 2013)
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Challenges for Corporate Learning

12. “In this hyper-connected age, people learn from Wikipedia, YouTube and Google as often on-the- go as from their desks.” (Conner u.a., May 2013)
Challenges for Corporate Learning
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13. “70% of what people know about their jobs, they learn informally from the people they work with.” (Jennings, 70:20:10 Forum)
Challenges for Corporate Learning
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14. “So, how do knowledge workers learn?
... Autonomously: Workers like to have a high level of choice and control over what they do and learn; they are self- directed, self-organised and self-managed.” (Hart, May 2013)
Challenges for Corporate Learning
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How might The New Way of Learning look like?

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The New Way of Learning includes ...
a growing number of open, accessible learning resources on the Web

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Example: Massive Open Online Courses (MOOCs)
8.750.666 subscriptions to 720 courses since April 2012!
The acronym MOOC is pronounced with a long oo sound, to rhyme with kook rather than book. The Oxford online dictionary added the term (as "Mooc") in August 2013.

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Agenda
Let‘s have a closer look at MOOCs ...

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MOOCs: History and structure
A MOOC “is an online course aimed at unlimited participation and open access via the web.“ (Wikipedia)
The term MOOC was coined in 2008 in response to a course called Connectivism and Connective Knowledge.
MOOCs became popular when Stanford decided to launch three online courses in 2011.
The first MOOCs had a strong and deep collaborative philosophy (cMOOCs), but this philosophy has evolved to a commercial sense (xMOOCs).
Usually a MOOC runs over a number of weeks and offers short videos, readings, quizzes, discussions and assignments.

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MOOCs: Didactics and business model
Currently MOOCs work as a catalyst for all issues around online learning, especially in higher education and corporate learning.
Experts discuss:
the didactics of MOOCs (more than eLearning?)
the motivation of learners (very high drop-out rates!),
communication between experts and learners (when numbers exceed > 100?),
the value of letters of accomplishments and certificates.
Still missing: sustainable business models

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MOOCs: The Corporate Learning Perspective
...
MOOCs as business-oriented content: to supplement corporate learning curricula
MOOCs as marketing: to strengthen the company‘s brand and to focus on new audiences (e.g. SAP)
MOOCs as role-models for Corporate Learning: to support company-wide change initiatives and to engage employees in the sharing of experiences and ideas

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To discuss:
Open Online Courses & MOOCs: What do you think of this trend?
Coursera

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that learners also become trainers and experts
The New Way of Learning means ...

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Example: Peer-to-Peer-University (P2PU)
Source

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Example: Khan Academy
386.764 users have watched „The Pythagorean Theorem“ so far (August 2014)

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that knowledge workers join communities to share their ideas and to learn from each other
The New Way of Learning means ...

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Example: Gurteen KM Community
there are currently more than 2.1 million LinkedIn Groups!

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The New Way of Learning means ...
that employees are choosing their own tools for working, communicating, and learning

29. Example: „Top 100 Tools for Learning“ (Jane Hart)
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Hart, Top 100 Tools for Learning

30. Challenge: Bring Your Own Device (BYOD)
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Source

31. Precondition: Web Literacy/ Media Literacy
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Mozilla
since 2014 (Mozilla Webmaker)

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new approaches to recognize and verify (informal) learning
The New Way of Learning includes ...

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Beispiel: Open Badges
Source

34. since March 2013: „Open Badges 1.0“ (Mozilla)

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that learners want to talk about their own topics and experiences
The New Way of Learning takes into account ...

36. Example: Unconferences & EduCamps
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Source

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To discuss:
What might be the most important change for Corporate Learning?
The New Way of Learning:
includes a growing number of open, accessible learning resources on the Web
means that learners also become trainers and experts
means that knowledge workers join communities to share their ideas and to learn from each other
means that employees choose their own tools for working, communicating and learning
includes new approaches to recognize and verify (informal) learning
takes into account that learners want to talk about their own topics and experiences

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Agenda
Implications for Corporate Learning

39. Implications for Corporate Learning
1)new roles and tasks for L&D experts
2)new competencies
3)new learning concepts and formats
4)new learning infrastructures
5)new audiences
Pontefract, 2011
Example:
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40. Thank you for your attention! Questions?
Dr. Jochen Robes HQ Interaktive Mediensysteme GmbH, Am Schloßpark 123, D- 65203 Wiesbaden 0049 611 – 99 212 -0, jr@hq.de
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