Digital transformation chiefdigitalofficer_engl_hipp_090715Helmar Hipp
The digital transformation is one of the biggest challenges affecting almost all businesses. Changing consumer habits, new competitors, disrupted business models and technology innovation impact strategy, people as well as all processes and technologies being used in enterprises. The presentation describes the the need, role, goals of a chief digital officer in a company, who can be cornerstone to successfully manage the digital transformation
What the heck is a Fractional CIO and why would I want oneCraig Bickel
This document discusses fractional CIOs and why smaller and medium businesses may want to engage one. It defines a fractional CIO as an experienced IT executive who serves as a part-time chief information officer for SMBs, providing strategic guidance on IT issues. The document notes that SMBs face increasing IT challenges from trends like cloud computing and regulatory requirements. It argues that a fractional CIO can help SMBs address these challenges by developing an IT strategy, managing vendors and projects, and ensuring technology supports business goals, providing expertise that internal IT staff may lack.
The document discusses linking business strategy to execution in an agile manner. It covers using ecommerce, emarketing, and eCRM tools to drive profitability while consolidating systems. Key areas covered include supporting revenue growth, improving customer experience, and reducing costs. Metrics from Gartner and Forrester research are referenced.
GCC Health 2.0: Tackling diabetes and obesity in an age of digital acceleration is a report by The Economist Intelligence Unit (EIU), sponsored by EY. It explores the role of technology in preventing and managing diabetes and obesity in the Gulf Co-operation Council (GCC) countries, highlighting the
potential impact on patients and the healthcare system.
Hp It Performance Suite Customer Presentationesbosman
This document discusses the HP IT Performance Suite, which provides tools to help organizations optimize IT performance. It includes an Executive Scorecard that gives business leaders visibility into key IT performance metrics. The suite also features modules for strategy, planning, application development, operations management, and security. HP professional services help customers implement the suite through workshops, consulting, training, and support services. The goal is to help IT organizations and CIOs "perform better" by improving areas like operations, innovation, cost management, and agility.
The document discusses various topics related to engaged learning including mobile ubiquity and the cloud, telepresence, lecture capture, and Odyssey Discovery. It notes that mobile device sales grew 18.5% from 2009 to 2011 with over 1.39 billion units shipped cumulatively. The document is presented by David J. Hinson, EVP & CIO of Hendrix College, and provides his contact information for any questions.
The Real World: Social Media in the WorkplaceDavid J. Hinson
This document discusses social media in the workplace and provides guidance on how to navigate using social media professionally. It addresses the importance of maintaining an authentic brand and positive reputation online. The document outlines key principles for social media use such as thinking before posting, considering your audience, being accurate and transparent. It notes that policies cannot cover every situation and provides questions to consider regarding ethics, legality and professionalism when conflicts arise. Overall, the document aims to educate about best practices for using social media in a work context.
Digital transformation chiefdigitalofficer_engl_hipp_090715Helmar Hipp
The digital transformation is one of the biggest challenges affecting almost all businesses. Changing consumer habits, new competitors, disrupted business models and technology innovation impact strategy, people as well as all processes and technologies being used in enterprises. The presentation describes the the need, role, goals of a chief digital officer in a company, who can be cornerstone to successfully manage the digital transformation
What the heck is a Fractional CIO and why would I want oneCraig Bickel
This document discusses fractional CIOs and why smaller and medium businesses may want to engage one. It defines a fractional CIO as an experienced IT executive who serves as a part-time chief information officer for SMBs, providing strategic guidance on IT issues. The document notes that SMBs face increasing IT challenges from trends like cloud computing and regulatory requirements. It argues that a fractional CIO can help SMBs address these challenges by developing an IT strategy, managing vendors and projects, and ensuring technology supports business goals, providing expertise that internal IT staff may lack.
The document discusses linking business strategy to execution in an agile manner. It covers using ecommerce, emarketing, and eCRM tools to drive profitability while consolidating systems. Key areas covered include supporting revenue growth, improving customer experience, and reducing costs. Metrics from Gartner and Forrester research are referenced.
