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Power of Print
WAN-IFRA
World Publishing Expo 2013
7 October 2013, Berlin
Deutschland – USA –
Großbritannien – Russland – China
Starting point
Wo steht die Zeitung heute?
Prof. Ing. Karl Malik Unternehmensberatung für internationale Medien 2
Who’s following the
Newspaper?
3Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Deutschland – USA –
Großbritannien – Russland – China
Deutschland – USA –
Großbritannien – Russland – China
Decline in advertising income
Growing competition from other media
Growing costs of energy and materials
Cost per Copy
The future of news publishing
4Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Deutschland – USA –
Großbritannien – Russland – China
Tomorrow‘s newspaper
An extraordinary number of newspaper and magazine titles in
Germany... 342 Newspaper titles have an enourmous potential.
4200 magazine titles.
Lots of news publishing houses still have enormous revenues
Yes, The media is changing!
…And this is good!
Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien 5
Die künftige Entwicklung der Medien
Deutschland – USA –
Großbritannien – Russland – China
Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
The printed newspaper – with navigation functionality
6
Die künftige Entwicklung der Medien
Deutschland – USA –
Großbritannien – Russland – China
Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
The printed newspaper still gets readers‘ highest trust
7
Deutschland – USA –
Großbritannien – Russland – China
The power of visual communication
8Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Die künftige Entwicklung der Medien
Deutschland – USA –
Großbritannien – Russland – China
The power of images
9Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Die künftige Entwicklung der Medien
Print und elektronische Medien – ein Erfolgsmodell – ohne Fragezeichen!
Deutschland – USA –
Großbritannien – Russland – China
Content is Queen – but trust and credibility wins!
10Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Deutschland – USA –
Großbritannien – Russland – China
The reader friendly newspaper
New concepts for
publishing houses
Profitable
Business models
Smaller
formats
Attraktive Anzeigenformate
11Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Deutschland – USA –
Großbritannien – Russland – China
12WAN Atex Monte Carlo Address
Multimedia experience
Products
Long Tail
Head
Reach
Brand revamp at
Grupo RBS,
Brasilien
12
New ad formats
Gazeta Wyborcza, Poland,
Agora is an international showcase
13Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
Deutschland – USA –
Großbritannien – Russland – China

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Power of Print Stage opening

  • 1. Power of Print WAN-IFRA World Publishing Expo 2013 7 October 2013, Berlin
  • 2. Deutschland – USA – Großbritannien – Russland – China Starting point Wo steht die Zeitung heute? Prof. Ing. Karl Malik Unternehmensberatung für internationale Medien 2
  • 3. Who’s following the Newspaper? 3Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien Deutschland – USA – Großbritannien – Russland – China
  • 4. Deutschland – USA – Großbritannien – Russland – China Decline in advertising income Growing competition from other media Growing costs of energy and materials Cost per Copy The future of news publishing 4Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
  • 5. Deutschland – USA – Großbritannien – Russland – China Tomorrow‘s newspaper An extraordinary number of newspaper and magazine titles in Germany... 342 Newspaper titles have an enourmous potential. 4200 magazine titles. Lots of news publishing houses still have enormous revenues Yes, The media is changing! …And this is good! Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien 5
  • 6. Die künftige Entwicklung der Medien Deutschland – USA – Großbritannien – Russland – China Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien The printed newspaper – with navigation functionality 6
  • 7. Die künftige Entwicklung der Medien Deutschland – USA – Großbritannien – Russland – China Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien The printed newspaper still gets readers‘ highest trust 7
  • 8. Deutschland – USA – Großbritannien – Russland – China The power of visual communication 8Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien Die künftige Entwicklung der Medien
  • 9. Deutschland – USA – Großbritannien – Russland – China The power of images 9Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien Die künftige Entwicklung der Medien
  • 10. Print und elektronische Medien – ein Erfolgsmodell – ohne Fragezeichen! Deutschland – USA – Großbritannien – Russland – China Content is Queen – but trust and credibility wins! 10Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
  • 11. Deutschland – USA – Großbritannien – Russland – China The reader friendly newspaper New concepts for publishing houses Profitable Business models Smaller formats Attraktive Anzeigenformate 11Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien
  • 12. Deutschland – USA – Großbritannien – Russland – China 12WAN Atex Monte Carlo Address Multimedia experience Products Long Tail Head Reach Brand revamp at Grupo RBS, Brasilien 12
  • 13. New ad formats Gazeta Wyborcza, Poland, Agora is an international showcase 13Prof. Ing. Karl Malik – Unternehmensberatung für internationale Medien Deutschland – USA – Großbritannien – Russland – China