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Gamification internetbriefing2014 final
Das Dokument behandelt Gamification als Designstrategie, die durch den Einsatz von Spielmechaniken Nutzerengagement und Verhalten verstärken soll. Es werden Prinzipien wie die Definition von Zielen, Feedback, das Verständnis von Spielertypen und die Schaffung von Herausforderungen sowie Belohnungen behandelt. Erfolgreiche Gamification erfordert ein tiefes Verständnis der Nutzerbedürfnisse und eine durchdachte Gestaltung von Benutzerinteraktionen.
Gamification internetbriefing2014 final
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- 2. “There’s an elementof fun to every job that must be done and if you FIND THE FUN, then snap! The job’s a game.” Mary Poppins
- 11. And the Winneris... 8 Richtige Master 5-7 Richtige Expert 3-6 Richtige Novice 0-2 Richtige Beginner
- 12. Inhalt Definition Grundlagen & Mechanismen Designfor Engagement Support Community
- 14. Level I Definition Mechanismen &Grundlagen Design for Engagement Support Community
- 15. Was ist Gamification? „Theprocess of game-thinking and game mechanics to engage users and solve problems“ „The use of game elements and game design techniques in non game contexts“ Gabe Zichermann Kevin Werbach
- 16. Denke wie einGame Designer...
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- 18. Und bewirke.... Verstärkung vongewolltem oder bestehendem Verhalten.. ...oder Verhaltensänderung
- 19. Und bewirke... Besseres lernen... ...undZusammenarbeit
- 20. Und bewirke... Das langweileAufgaben.... Interessant, spannend und zum Vergnügen werden.....
- 21. ...und steigere damitdie Loyalität und Bindung
- 22. Level II Definition Grundlagen &Mechanismen Design for Engagement Support Community
- 23. Warum spielen wir? Entspannung Soziale Kontakte Spass Können& Macht Wähle ein Grundmotiv
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- 27. I: Flow „A stateof completely immersible, focused energy“ M. Csíkszentmihályi
- 28. I:Flow Faktoren • Fokusauf den Moment • Zusammenführung von Aktion & Aufmerksamkeit • Verlust des reflexiven Selbstbewusstseins • Gefühl der Kontrolle • Einschränkung des subjektiven Zeitgefühls • Intrinsische Motivation
- 29. I: Wann entstehtein „Flow“ Erlebnis? Ziel • klar Feedback • direkt Skills • vorhanden Definiere klare Ziele & gib Feedback
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- 31. II: Model desmenschlichen Verhalten (BJ. Fogg) • Sie hat die Gelegenheit dazuAuslöser • Sie kann es einfach durchführenFähigkeit • Die Person ist motiviertMotivation Setze auf vorhandene Motive
- 32. III: Motivation Intrinsisch Extrinsisch Verstärke intrinsisches Verhaltenmit externen Anreizen Zu viel extrinsische Anreize können die intrinsiche schwächen!