GCC Health 2.0: Tackling diabetes and obesity in an age of digital acceleration is a report by The Economist Intelligence Unit (EIU), sponsored by EY. It explores the role of technology in preventing and managing diabetes and obesity in the Gulf Co-operation Council (GCC) countries, highlighting the
potential impact on patients and the healthcare system.
Hp It Performance Suite Customer Presentationesbosman
This document discusses the HP IT Performance Suite, which provides tools to help organizations optimize IT performance. It includes an Executive Scorecard that gives business leaders visibility into key IT performance metrics. The suite also features modules for strategy, planning, application development, operations management, and security. HP professional services help customers implement the suite through workshops, consulting, training, and support services. The goal is to help IT organizations and CIOs "perform better" by improving areas like operations, innovation, cost management, and agility.
The document discusses various topics related to engaged learning including mobile ubiquity and the cloud, telepresence, lecture capture, and Odyssey Discovery. It notes that mobile device sales grew 18.5% from 2009 to 2011 with over 1.39 billion units shipped cumulatively. The document is presented by David J. Hinson, EVP & CIO of Hendrix College, and provides his contact information for any questions.
The Real World: Social Media in the WorkplaceDavid J. Hinson
This document discusses social media in the workplace and provides guidance on how to navigate using social media professionally. It addresses the importance of maintaining an authentic brand and positive reputation online. The document outlines key principles for social media use such as thinking before posting, considering your audience, being accurate and transparent. It notes that policies cannot cover every situation and provides questions to consider regarding ethics, legality and professionalism when conflicts arise. Overall, the document aims to educate about best practices for using social media in a work context.
When it comes to the scale of the obesity problem and the strategy for addressing it, Italy is a study in contrasts. Levels of overweight and obesity among adults are lower than the European average. However, childhood obesity has already reached crisis levels, highlighting that the obesity burden is likely to rise significantly in the years ahead if policymakers do not take action.
The document discusses how Chief Information Officers can gain a seat at the table with executive boards and business leaders. It suggests that CIOs need to understand the strategic priorities and key performance indicators that boards and CEOs focus on, such as financial performance, customer loyalty, talent retention, and risk management. CIOs should demonstrate how technology can directly support and add value to these strategic areas. The document also stresses the importance of CIOs understanding their own leadership style and strengths, and ensuring technology strategies are properly aligned with overall business strategies and areas of focus.
Which countries are global leaders in sustainable agriculture? Which countries face the greatest challenges? What are the most promising solutions?
Find out from our inaugural Food Sustainability Index:
http://bit.ly/2gNM34X
Bob Courtway Middle School Visit to Hendrix College - RecapDavid J. Hinson
450 fifth, sixth and seventh grade students from Bob Courtway Middle School visited Hendrix College over three days to tour facilities and learn from professors in physics, chemistry, athletics and other departments. The vice principal of Bob Courtway Middle School organized the field trips to expose students to a college campus and spark their interest in further education. The impact of the visits on students' long term educational and career paths cannot be known but providing these opportunities could influence their futures.
Klaus Wolfrum: Pressearbeit für Veranstaltungswerbung im MedienwandelFrankentipps.de
Frankentipps.de Veranstalterforum 2010: Klaus Wolfrum: Pressearbeit für Veranstaltungswerbung im Medienwandel, Vorstellung der Entstehung der Frankentipps.de-Idee
Rapport d'activités 2010 du projet plurio.net, cofinancé par le Fonds européen de développement régional dans le cadre du programme INTERREG IVA Grande Région.
Tätigkeitsbericht 2010 des Plurio.net Projekts, gefördert durch den Europäischen Fonds für regionale Entwicklung im Rahmen des Programms INTERREG IVA Großregion.
