Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

The New Way of Learning. What has changed for Corporate Learning?

4.647 Aufrufe

Veröffentlicht am

Vortrag gehalten am 10. September 2014 als Webinar (Bildungsakademie, Großunternehmen)

Veröffentlicht in: Bildung

The New Way of Learning. What has changed for Corporate Learning?

  1. 1. The New Way of Learning. What has changed for Corporate Learning? Virtual Classroom, 10 September 2014 Jochen Robes, HQ Interaktive Mediensysteme GmbH, D-Wiesbaden
  2. 2. 2 Agenda Let‘s start with some news ...
  3. 3. 3 Launch of adidas Group Learning Campus adidas, 21/07/2014
  4. 4. 4 adidas Group Learning Campus: Background 29/05/2012: “Help us find the new way of working and learning” ... an invitation to the community: participate in our Blog Carnival! 24/03/2014: “Bringing the adidas Group Learning Campus to Life! – Learning in the 21st Century!” ... five core principles 25/04/2014: “Physical Locations for the New Way of Learning and the personal Future Workplace” ... a combination of digital and physical learning spaces
  5. 5. 5 adidas Group Learning Campus: Idea YouTube
  6. 6. 6 adidas Group Learning Campus: More Ideas adidas, 24/03/014 „The idea of attending a seminar for a few days once a year does indeed seem antiquated in today's digital world where everything is accessible anywhere anytime.“ „The concept enhances classic training and development activities through new digital technologies. From today onwards, learning is an integral part of our daily work.“
  7. 7. 7 adidas Group Learning Campus: Impressions adidas, 24/03/014
  8. 8. 8 To discuss: If you look at this illustration, what attracts you most?
  9. 9. 9 Agenda Why a new Learning Campus? What are the challenges for Corporate Learning?
  10. 10. “Traditional training departments cannot build courses fast enough to keep up with the speed of change. ... Person-to-person instruction is no longer cost-effective.” (Cross, July 2012) 10 Challenges for Corporate Learning
  11. 11. “Learning and talent development is gradually becoming less about instruction and more about interaction. We call this the ‘social shift’ in learning.” (CIPD, April 2013) 11 Challenges for Corporate Learning
  12. 12. “In this hyper-connected age, people learn from Wikipedia, YouTube and Google as often on-the- go as from their desks.” (Conner u.a., May 2013) Challenges for Corporate Learning 12
  13. 13. “70% of what people know about their jobs, they learn informally from the people they work with.” (Jennings, 70:20:10 Forum) Challenges for Corporate Learning 13
  14. 14. “So, how do knowledge workers learn? ... Autonomously: Workers like to have a high level of choice and control over what they do and learn; they are self- directed, self-organised and self-managed.” (Hart, May 2013) Challenges for Corporate Learning 14
  15. 15. 15 1 How might The New Way of Learning look like?
  16. 16. 16 1 The New Way of Learning includes ... a growing number of open, accessible learning resources on the Web
  17. 17. 17 Example: Massive Open Online Courses (MOOCs) 8.750.666 subscriptions to 720 courses since April 2012! The acronym MOOC is pronounced with a long oo sound, to rhyme with kook rather than book. The Oxford online dictionary added the term (as "Mooc") in August 2013.
  18. 18. 18 Agenda Let‘s have a closer look at MOOCs ...
  19. 19. 19 MOOCs: History and structure A MOOC “is an online course aimed at unlimited participation and open access via the web.“ (Wikipedia) The term MOOC was coined in 2008 in response to a course called Connectivism and Connective Knowledge. MOOCs became popular when Stanford decided to launch three online courses in 2011. The first MOOCs had a strong and deep collaborative philosophy (cMOOCs), but this philosophy has evolved to a commercial sense (xMOOCs). Usually a MOOC runs over a number of weeks and offers short videos, readings, quizzes, discussions and assignments.
  20. 20. 20 MOOCs: Didactics and business model Currently MOOCs work as a catalyst for all issues around online learning, especially in higher education and corporate learning. Experts discuss: the didactics of MOOCs (more than eLearning?) the motivation of learners (very high drop-out rates!), communication between experts and learners (when numbers exceed > 100?), the value of letters of accomplishments and certificates. Still missing: sustainable business models
  21. 21. 21 MOOCs: The Corporate Learning Perspective ... MOOCs as business-oriented content: to supplement corporate learning curricula MOOCs as marketing: to strengthen the company‘s brand and to focus on new audiences (e.g. SAP) MOOCs as role-models for Corporate Learning: to support company-wide change initiatives and to engage employees in the sharing of experiences and ideas
  22. 22. 22 To discuss: Open Online Courses & MOOCs: What do you think of this trend? Coursera
  23. 23. 23 that learners also become trainers and experts The New Way of Learning means ...
  24. 24. 24 Example: Peer-to-Peer-University (P2PU) Source
  25. 25. 25 Example: Khan Academy 386.764 users have watched „The Pythagorean Theorem“ so far (August 2014)
  26. 26. 26 that knowledge workers join communities to share their ideas and to learn from each other The New Way of Learning means ...
  27. 27. 27 Example: Gurteen KM Community there are currently more than 2.1 million LinkedIn Groups!
  28. 28. 28 The New Way of Learning means ... that employees are choosing their own tools for working, communicating, and learning
  29. 29. Example: „Top 100 Tools for Learning“ (Jane Hart) 29 Hart, Top 100 Tools for Learning
  30. 30. Challenge: Bring Your Own Device (BYOD) 30 Source
  31. 31. Precondition: Web Literacy/ Media Literacy 31 Mozilla since 2014 (Mozilla Webmaker)
  32. 32. 32 new approaches to recognize and verify (informal) learning The New Way of Learning includes ...
  33. 33. 33 Beispiel: Open Badges Source
  34. 34. since March 2013: „Open Badges 1.0“ (Mozilla)
  35. 35. 35 that learners want to talk about their own topics and experiences The New Way of Learning takes into account ...
  36. 36. Example: Unconferences & EduCamps 36 1 Source
  37. 37. 37 To discuss: What might be the most important change for Corporate Learning? The New Way of Learning: includes a growing number of open, accessible learning resources on the Web means that learners also become trainers and experts means that knowledge workers join communities to share their ideas and to learn from each other means that employees choose their own tools for working, communicating and learning includes new approaches to recognize and verify (informal) learning takes into account that learners want to talk about their own topics and experiences
  38. 38. 38 Agenda Implications for Corporate Learning
  39. 39. Implications for Corporate Learning 1)new roles and tasks for L&D experts 2)new competencies 3)new learning concepts and formats 4)new learning infrastructures 5)new audiences Pontefract, 2011 Example: 39
  40. 40. Thank you for your attention! Questions? Dr. Jochen Robes HQ Interaktive Mediensysteme GmbH, Am Schloßpark 123, D- 65203 Wiesbaden 0049 611 – 99 212 -0, jr@hq.de Weiterbildungsblog: www.weiterbildungsblog.de info@weiterbildungsblog.de LinkedIn: de.linkedin.com/pub/jochen-robes/10/57a/98 Xing: https://www.xing.com/profile/Jochen_Robes Facebook: http://www.facebook.com/jochen.robes Google+: www.gplus.to/jrobes Slideshare: http://www.slideshare.net/jrobes Twitter: http://twitter.com/jrobes 40

×