- 33. Zwischenfazit • Wähle einGrundmotiv • Kenne die Art des Spielertyps & deren Motivation • Design das System für die erste, die regelmässige und intensive Nutzung • Gib permanentes Feedback über den Fortschritt
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- 38. Was machen Punkte? •Zeigen den „Spielstand“ • Geben Feedback • Bestimmen den Gewinner • Führen zu Belohnung • Geben den Fortschritt an • Gibt dem „Game“ Designer Informationen • Sind einlösbar Punkte zeigen den Fortschritt
- 39. Badges • Zeigen denErfolg • Flexibel • Stil • Signalisieren Wichtigkeit • Signalisieren Berechtigungen • Sammlung • Status Symbol Badges belohnen spezifische Verhalten
- 40. Leaderboards • Rang • Feedbackim „Wettbewerb“ • Relation zu „Freunden“ Achtung: Leaderboards können vor allem Novizen demotivieren Leaderboards zeigen den Fortschritt im Verhältnis zu anderen
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- 42. Challenges Ziele…. …und Regeln... macheninteressante Challenges Challenges entwickeln den User
- 43. Swisscom Labs MastermindBirthday Bash (SLMBB)
- 44. Design for Engagement Sep2012 Gamification Introduction 44 Definition Grundlagen & Mechanismen Design for Engagement Support Community
- 45. Wann ist Gamificationerfolgreich? Sinn • Triggern von pers. Zielen, Interessen, Leidenschaften Autonomie • Aufrechterhalten der intrinsischen Motivation Entwicklung • Möglichkeit sich weiter zu entwickeln
- 46. Und wie müssenSie interagieren? Motivating Emotion Social Call to action Visible Progress Player Re- Engagement Social Engagement Loop
- 47. Social Engagement Loopfür Foursquare Neugier Wiederholter CheckIn & entdecken Checkin Punkte/ Vergleich mit Freunden Stolz/ Überraschung SharingCheckIn Badge Stolz/ Wettbewerb PrivilegienCheckIn Mayorship Anfänger Experte Master
- 48. Tipps für dieAnwendung…. • Wähle ein Grundmotiv • Kenne die Art des Spielertyps & deren Motivation • Design das System für die erste, die regelmässige und intensive Nutzung • Gib permanentes Feedback über den Fortschritt • Schaffe interessante Challenges & Belohne mit Macht, Autonomie und Besitz • Design ein System das einfach zu nutzen (aber schwer zu bezwingen ist) • Je höher der Level, desto schwieriger die Aufgabe & Komplexität
- 50. Level IV Definition Grundlagen &Mechanismen Design for Engagement Support Community
- 52. Antwortzeiten < 1min bis10h 95% Antwortrate bis zu Visits 3’010’975 Posts 53’140 Superuser 30 Neue Themen 6’859 Registrierte User 36’922 Support Community Facts & Figures Kudos p. Thema 3.2 Antworten p. Thema 6.3 Zeitraum: 1. Jan bis 17 Nov. 2014 Ideen pro Tag 1-2 Umgesetzte Ideen 30
- 53. Das leisten unsereSuperuser November 2014 53Jan Biller Top 30 Superuser erstellen 33.6% der Beiträge haben 17’833 Mal gepostet verbringen 956h/Monat in der Community das macht 36% der Gesamt- Onlinezeit aus
- 54. Support Community: Kundenhelfen Kunden Challenges Punkte Leaderboards Privilegien Badges Ich interessiere mich für Handys… ..schreibe gerne im Forum.. …und lerne viel dazu
- 55. Motive & Anreize Motive •Interesse an Themen & Produkten • Wissenserwerb • Helfen • Anerkennung • Community & andere Mitglieder • Interesse an Firma/Marke • Spass • Einflussmöglichkeiten • Materielle Kompensation • Freizeitbeschäftigung/Zeitvertreib • Community voranbringen Anreize •Produkt & Betatests •Status/Rolle •Events, Workshops & F2F treffen •Avatar, Rang, Signatur
- 59. Fazit: Gamification isteine erweiterte Design Strategie «Einfach schnell» «Hilfreich» «Mitreissend» Einfach zu bedienen, Zeit sparen, sich das Leben vereinfachen Vorgesehenen Zweck erfüllen, Orientierung, Mehrwert Lernen, besser werden, Meinung äussern, Sinn sehen Design for Usability Design for Needs Design for Engagement “Design targeted at ease of use and learnability” “Design based on specific and underlying needs and desires” “Design that identifies opportunities to support extended, adjacent and orthogonal needs and desires”
- 60. You made it! Sep2012 Gamification Introduction 60 Defintion Grundlagen & Mechanismen Design for Engagement Support Community
- 64. • G! istein Hype man kann es nicht schlüsselfertig kaufen! • G! ist eine erweiterte Designstrategie («Design for Engagement») und soll bestehendes Verhalten und Routinen verstärken • G! funktioniert wenn es als «Win-Win Scenario» designed ist und höhere Motivationen (Kreativität, Flow, Streben nach Verbesserung) der User unterstützt. Dies führt zu stärkerem Engagement. • G! heisst eine Plattform zu schaffen, nicht ein Spiel– es geht darum gewolltes Verhalten zu verstärken und nicht um gaming • G! ist eine engagement-oriented service design und steigert das Engagement sowohl bei Kunden wie auch Mitarbeitern «People rarely succeed unless they have fun in what they are doing» Dale Carnegie = Gamification
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- 66. Beispiele…. Ich interessiere mich fürHandys… ..schreibe gerne im Forum.. …und lerne viel dazu Ich will Sport machen.. ..weil es mir gut tut.. ..und ich besser werde Joggen & Nike+ Handys & Support Community
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- 68. Weitere Elemente… • Erkennenvon Mustern • Sammeln • Überraschungen • Organisieren & Ordnen • Verschenken • Flirts& Romanzen • Andere führen • Anerkennung für den Erfolg • Berühmtheit & Aufmerksamkeit • Ein Held sein • Status gewinnen • Aufziehen und pflegen
- 69. Welche Elementen wirkenauf welche Bedürfnisse?