Präsentation zum Referat "Geld verdienen mit digitalen Inhalten - Herausforderungen und Best Practices" am Internet-Briefing vom 3. März 2015
Es gibt unterschiedlichste Geschäftsmodelle für digitale Inhalte. Die wichtigsten Modelle im Überblick:
-Kostenlose Reichweitenmodelle (Beispiel 20minuten.ch)
- Harte Bezahlschranke (Beispiel Bocholter-Borkener Volksblatt)
- Metered-Modell (Beispiel tagesanzeiger.ch)
- Premium-Modell (Beispiel BILDplus)
- Pay-per-Article (Beispiel Blendle)
- Flatrate (Beispiel Readly)
Smart Business Day 2013 – Die digitale Transformation bei der SBB – Patrick C...Namics – A Merkle Company
Patrick Comboeuf diskutiert in seinem Vortrag, wie sich ein Unternehmen mit tausenden Kilometern Schienennetz aus Stahl den Weg in die Virtualität bahnt. Anhand von konkreten Beispielen berichtet er von den Herausforderungen und Perspektiven bei der digitalen Transformation der SBB, welche sich in die Zukunft blickend mit dem digitalen Wandel beschäftigt.
When it comes to the scale of the obesity problem and the strategy for addressing it, Italy is a study in contrasts. Levels of overweight and obesity among adults are lower than the European average. However, childhood obesity has already reached crisis levels, highlighting that the obesity burden is likely to rise significantly in the years ahead if policymakers do not take action.
The document discusses how Chief Information Officers can gain a seat at the table with executive boards and business leaders. It suggests that CIOs need to understand the strategic priorities and key performance indicators that boards and CEOs focus on, such as financial performance, customer loyalty, talent retention, and risk management. CIOs should demonstrate how technology can directly support and add value to these strategic areas. The document also stresses the importance of CIOs understanding their own leadership style and strengths, and ensuring technology strategies are properly aligned with overall business strategies and areas of focus.
Which countries are global leaders in sustainable agriculture? Which countries face the greatest challenges? What are the most promising solutions?
Find out from our inaugural Food Sustainability Index:
http://bit.ly/2gNM34X
Bob Courtway Middle School Visit to Hendrix College - RecapDavid J. Hinson
450 fifth, sixth and seventh grade students from Bob Courtway Middle School visited Hendrix College over three days to tour facilities and learn from professors in physics, chemistry, athletics and other departments. The vice principal of Bob Courtway Middle School organized the field trips to expose students to a college campus and spark their interest in further education. The impact of the visits on students' long term educational and career paths cannot be known but providing these opportunities could influence their futures.
Klaus Wolfrum: Pressearbeit für Veranstaltungswerbung im MedienwandelFrankentipps.de
Frankentipps.de Veranstalterforum 2010: Klaus Wolfrum: Pressearbeit für Veranstaltungswerbung im Medienwandel, Vorstellung der Entstehung der Frankentipps.de-Idee
Rapport d'activités 2010 du projet plurio.net, cofinancé par le Fonds européen de développement régional dans le cadre du programme INTERREG IVA Grande Région.
Tätigkeitsbericht 2010 des Plurio.net Projekts, gefördert durch den Europäischen Fonds für regionale Entwicklung im Rahmen des Programms INTERREG IVA Großregion.
Präsentation zum Referat "Geld verdienen mit digitalen Inhalten - Herausforderungen und Best Practices" am Internet-Briefing vom 3. März 2015
Es gibt unterschiedlichste Geschäftsmodelle für digitale Inhalte. Die wichtigsten Modelle im Überblick:
-Kostenlose Reichweitenmodelle (Beispiel 20minuten.ch)
- Harte Bezahlschranke (Beispiel Bocholter-Borkener Volksblatt)
- Metered-Modell (Beispiel tagesanzeiger.ch)
- Premium-Modell (Beispiel BILDplus)
- Pay-per-Article (Beispiel Blendle)
- Flatrate (Beispiel Readly)
Smart Business Day 2013 – Die digitale Transformation bei der SBB – Patrick C...Namics – A Merkle Company
Patrick Comboeuf diskutiert in seinem Vortrag, wie sich ein Unternehmen mit tausenden Kilometern Schienennetz aus Stahl den Weg in die Virtualität bahnt. Anhand von konkreten Beispielen berichtet er von den Herausforderungen und Perspektiven bei der digitalen Transformation der SBB, welche sich in die Zukunft blickend mit dem digitalen Wandel beschäftigt.
Zeitung digital migration newspaper_online_hipp_1223013
1. ZEITUNG DIGITAL
Migration vom Zeitungverlag
zum Newsanbieter ?
