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mMedia is the tool that enables access to the Millennial Media inventory so that clients can create and manage campaigns anytime, anywhere.mMedia is web-based, so once you have an ID you will be able to access client campaigns 24/7. Based on your ID you will be able to access all of your advertisers campaigns (or for supervisors, all of the campaigns in your organization). Permissions will determine whether you have creation/edit access or reporting only.We all know that in advertising, like real estate, it’s all about Location, Location, Location. Goethe: “Der Bürger in einer schlecht gebauten Stadt, wo der Zufall mit leidigem Besen die Häuser zusammenkehrte, lebt unbewusst in der Wüste eines düsteren Zustandes.“While a variety of geographic targeting options are available thru mMedia, your clients will benefit most from our Hyper-Local targeting options. This feature enables custom geo-fences to be created using radius targeting or by dropping pinpoints on a map to draw a truly custom market area. This option leverages real-time location data so the ad is delivered to consumer that are inside the geo-fence at the time the ad served.Another option, for location targeting is based on DMA. By leveraging consumer profile data provided by the app, the ad is delivered to users in the target location regardless of where they happen to be at the time the ad is served.