- 70. Nike Plus: Verstärkenvon gewollten Verhalten Ich will Sport machen.. ..weil es mir gut tut.. ..und ich besser werde Challenges Punkte Leaderboards
- 72. Club Psych: Crossmedia Gamification 72 Pageviews + 130% Return visits +40% Cross channel +40%
- 73. Samsung Nation: Gewinnung vonKundenwissen Sep 2012 GamificationIntroduction 73 #comments + 309% # visitors +66%
- 74. Automobile Industrie: Gamifieddashboard = Loyalitäts Programm
- 75. PropsToYou: Projekt ManagementTool Mastery Lifecycle = Learning > Doing > Teaching Badges Punkte
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- 80. Gamification Toolbox 1. Choosebehaviour Which behaviour or habit do I want to reward? 2. Choose persona Draw a detailed persona of the target person! 3. Choose fun Which fun motivators make most sense for supporting the chosen behaviour? When or When Not to Gamify: Ask yourself the following: 1. Can the activity be learned? 2. Can the player be measured? 3. Can the player be rewarded or punished in a timely fashion? Examples Software purchasing decision for CIO Customer acquisition Based on Enterprise Gamification Workshop V4, Mario Herger, 2012
- 81. Fun Motivators 81 Source: JonRadoff – Game On Based on Enterprise Gamification Workshop V4, Mario Herger, 2012 1. Recognizing Patterns 2. Collecting 3. Finding Random Treasures 4. Achieving a Sense of Completion 5. Gaining Recognition for Achievements 6. Creating Order out of Chaos 7. Customizing Virtual Worlds 8. Gathering Knowledge 9. Organizing Groups of People 10. Noting Insider References 11. Being the Center of Attention 12. Experiencing Beauty and Culture 13. Romance 14. Exchanging Gifts 15. Being a Hero 16. Being a Villain 17. Being a Wise Old Man 18. Being a Rebel 19. Being the Magician, a keeper of secret knowledge 20. Being the Ruler 21. Pretending to Live in a Magical Place 22. Listening to a Story 23. Telling Stories 24. Predicting the Future 25. Competition 26. Psychoanalyzing 27. Mystery 28. Mastering a Skill 29. Exacting Justice and Revenge 30. Nurturing 31. Excitement 32. Triumph over Conflict 33. Relaxing 34. Experiencing the Freakish or Bizarre 35. Being Silly 36. Laughing 37. Being Scared 38. Strengthening a Family Relationship 39. Improving One’s Health 40. Imagining a Connection with the Past 41. Exploring a World 42. Improving Society 43. Enlightenment
- 82. Game Work Tasks repetitive,but fun repetitive and dull Feedback constantly once a year Goals clear contradictory, vague Path to Mastery clear unclear Rules clear, transparent unclear, in-transparent Information right amount at the right time too much and not enough Failure expected, encouraged, spectacular, brag about it forbidden, punished, don’t talk about it Status of Users transparent, timely hidden Promotion meritocracy kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy high mid to low Narrative yes only if you are lucky Obstacles on purpose accidental Warum ist „gamen“ besser wie arbeiten? Sep 2012 Gamification Introduction 82Based on Enterprise Gamification Workshop V4, Mario Herger, 2012
- 83. Fazit: Gamification isteine erweiterte Design Strategie «Einfach schnell» «Hilfreich» «Mitreissend» Einfach zu bedienen, Zeit sparen, sich das Leben vereinfachen Vorgesehenen Zweck erfüllen, Orientierung, Mehrwert Lernen, besser werden, Meinung äussern, Sinn sehen Design for Usability Design for Needs Design for Engagement “Design targeted at ease of use and learnability” “Design based on specific and underlying needs and desires” “Design that identifies opportunities to support extended, adjacent and orthogonal needs and desires”