Blick auf Business-Mechanik
und Geschäftsmodell
Helmar Hipp
November 2013
2. Quo vadis ?
• Medienprodukte und Bereiche, deren Migration in vollem Gang
oder die diese weitgehend abgeschlossen haben
–
–
–
–
–
Lexikon
Fotographie
Musik
Kleinanzeigen & Rubriken
Taschenbuch
• Diese Präsentation leistet
– Zahlenorientiertes, analytisches Modell für Zeitung über Reichweite
– Transfer Reichweiten-Geschäftsmodell Zeitung in digitale Modelle
– Ableitung Umsatzpotenzial nach Migration und Optionen
Modellhafter Ansatz für Planung eines Geschäftsmodell
3. Was ist das Problem?
Verlust von Hoheit …Disruption
• Distributionshoheit
• Druckhoheit
• Technische Hoheit
(Satz, Design, ..)
• Informationshoheit
• Zusteller, iPad,
Facebook, Google
• diedruckerei.de,
flyeralarm
• Indesign, Adobe
• Facebook, Blogs,
Wordpress, ….
Assets: Regionaler Zugang zu Kunden, lokale
Information, Distribution, Vertrauen, ….
Chance: Technische Komplexität („böhmische Dörfer“
für viele Konsumenten und gew. Kunden)
4. Gibt es einen nachhaltigen Zeitungsweg
in die Online-Welt?
• Innovator´s Dilemma
• Investor´s Dilemma
• Vogel Strauß
•
•
•
•
300 BusinessPläne p.a.
Disruption
Innovation
Erfolg und Misserfolg
5. Gibt es einen nachhaltigen Zeitungsweg
in die Online-Welt?
Zeitungsbusiness Online
mit Mathematik und Business Plan
6. Wie monetarisiert eine Zeitung heute?
• Modellzeitung (100 TAuflage pro Tag)
aus Recherchen / Analysen
100.000 Auflage * 300 Tage * 40 Seiten = ?
1,20 Mrd. Seiten p.a.
Ca. 100 Mio. Seiten pro Monat
• Umsatz: 60 Mio. € p.a. / ohne Rubriken 50 M€ p.a.
Quelle: eigene Recherchen
• Umsatz pro Seite: ca. 6 ct >> 60 € / 1000 Seiten
Migration und Vergleich mit Online News
7. Vergleich: eCPM Zeitung und Online
• eCPM ist Indikator für
Monetarisierung des Inventars
Effective Cost per Mille =
Umsatz / TPIs (in Euro)
• Annahme: Seite = Page
• eCPM Online ist
Durchschnittswert aus 30
werbemonetarisierten Newsund Contentsites (DACH)
eCPM
Zeitung
> - 90%
50 €
bis
60 €
• Was bedeutet dies für News-,
Rubriken- und Regionalportale ?
Größe, Umsatz, Markt, ….
jetzt
eCPM
Online
5€
Migration
bald
8. “Traffic” einer Zeitung – eine Annäherung
für ein News-Portal
• Modellzeitung (100 TAuflage pro Tag)
1 Zeitungseite = 1 PageImpression (PI)
100.000 Auflage * 300 Tage * 48 Seiten = ?
1,44 Mrd. PIs p.a. ergibt
120 Mio. Seiten = „PIs“ pro Monat
• Falsch?
• Mehrere Leser pro Ausgabe, nicht jede Seite wird angesehen, Rubriken
enthalten, weniger nationale Online-Umsätze…..
Grobe Schätzung: 60 Mio. „PIs“ pro Monat
9. Marktpotenzial für werbefinanzierte
Newsportale
• Hypothese: Zeitung ist Indikator für „lokale Informationszeit“ der
Menschen in der Region
• Trafficpotenzial: 60 Mio. Pis
• Monetarisierung (ohne Rubriken) > Werbung
–
–
–
–
–
eCPM: 5 €
Tendenz/Einflussfaktoren:
sinkende eCPMs, 10-15% pro Jahr
Targeting > höhere eCPMs
Strategischer eCPMs für Kalkulation 4 €
• Umsatz pro Monat: 60 Mio.Pis * 4€ ecPM = 240 T€/Mon
• Jahresumsatz: weniger als 3 Mio. Euro
Einfach gesagt:
Das kann und darf nicht alles sein ?