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Session:
Tablet and Mobile Trends I

Title:
Regional Zeitung mobil
Sächsische Zeitung auf iPad & Co.

Speaker:
Thomas Schultz-Homberg
Leiter Online DD+V Mediengruppe
Dresdner Druck- und Verlagshaus
                                    1
Absatz von Smartphones in Deutschland




  Quelle: BITKOM, IDATE, IDC



                                        2
Absatz von Tablet-PCs in Deutschland




  Quelle: BITKOM, EITO, IDC



                                       3
Multichannel-Publishing




               Website                  Print




                           360°-
       Social Network    Publishing             Mobile Web




   E-Paper
                                      Reader-Apps


                                                             4
Regionalzeitungen auf mobilen Endgeräten

  Mobile Endgeräte sind zum Massenmarkt geworden.

  Nutzung dieser Geräteklasse steigt stetig.

  Regionalverlage müssen passende Produkte entwickeln,
  um den Kontakt zum sich verändernden Publikum zu
  halten.

  Neue Vertriebskanäle – neue Umsatzchancen




                                                         5
Zwei Lösungsansätze




                     di tion          Pa pe r
              a d-
                   E
                               Edel-e
           iP

                                                6
Unsere Lösung




                7
WARUM?


   Fit to device:
- Vorteile des Ausgabegerätes nutzen
- Schaffung einer individuell angepassten Lösung

   Aktualität:
- Verfügbare Ausgabe leicht und vielfältig editierbar

   Flexibilität:
- Layout entkoppelt von Print-Ausgabe
- Entwicklung neuer Templates möglich




                                                        8
Für jeden Kanal eine individuelle Lösung anbieten




                                                    9

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Media Port 2012, Session 1: Regionalzeitung Mobil

  • 1. Session: Tablet and Mobile Trends I Title: Regional Zeitung mobil Sächsische Zeitung auf iPad & Co. Speaker: Thomas Schultz-Homberg Leiter Online DD+V Mediengruppe Dresdner Druck- und Verlagshaus 1
  • 2. Absatz von Smartphones in Deutschland Quelle: BITKOM, IDATE, IDC 2
  • 3. Absatz von Tablet-PCs in Deutschland Quelle: BITKOM, EITO, IDC 3
  • 4. Multichannel-Publishing Website Print 360°- Social Network Publishing Mobile Web E-Paper Reader-Apps 4
  • 5. Regionalzeitungen auf mobilen Endgeräten Mobile Endgeräte sind zum Massenmarkt geworden. Nutzung dieser Geräteklasse steigt stetig. Regionalverlage müssen passende Produkte entwickeln, um den Kontakt zum sich verändernden Publikum zu halten. Neue Vertriebskanäle – neue Umsatzchancen 5
  • 6. Zwei Lösungsansätze di tion Pa pe r a d- E Edel-e iP 6
  • 8. WARUM? Fit to device: - Vorteile des Ausgabegerätes nutzen - Schaffung einer individuell angepassten Lösung Aktualität: - Verfügbare Ausgabe leicht und vielfältig editierbar Flexibilität: - Layout entkoppelt von Print-Ausgabe - Entwicklung neuer Templates möglich 8
  • 9. Für jeden Kanal eine individuelle Lösung anbieten 9