- 84. Level V: Fastgeschafft Sep 2012 Gamification Introduction 84 Definition Grundlagen & Mechanismen Design for Engagement Übung Best Practices
- 85. You made it!Was haben wir gelernt Sep 2012 Gamification Introduction 85 Defintion Grundlagen & Mechanismen Design for Engagement Übung Best Practices
- 86. Ressourcen • Bruno Setola– G! for Education: http://gamification.nu/ • Mario Herger - Enterprise G!: www.enterprisegamification.org • Collection of G! examples: http://gamification.org/wiki/ • Complete introduction to G! by Mike Wu: http://lithosphere.lithium.com/t5/Science-of-Social-blog/... • First MBA lecture in G!: https://www.coursera.org/course/gamification • Gabe Zicherman: http://www.gamification.co/ • Sebastian Deterding: http://codingconduct.cc/
- 87. „Don‘t ever underestimatethe business value of FUN“ Dr. Michael Wu, Chief Scientist Lithium Technologies
- 88. Foursquare: Anfänger Neue Nutzermüssen mit dem System vertraut gemacht werden…• Willkommen • Ziele • Fortschritt • Belohnung
- 89. Foursquare: Experte Regelmässige Nutzerbrauchen… • neuen Content • neue Aktivitäten • neue Challenges
- 90. Foursquare: Meister Enthusiasten brauchen…• Exklusivität • Aufmerksamkeit • Einfluss
- 91. Wie werde ichPowerseller bei eBay?
- 92. Wie komme ichunter die Top Rezensenten bei Amazon?
Hinweis der Redaktion
- #3 Fun’ can be Simplicity (Ease-of-use) Money (financial incentives) Timesaver Autonomy, Mastery, Purpose (Daniel Pink) Status, Access, Power, Stuff Fun Play is a type of addictive quality that has always been a part of our culture and life.
- #4 Wer kennt dieses Bild? Wie heisst das Game FACTS: Space Invaders 1978 dann 1980 auf Atari 2600 http://en.wikipedia.org/wiki/Space_Invaders
- #5 Wer hatte diesen Computer? FACTS: 1982
- #6 Wer hatte 1986 die meisten Freunde? Wie hiess das erfolgreichste Game? FACTS: Launch NES 1986 Super Mario Bros (259 Mio mal verkauft)
- #7 Was stand 1990 auf der Wunschliste? Was war das erfolgreichste game? Tetris FACTS: Game boy 1990 118 Mio mal verkauft!
- #8 Um welches Spiel handelt es sich hier? FACTS: 1994 10 Mio Spieler
- #9 Wo zahlt man mit „Linden Dollar“? FACTS: Second life 2003 21 Mio User
- #10 Wer hat es auf seinem Smartphone? FACTS: 1 Mia. Mal runtergeladen
- #11 Wer kennt diese idyllische Landschaft? FACTS: Zynga war beim Börsengang 2011 8.9 Mia Wert (5 Jahre altes Unternehmen) Heute finanzielle Schwierigkeiten 232 million monthly active users 60 million daily active users
- #12 Leaderboard
- #18 S. 36 Mechanismen: Funktionale Komponenten z.B. Punkte etc Ästethik: Interaktion zwischen Mechanismen und Dynamik: Wie fühlt sich das „game“ an Dynamik: Interaktion mit den Mechanismen und die Orchestrierung dieser
- #24 P 20
- #25 Killers: Spielen gegeninander und wollen den gegner ausschalten Achievers: Fortschritt zeigen, der beste sein im vergleich zu anderen. Wenn erreicht fehlt motivation Exolplorers: neues entdecken ist das spiel, bringen es zurück in die communty (mario bros) Socializer: zusammenarbeiten ist ursprung allen spielens p.22 80% Socializer 10% Explorer & Achievers Man ist immer nicht nur eins sondern je nach kontext mehr
- #26 P.30 Novize: Muss mit dem System vertraut werden Experten und Problemlöser brauchen neuen Content/Aktivität/Freunde Meister: brauchen aktivität, zugriff, unlocks
- #28 http://en.wikipedia.org/wiki/Flow_(psychology) Fokus auf den Moment Zusammenführung von Aktion & Aufmerksamkeit Verlust des reflexiven Selbstbewusstseins Gefühl der Kontrolle Einschränkung des subjektiven Zeitgefühls Intrinsische Motivation
- #29 Intensive, fokusierte Konzentration auf einen bestimmten Moment Zusammenführung von Aktion & Aufmerksamkeit Verlust des reflexiven Selbsbewusstseins Gefühl der Kontrolle über die Situation Einschränkung des subjektiven Zeitgefühls Aktivität ist intrinsisch motiviert
- #30 Flow theory postulates three conditions that have to be met to achieve a flow state:One must be involved in an activity with a clear set of goals and progress. This adds direction and structure to the task.[12]The task at hand must have clear and immediate feedback. This helps the person negotiate any changing demands and allows him or her to adjust his or her performance to maintain the flow state.[12]One must have a good balance between the perceived challenges of the task at hand and his or her own perceived skills. One must have confidence that he or she is capable to do the task at hand
- #31 Status Bar: Ziel: Komplettes Profil, Status/Kontakte/Jobs Feedback: Bar & % Skills: Reccomendation, Ausfüllen Farmville: Ziel: Flücken Feedback: Badge/Status Skill: einfach auszführen, simpel
- #32 http://www.behaviormodel.org/
- #35 Points Badges Leaderboards
- #37 http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/240147510/ibm-showcases-bunchball-social-gamification-partnership
- #39 Exerience Punkte Einlösbare Punkte Skill Punkte Karma Punkte Reputation oder Social Punkte
- #40 Open Badges mozilla
- #41 Gefahr: Neue werden nie auf die Top Ränge kommen
- #42 http://progresswars.com/
- #44 Erfolgreich Einige 100Teilnehmer & 1000 Registrierungen 300 Comments, 500 Likes, 7500 Besucher 6 min besuchszeit Engagement über 2 Wochen http://de.slideshare.net/Innoveto/case-slmbb-2012
- #46 Story with meaning A rule system of mastery Genug platz zum spielen Intelligenten side effects Social context Interessante challenge Klare ziele die in verschiedenen formen daherkommen Juicy feedback Aufpassen nicht gewolltes verhalten zu verstärken
- #47 Punkte, Stats, Awards Fun, Delight, Trust Task, Mission, Game, Quiz Customize,share , help complete
- #50 Wichtigst Fragen: Was ist das Business Ziel? Was will ich mit Gamification «mehr» erreichen? Wie lässt sich mein Erfolg messen 80% der Gamification Versuche gehen schief
- #57 https://www.youtube.com/watch?v=upuoJ7lTsTs
- #59 https://www.youtube.com/watch?v=2lXh2n0aPyw
- #60 Gamification of education: No Design: «When the bell rings, you have to be quiet!» Design for Usability: «When the bell rings, we are all quiet and try to hear the ticking of the clock!» Design for Needs: «If you are quiet after 10 seconds always when the bell rings, I will tell you a surprise story at the end of the week». Design for Engagement: «Each time the bell rings and you are all quiet after 10 seconds, we colour one star, and at the end of the week you get as many marbles as you got stars this week. Depending on the number of marbles you get surprises each month.»
- #63 https://www.youtube.com/watch?v=zSiHjMU-MUo
- #64 https://www.youtube.com/watch?v=iynzHWwJXaA
- #68 Rollen können verschieden sein Profi Moderator Tagger Respekt
- #70 http://theirf.org/Game-mechanics-and-Incentives.6092540.html
- #73 In the media industry, companies try to make their online properties more sticky and engaging by adding minigames, challenges, (redeemable) points and leaderboards to them, as in the case of the USA Network show »psych«.
- #74 Samsung has huge traffic on their online channel, but no idea about the identity of customers. Apple tracks its device and customer base. With Samsung Nation Samsung gains back this knowledge and engages its users to review, rate and recommend products .
- #75 Gamified dashboards in cars : brings solo games, tamagotchi or social games into cars. Not for selling things, but for increased loyalty. You get feedback about the way you use the product, while using it. The cars sort of appreciates that YOU are the driver! Gamified dashboards of «eco-cars» Honda Insight: SoloGame (Eco Score with instant, daily and longterm feedback) Toyota Prius: Solo Game (detailed feedback about ecological driving: play a game with yourself to improve eco-driving) Ford Fusion: Tamagotchi effect (Hybrid car with a green plant that grows in the dashboard - the greener the plant the better you drove) Nissan Leaf: Socila Game (socially-networked driving dashboard: Compare eco driving against your friends - brings Prius dashboard to the social level: play a game against with others) Gamified car dashboard = loyalty program: Customers already purchased the product >> Backdoor loyalty program designed around emotional needs of the user
- #76 PropsToYou is a gamified project management app based on modern behavioral science. Game mechanics are powerful catalysts into creativity, flow and the pursuit of mastery: From gold farming to supporting higher motivations. Features of PropsToYou: You won’t find leaderboards. No reward stores. No “count-’em-up” badges that are easy to game. All points go through a several-step vetting process before they land in your profile. You will find badges. These are awarded when we find long term patterns in months of historical data (positive work habits like being prompt, doing quality work, keeping teammates informed and helping others). Like a real reputation, you’ll lose the badge if you change your habits. We alert your team if you reach a personal best, but we don’t rank you against anyone else. Support Mastery Lifecycle* with personal best awards to encourage beginners, accumulating points to track the long haul effort towards mastery and rewards for masters who successfully pass on their knowledge to the next generation. Alden Gannon has 20 years experience leading IT teams and is the CEO of Six Fish, LLC, provider of PropsToYou, a gamified project management app based on modern behavioral science. In my company, we’ve developed a gamified project management app along these recommendations at propstoyou.com. We’ve been using it in house for 6 months with good results and just released it to the public. While I’ll be the first to admit its flaws, it does attempt to bring gamification to bear on the pursuit of mastery. The first thing you will notice is what PropsToYou lacks. You won’t find leaderboards. You won’t find reward stores. You won’t find “count-’em-up” badges that are easy to game. You won’t find points easy to farm. All points go through a several-step vetting process before they land in your profile. In fact, you won’t find much in the way of rewards at all. At PTY, we want to encourage the rewards that are intrinsic to the work itself. But you will find badges. These are awarded when we find long term patterns in historical data. They are all “now that” awards because they look backwards over months of data to detect positive work habits like being prompt, doing quality work, keeping teammates informed and helping others. While it is possible to reverse-engineer the patterns and attempt to game them, you need to simulate the pattern over a long period to attain the badge -- much harder than farming points for an afternoon. And like a real reputation, you’ll lose the badge if you change your habits. Best of all, if you manage to game badges, it won’t harm someone else by pushing them down a ranking. We alert your team if you reach a personal best, but we don’t rank you against anyone else. And we support the mastery lifecycle with personal best awards to encourage beginners, accumulating points to track the long haul effort towards mastery and rewards for masters who successfully pass on their knowledge to the next generation. * Mastery Lifecycle = Learning > Doing > Teaching
- #77 Yahoo hat verschiedene aktivitäten auf der seite mit punkten gewichtet welche wiederrum den status und die reputation der user ausgemacht haben. Das frage stellen wurde am höchsten gewichtet. Ergebnis: viel fragen, wenig gute antworten, eher conversational und weniger factual Heute: fragen gibt «abzug» antworten darauf voten gibt 3 punkte
- #78 Frage wird nicht profil zugeordnet Antwort wird belohnt Ziel: ähnlich wie wikipedia beste antwort zu kreeirern Leaderboard immer in kontext mit der antwort
- #80 https://wiki.mozilla.org/Badges
- #81 Definier das „business“ ziel Bestimme das Zielverhalten Beschreibe die Spieler Devise active loops Dont forget the fun Deploy the appropiate tools
- #82 Recognizing Patterns – Anything from visual patterns, motion patterns, strategic patterns or mathematical patterns. Collecting – Collections communicate status, suggest organisation, lead to rewards, represent wealth and are mementos. Finding Random Treasures – Like winning a jackpot or slot machine, finding shells at the beach or opening Cracker Jacks to find a surprise. Achieving a Sense of Completion – Giving players a constant sense of finishing something like progress bars, to-do lists, achievements and levels. Gaining Recognition for Achievements – Achievement systems provide a sense of accomplishment and a chance to be recognised. Creating Order out of Chaos – Sorting, lining things up and classifying give players a sense of control over their environment. Customizing Virtual Worlds – People enjoy leaving their mark and place great value on things they’ve made. Gathering Knowledge – Studying and being taught are not fun, but learning is fun because we are naturally curious. Organizing Groups of People – Organizing groups of people to achieve shared goals is a source of enjoyment. Noting Insider References – Discovering “Easter Eggs” gives player a sense of being a part of the “in crowd.” Being the Centre of Attention – Satisfy the human need for attention by putting the player at the centre of the universe. Experiencing Beauty and Culture – Games feature artwork, music and designs that appeal to the human senses. Romance – Games can provide opportunities for flirting, wooing and building relationships with the opposite sex. Exchanging Gifts – Players enjoy giving gifts to their friends and the act of giving triggers reciprocity. Being a Hero – Playing as the hero appeals to the human desire for power. Being a Villain – It’s about the fantasy of having power without consequences. Being a Wise Old Man – This is typically a high status role that may also touch on the motivator of family. Being a Rebel – The opportunity to flaunt society’s rules while remaining basically good. Being the Magician, a keeper of secret knowledge – People enjoy the thought of knowing something that nobody else knows. Being the Ruler – The chance to be a person with considerable power over other people. Pretending to Live in a Magical Place – Players enjoy imaging being in worlds different than their own. Listening to a Story – Stories appeal to our curiosity about people, places and things. Telling Stories – Games provide an opportunity for players to construct and tell their own unique stories. Predicting the Future – Predicting the future makes people feel smart, in-control and influential. Competition – People enjoy the sense of power that comes from winning. Psychoanalyzing – Predicting, guessing or understanding the motivations of others can be a source of fun. Mystery – Striking a balance between revealing a little while holding back the rest can create a fun experience. Mastering a Skill – Increasing one’s mastery without becoming frustrated gives people a sense of flow. Exacting Justice and Revenge – Justice and revenge provide a sense of idealism and tranquility when wrongs are righted. Nurturing – Growing things stems from your motivations for family, saving and power. Excitement – Suspense, horror, competitive action and anticipation help create an addictive, exciting experience. Triumph over Conflict – Resolving conflict provides the player with a sense of victory. Relaxing – Games can create a mental vacation which can lead to tranquility. Experiencing the Freakish or Bizarre – People crave new and unique experiences that are different from their everyday lives. Being Silly – Players enjoy an escape from the serious and mundane. Laughing – People love to laugh, especially with their friends. Being Scared – People enjoy the sensation of danger without the actual danger. Strengthening a Family Relationship – Players enjoy feeling companionship with members of their family. Improving One’s Health – People dislike exercise, but love to feel fit. Imagining a Connection with the Past – Nostalgia is a powerful emotional trigger for good and bad emotions. Exploring a World – Understanding your environment gives you a sense of power and control. Improving Society – Players can satisfy their need to leave the world a better place than when they came into it. Enlightenment – Games provide a way for players to explore decisions and their consequences, leading to greater knowledge.
- #83 Source: http://enterprise-gamification.com/index.php/en/blog/4-blog/64-game-is-not-work-is-game
- #84 Gamification of education: No Design: «When the bell rings, you have to be quiet!» Design for Usability: «When the bell rings, we are all quiet and try to hear the ticking of the clock!» Design for Needs: «If you are quiet after 10 seconds always when the bell rings, I will tell you a surprise story at the end of the week». Design for Engagement: «Each time the bell rings and you are all quiet after 10 seconds, we colour one star, and at the end of the week you get as many marbles as you got stars this week. Depending on the number of marbles you get surprises each month.»